In 2015, Taylor Swift made Apple Music change its policy in under 24hrs. After revealing artists wouldn’t be paid during the 3-month free trial
She withheld 1989 from the platform, refusing to let it be free, and posted an open letter.
Apple reversed and agreed to pay artists.
Taylor Swift is the first act in history to rank as IFPI's #1 best selling artist of the year for four years consecutively (2022, 2023, 2024 & 2025).