PR - create, maintain positive image in the face of the public. it is meant for entities (individuals, groups or organisations)
promotion - create awareness to generate sales. this can be for entities and products
publicity - gain visibility for entities or products
@XXXBUMI y’all be openly foolish about campaigns you know nothing about and be stupid at it. cos how is it okay to critique a campaign you've seen no data on? make it make sense
Then there's the demographic that has the resources and blows it stupidly.
I hope the financiers and A&R of that Ore Agbako boy feel stupid throwing money at UK tiktok influencers to make the song trend and blow up fictitiously.
They were probably telling themselves in the group chat, “Rap no fit blow for Naija, make we push am for UK”.
So much to unpack about how that was a daft way to go about pushing an indigenous artiste in a tricky Industry (Rap), especially when the market you're trying to push him to is already saturated with homegrown and US stakeholders. They're not listening to a dude they don't understand over Central Cee, Dave, etc.
Using the Afrobeats formula for Rap is what you expect from random Twitter accounts with “Music Exec” in their bio.
Abuja! What a beautiful night. 🧡
Last night was truly special. Not just because we sold out, but because of the love, warmth, and energy I felt in that room.
I'm grateful I get to share this gift with you and create these beautiful memories together.
Thank you for making The Kotyard so special. I love you, Abuja!
🎬 SCOOP BY PIZZAZZ | EP. 70
From major tour announcements to new music and Nigeria’s historic U17 Women’s World Cup triumph, the culture stayed loud this week! 🇳🇬🔥
▶️ Watch the full recap and tell us: which headline got you most excited? 👇🏽
NOT A SINGLE OUNCE OF DOUBT.
BE SO FUCKING CONVINCED OF YOUR OWN ABILITY TO MAKE SOMETHING HAPPEN THAT THE POSSIBILITY OF FAILURE CAN STARE YOU DIRECTLY IN THE FACE AND YOU STILL FEEL NOTHING RESEMBLING SURRENDER.
🚨NEW MUSIC FRIDAY🚨
Fresh drops from Joeboy, Davido, Skepta, Asake, L.A.X, Magixx, Shoday, Young Jonn, Cruel Santino, Chike and more! 🔥🎶
👉🏽 Stream the full playlist via link in bio and tell us which release is making your playlist this week! 👇🏽
10. Needing to know WHY: It drives me insane when people act without a reason—because I need the reason. Why did you do that? Why did you say that? Why did you think that was okay? Why did you choose that? Why? Why? WHY? And sometimes the answer is simply: “I don’t know. I just did.” Excuse me? You mean there wasn’t a 47-step thought process behind the decision? You just… did it? Fascinating.