Adam Swift

Deputy General Counsel | Sports & Media | Rights Acquisition & Commercial Strategy | Content Consigliere | Backwoods Southern Lawyer

[Adam Swift @AdamMSwift]

Netflix dropping subscriber reporting felt like a tell. Cord-cutting across the MVPD universe has likely bottomed. Streaming growth has plateaued, so platforms will sell many services, not just one. Real rebundling is here. Content is king. Distribution is the kingdom.

[Adam Swift @AdamMSwift]

This was my view when I raised it with Rich Greenfield last year. As growth plateaus, Netflix and Disney will look more like Amazon and YouTube, effectively replacing the MVPD model. Still early, but the direction is clear.

[Adam Swift @AdamMSwift]

Netflix dropping subscriber reporting felt like a tell. Cord-cutting across the MVPD universe has likely bottomed. Streaming growth has plateaued, so platforms will sell many services, not just one. Real rebundling is here. Content is king. Distribution is the kingdom.

[Adam Swift @AdamMSwift]

Don’t count out revenge of the (v)MVPDs. Clearest path to aggregating most desirable content (cable, FAST, SVOD) and creating one stop UX experience. [3/2]

[Adam Swift @AdamMSwift]

Rebundling/convergence is real [2/2]:
https://t.co/aZvATx7IA3

[Adam Swift @AdamMSwift]

Rebundling/convergence is real [1/2]: “[Sling] plans to add more than 150 new channels through 2023” https://t.co/TGiB2TrEFl

[Adam Swift @AdamMSwift]

@benmillerMKE @FloRugby Which game were you trying to watch?

[Adam Swift @AdamMSwift]

FloSports is hiring a business and legal affairs counsel to support our media rights acquisition team. 3+ years in-house experience at a media company preferred. Message me for details.
https://t.co/b8JR8vX35Z #job

[Adam Swift @AdamMSwift]

@realkevinkelly Welcome to the club! Just put our latest flock outside a couple of weeks ago.

[Adam Swift @AdamMSwift]

Envy the lawyers who get to wade into these weeds. https://t.co/1I8T8O2Ak9

[Adam Swift @AdamMSwift]

@awolk Can’t wait to read it. It’s ripe for subscription bundling by the platforms as well as the audience scales. The further we get away from it the more I find myself longing for the ease of the linear experience.

[Adam Swift @AdamMSwift]

Great read. Reading Cable Cowboy and seeing a lot of similarities between FAST and early cable.

[Alan Wolk @awolk]

Exclusively on @TVREV https://t.co/fJkobR5prB

[Adam Swift @AdamMSwift]

@benjamiller It’s great. I was able to get it on kindle for a reasonable price, but it was unavailable in that format until recently.

[Vintage Puroresu プロレス @vintagepuro]

Mauro Ranallo & Josh Barnett did an incredible job calling the early NJPW on AXS shows and familiarizing new western audiences and even lapsed hardcore fans with the top names and styles that had changed dramatically in the last 15 years. We see now how hugely important that was

[Adam Swift @AdamMSwift]

@awolk I enjoyed the irony of a British newspaper “discovering” their is a cultural divide in America in 2021 through television of all things. You would think our politics had tipped our hand!

[Adam Swift @AdamMSwift]

Great read - Yellowstone: the smash-hit TV show that exposed a cultural divide https://t.co/TJjMRSjgJC

[Adam Swift @AdamMSwift]

“If you've got the power to raise prices without losing business to a competitor, you've got a very good business. And if you have to have a prayer session before raising the price by a tenth of a cent, then you've got a terrible business.” - Warren Buffett

[Adam Swift @AdamMSwift]

https://t.co/GuiMQnaMoD

[Adam Swift @AdamMSwift]

@robnashville Thanks, no doubt! Fond memories of going to North Wilkesboro every year. Bowman Gray is a big part of this package.

[Adam Swift @AdamMSwift]

My Nascar roots run deep. Proud to help get this one across the finish line! https://t.co/9wkIzJxD8S

[Adam Swift @AdamMSwift]

Great long form interview with the GOAT on the state of the media industry - Watch CNBC's full interview with Liberty Media Chairman John Malone https://t.co/C9Nxk3IAQO