Last year, we forecasted political ad spending would reach $10.8B.
We are now revising that estimate upward to $11.6B, making the 2025–2026 cycle the most expensive election cycle on record.
Check out our Updated Political Projection Report here: https://t.co/anuD1N8sUN
#TXPol: “President Trump has made his choice for Senate. Trump gives his complete and total endorsement to America First patriot, Ken Paxton.”
The Paxton campaign references Trump’s endorsement in a new #TXSen ad.
Jasmine Crockett makes direct-to-camera appeal for Christian Menefee in latest TV ad in #TX18 runoff from crypto super PAC Protect Progress.
Crockett first backed Menefee when he was in a special election last year and has stuck with him in current race against Al Green.
"Up and down the ballot, Republicans have spent about $12 million since last year on ads that negatively mention Islam, Muslims or Shariah, according to @AdImpact_Pol ."
GOP candidates revive anti-Islam attacks as midterms approach https://t.co/5ZVUVPiCHG
Media buy comparison between the @jamestalarico & @JasmineForUS camps in this #TXSen primary (h/t @AdImpact_Pol). The plurality of Crockett's $ is going to digital while the plurality of Talarico's is on TV in Houston:
#ILPol: It’s primary day in #ILPol.
The #ILSen primary has reached $56.7M in ad spending.
Krishnamoorthi has been nearly continuously on air since July, while the final stretch saw a surge in anti-Stratton spending, largely driven by Fairshake.
Read:
https://t.co/zH0ingLiaa
#ILPol: "We can't act like it's business as usual. That's why I protest ICE, it's why I'm under federal indictment, and it's why I'm running for Congress."
Kat Abughazaleh is up with a new #IL09 ad. Her campaign has placed $1.4M in ad spending and reservations.
We were featured on the Beyond the Ballot AZ podcast from @AZCCEC to discuss what voters can expect from political advertising this election cycle.
🎧 Listen wherever you get your podcasts or here:
https://t.co/vmG81Vmicg
Dueling #ILSen TV ads aired this morning from pro-Raja Krishnamoorthi group Fairshake and the Juliana Stratton campaign.
Both ads accuse the other candidate of being linked to pro-Trump/MAGA donors.
Here’s Stratton’s ad:
We've tracked $778M in 2026 ad spending and reservations so far.
The highest-spending advertiser is #CAGov candidate Tom Steyer (D), accounting for 7% of total 2026 spending and reservations.
2026 spending and reservations by party:
🔴 $389M
🔵 $306M
⚪ $83M
#TXPol: The #TXSen primary has become the second most expensive Senate primary on record, with $98.2M in total ad spending and reservations.
🔴Republican ad support:
John Cornyn: $58.9M
Wesley Hunt: $10.8M
Anti-Hunt: $3.9M
Anti-Cornyn: $3.6M
Ken Paxton: $2.3M
🔵Democratic ad support:
James Talarico: $15.3M
Jasmine Crockett: $2.8M
Tom Steyer just placed his first #CAGov ad buy. So far, he has reserved $2.0m. Ads start tomorrow.
This buy makes Steyer the second-highest spending advertiser in the CA gubernatorial primary.