AdImpact

Bold data solutions for fast, smart decisions.
Blog: Tracking Twitter: @AdImpact_Pol

[AdImpact @Ad_Impact]

Yesterday, on the 45th anniversary of the Miracle on Ice, Team USA defeated Team Canada in a thrilling overtime victory to claim gold in men’s hockey.

AdImpact tracked national viewership across linear and streaming for the game:
Average: 24.6M
Peak 33.2M at 10:52 AM ET

[AdImpact @Ad_Impact]

Read our new Super Bowl blog here: https://t.co/8SqXDhV4QW

[AdImpact @Ad_Impact]

STREAMING OVERTAKES LINEAR AUDIENCE IN SUPER BOWL LX

AdImpact found that for the first time in Super Bowl history, linear TV did not account for the majority of the audience.
-40% Peacock and various CTV platforms
-16% Youtube and Youtube TV
-44% Linear

[AdImpact @Ad_Impact]

Here's a look at viewership across a few key games from the last weekend of the NFL regular season:

1/3 4:30PM EST Panthers at Buccaneers on ABC/ESPN: 33.8m average

1/3 8:15PM Seahawks at 49ers on ABC/ESPN: 41.3m average

1/4 8:15PM Ravens at Steelers on NBC: 41.0m average

[AdImpact @Ad_Impact]

AdImpact is rolling out the red carpet for the #Oscars!

#Wicked has more broadcast airings for its trailers than all other 2025 Best Picture nominees combined!

Oppenheimer led the field last year with broadcast airings and won Best Picture, will Wicked do it this year?

[AdImpact @Ad_Impact]

Have you had a chance to get the McRib yet? In December, 22% of McDonald's broadcast airings featured the McRib.

This was their most-aired ad featuring the McRib:

[AdImpact @Ad_Impact]

Holding space for ads? With over 23K broadcast airings, Wicked was the most advertised movie on broadcast this year.

Top 2024 movie trailer & digital/physical release broadcast airings:
#Wicked: 23.6K
#DespicableMe4: 18.6K
#KungFuPanda4: 16.2K
#InsideOut2: 10.8K
#RedOne: 8.7K

[AdImpact @Ad_Impact]

The AdImpact platform is ad and market intelligence on your terms, at the speed your business requires. Track the evolution of the TV landscape with our NEW SaaS platform, meticulously designed to analyze data across linear and streaming.

Learn more: https://t.co/bPqXmP3v9U

[John Link @JLink_AdImpact]

Download our latest Political Projections report here and DM with any questions.

@AdImpact_Pol

[Taylor Giorno @taylorgiorno_]

INBOX: @Ad_Impact estimates a "record-breaking" $10.7 BILLION will be spent on political ads during the 2023-2024 election cycle, which would be a 19 percent jump from the 2019-2020 cycle.

[AdImpact @Ad_Impact]

Linear TV commanded the lion's share of the NBA Finals Game 3 viewership at 58%, with Youtube TV capturing 17% of the audience, and other streaming platforms accounting for 25% of viewership.

Our data was featured in ADWEEK. Read the article here: https://t.co/ep0NkS2yfL

[O'Dwyer's PR News @odwyerpr]

On the move: @Ad_Impact which provides integrated ad intel & viewership datasets appoints Laia Pescetto as VP of mktg... WastAway, which converts municipal solid waste to fuel, names Todd Smith as CCO.... @SDFCU, with nearly 90,000 members & $2.8B in assets, hires Marella Nardotti as CMO https://t.co/dD7yr71f1C

[AdImpact @Ad_Impact]

AdImpact Names Laia Pescetto VP of Marketing

"The move follows a year in which the company said it grew its advertising solutions client base by 400%"

https://t.co/P3Mo0hiJDe

[AdImpact @Ad_Impact]

"But according to research firm AdImpact, only 59% of viewers watched the Super Bowl on traditional TV, while 14% viewed it on YouTube TV and 27% on various other streaming platforms such as Paramount+."

From a second @Forbes article using our data:
https://t.co/SVhFtqCt2N

[AdImpact @Ad_Impact]

AdImpact estimates that 115.5M viewers tuned in to watch Super Bowl LVIII.

Check out coverage of our Super Bowl viewership and ad data below from @Forbes:
https://t.co/qZJ7niRVDn

[AdImpact Politics @AdImpact_Pol]

Since the Biden admin's announcement to target a 50% EV sales share by 2030, EV advertising has skyrocketed. 2023 EV broadcast airings increased by nearly 400% compared to 2020, and made up 7.3% of all Tier 1 auto broadcast airings.

More in our new blog⬇️
https://t.co/nu3hVRf5eh

[AdImpact Politics @AdImpact_Pol]

A changing TV landscape and live sports viewership trends are impacting political television advertising.

Check out our new whitepaper, “Tipping Point: How the Shift of Live Sports to Streaming Is Accelerating the Growth of CTV Advertising.”
https://t.co/v01WpLuzSV

[AdImpact @Ad_Impact]

"AdImpact data on the $18 billion spent on national and local television food advertising between 2017 and 2022 shows that fast food represents by far the largest category...Just 0.3 percent of advertising is for fresh produce."

https://t.co/5XxCq2oJjp

[Snowflake @Snowflake]

We’re excited to recognize the partners featured in the Measurement & Attribution category of the 2023 Modern Marketing Data Stack report. 

@Comscore
@DoubleVerify
@IQVIA_global
@NCSolutions
@Nielsen
@Rockerbox
@Video_Amp
@Ad_Impact
@edo_data

https://t.co/Tu1RvGSG33

[AdImpact @Ad_Impact]

AdImpact tracked 419K ad airings promoting 45 movies that released between May 1st and August 16th this year.
Want to know if Barbie or Oppenheimer had more trailer ad airings on traditional and CTV? Read our analysis here: https://t.co/nJIuUFCT5d