Adam Camara

Independent, self-employed small business marketing advisor. Over the last 20+ years I have enjoyed helping hundreds of small businesses make progress and grow.

[Adam Camara @AdamBCamara]

Out of curiosity I ran the account through Google Gemini Ads Advisor (Beta).

The result was… ironic.

Gemini basically confirmed the 100% Optimization Score recommendations were wasting money.

[Adam Camara @AdamBCamara]

I opened the Search Terms Report and immediately saw the problem.

His budget was getting destroyed by:

• Broad match keyword variants
• Competitor brand searches

Clicks that were never going to convert.

[Adam Camara @AdamBCamara]

"When everything is possible, not everything is optimal."

The Small Business Marketing Letter - Winter 2026 Edition

https://t.co/EXD3Z7VL7b

[Adam Camara @AdamBCamara]

@SusanStaupe @MarkPreston1969 @whitespark As someone who has used Yext for many years for 100+ locations I have to defend them here. I have seen the "renting listings" accusation so many times but it's actually not true. And this is coming from someone who has cancelled many locations on Yext.

[Adam Camara @AdamBCamara]

@MarkPreston1969 We use Yext to manage 100+ clients. While it may not be the best fit for the singular, self-serve business owner, it does add value and is a useful tool for an agency managing many locations like ours.

[Adam Camara @AdamBCamara]

Take care not to waste your time in delusions of grandeur. Embrace the power of confident humility, and live well.

— Ralph Marston

[Adam Camara @AdamBCamara]

See the victories not as proof of your supremacy, but as opportunities to offer more value to life. See the defeats not as personal affronts, but as chances to learn and grow stronger.

[Adam Camara @AdamBCamara]

The moment you think you’ve got it all figured out, your progress stops. Instead, continue to advance and improve by reminding yourself how much more there will always be to discover.

[Adam Camara @AdamBCamara]

@PeterMallouk @thinkiknowwhy That's a smart man 😁

[Adam Camara @AdamBCamara]

@PeterMallouk @thinkiknowwhy Not a PJ or Eddie Vedder fan?

[Peter Mallouk @PeterMallouk]

If an advisor can’t explain something to you simply then it means one of three things: they either don’t communicate well, don’t understand the subject well, or don’t want you to understand it well. In all cases, it’s time to get advice elsewhere.

[Adam Camara @AdamBCamara]

@googlemaps hmm?

[Adam Camara @AdamBCamara]

@BillSimmons your 2024 Tiger prediction may still come true but it also happened 5 years sooner. https://t.co/JEfO1y5RqV

[Adam Camara @AdamBCamara]

@PGATOURComms It takes real integrity in a person to be introspective and publicly admit when they've made a mistake like this. I think the strength and humility shown in this statement should be what is remembered about Matt Kuchar.

[Tom’s Old Days @sigg20]

“Old Days”The Indians Bob Feller delivers to Yankee Rookie Mickey Mantle during a 1951 game at Yankee Stadium.#Yankees #nyc #Cleveland #Indians #mlb #hof

[Business Insights Podcast @BizInPod]

“An expert is a person who has made all the mistakes that can be made in a very narrow field.” ― Niels Bohr

The... https://t.co/8j84qHjKER