John Link

SVP, AdImpact, @AdImpact_Pol

[AdImpact Politics @AdImpact_Pol]

Last year, we forecasted political ad spending would reach $10.8B.

We are now revising that estimate upward to $11.6B, making the 2025–2026 cycle the most expensive election cycle on record.

Check out our Updated Political Projection Report here: https://t.co/anuD1N8sUN

[AdImpact Politics @AdImpact_Pol]

Fall prebooking totals & top markets:
🔵House Majority PAC: $190.2M
Detroit: $14M
Harlingen: $13M
Philadelphia: $12M

🔴Congressional Leadership Fund: $131.6M
New York: $18M
Detroit: $13M
Harlingen: $9M

Sign up for our monthly newsletter to learn more: https://t.co/r2FtdIzhdL

[AdImpact Politics @AdImpact_Pol]

#TXPol: “President Trump has made his choice for Senate. Trump gives his complete and total endorsement to America First patriot, Ken Paxton.”

The Paxton campaign references Trump’s endorsement in a new #TXSen ad.

[Patrick Svitek @PatrickSvitek]

Jasmine Crockett makes direct-to-camera appeal for Christian Menefee in latest TV ad in #TX18 runoff from crypto super PAC Protect Progress.

Crockett first backed Menefee when he was in a special election last year and has stuck with him in current race against Al Green.

[AdImpact Politics @AdImpact_Pol]

The Billionaires Behind the Most Expensive Midterm Elections in History

https://t.co/59dwBHc1uY

[John Link @JLink_AdImpact]

"Up and down the ballot, Republicans have spent about $12 million since last year on ads that negatively mention Islam, Muslims or Shariah, according to @AdImpact_Pol ."

GOP candidates revive anti-Islam attacks as midterms approach https://t.co/5ZVUVPiCHG

[Brad Johnson @bradj_TX]

Media buy comparison between the @jamestalarico & @JasmineForUS camps in this #TXSen primary (h/t @AdImpact_Pol). The plurality of Crockett's $ is going to digital while the plurality of Talarico's is on TV in Houston:

[Alex Thompson @AlexThomp]

Spanberger up with her first ad on abortion in the general election per @AdImpact_Pol

[AdImpact Politics @AdImpact_Pol]

#ILPol: It’s primary day in #ILPol.

The #ILSen primary has reached $56.7M in ad spending.

Krishnamoorthi has been nearly continuously on air since July, while the final stretch saw a surge in anti-Stratton spending, largely driven by Fairshake.

Read:
https://t.co/zH0ingLiaa

[AdImpact Politics @AdImpact_Pol]

#ILPol: "We can't act like it's business as usual. That's why I protest ICE, it's why I'm under federal indictment, and it's why I'm running for Congress."

Kat Abughazaleh is up with a new #IL09 ad. Her campaign has placed $1.4M in ad spending and reservations.

[AdImpact Politics @AdImpact_Pol]

We were featured on the Beyond the Ballot AZ podcast from @AZCCEC to discuss what voters can expect from political advertising this election cycle.

🎧 Listen wherever you get your podcasts or here:
https://t.co/vmG81Vmicg

[Brad Johnson @bradj_TX]

.@AdImpact_Pol has it tagged as an AG race ad:

[AdImpact Politics @AdImpact_Pol]

Dueling #ILSen TV ads aired this morning from pro-Raja Krishnamoorthi group Fairshake and the Juliana Stratton campaign.

Both ads accuse the other candidate of being linked to pro-Trump/MAGA donors.

Here’s Stratton’s ad:

[AdImpact Politics @AdImpact_Pol]

We've tracked $778M in 2026 ad spending and reservations so far.

The highest-spending advertiser is #CAGov candidate Tom Steyer (D), accounting for 7% of total 2026 spending and reservations.

2026 spending and reservations by party:
🔴 $389M
🔵 $306M
⚪ $83M

[AdImpact Politics @AdImpact_Pol]

#TXPol: Texas GOP Senate Primary Heads for a May Runoff as Democrats Back Talarico

https://t.co/SGsmQaxd8L

[John Link @JLink_AdImpact]

@CookPolitical @AdImpact_Pol we are proud to be part of this amazing partnership with @CookPolitical and @amyewalter

[AdImpact Politics @AdImpact_Pol]

#TXPol: The #TXSen primary has become the second most expensive Senate primary on record, with $98.2M in total ad spending and reservations.

🔴Republican ad support:
John Cornyn: $58.9M
Wesley Hunt: $10.8M
Anti-Hunt: $3.9M
Anti-Cornyn: $3.6M
Ken Paxton: $2.3M

🔵Democratic ad support:
James Talarico: $15.3M
Jasmine Crockett: $2.8M

[AdImpact Politics @AdImpact_Pol]

#ILPol: Pro-Juliana Stratton group, Illinois Future PAC, placed $7.1M in new ad reservations today.

#ILSen ad support:
Aired:
🔵Raja Krishnamoorthi: $20.1M
🔵Stratton: $1.5M
🔵Robin Kelly: $98K

Future reservations:
🔵Stratton: $7.1M
🔵Krishnamoorthi: $3.6M
🔵Kelly: $995K

[AdImpact Politics @AdImpact_Pol]

Tom Steyer just placed his first #CAGov ad buy. So far, he has reserved $2.0m. Ads start tomorrow.

This buy makes Steyer the second-highest spending advertiser in the CA gubernatorial primary.

[AdImpact Politics @AdImpact_Pol]

Updated #TN07 ad spending & future reservations:

Aired:🔴$392k🔵$383k
Future:🔴$1.1m🔵$294k