.@Effectv has launched an industry-leading Virtual Automotive Showroom for automotive makers. Comcast's Xfinity X1 customers have the chance to discover and explore new vehicles on their TV, without the need to enter a showroom. Learn more! #EffectvEmp https://t.co/m1fBI5VqvR
Revenue generated globally by over-the-top services is on pace to surpass $200 billion by the end of 2023, according to new data published by global tech market advisory firm ABI Research. #OTT#EffectvEmp https://t.co/UtCRm9XNv5
Data-driven linear and addressable TV advertising let you target with precision, getting your client's car ad or dealership spot in front of the right buyer. #automotive#autodealer#NADA#EffectvEmp https://t.co/Ln4nnFx6oG
Licensed drivers will grow by 12.5M people in the U.S. over the next five years, Benchmark forecast. By 2025, there will likely be a record 245M licensed drivers in the U.S. That could result in an extra 3M vehicle sales a year. #automotive#EffectvEmp https://t.co/cxbNkyyDdA
"Very tangibly and empirically we've seen an improvement to our bottom line." Hear from auto dealer @klicklewiscars about how @Effectv's creative agency, Mnemonic, provided a "consistent and clear marketing message." #EffectvEmp https://t.co/QnU6c6vMfI
.@NBCUniversal has unveiled #Peacock's initial programming lineup. The ad-supported, direct-to-consumer platform will launch in April 2020 underpinned by exclusive library titles like @theofficenbc, @parksandrecnbc and @Olympics. #ComcastEmp https://t.co/eFlRJ7Wxvi
Web-based TV continues to grow with 56% of U.S. adults classified as streamers, up from 48% last year and 40% in 2017, according to a new report from @Nielsen. #ComcastEmp https://t.co/mka71dm7Uz
Consumers in the US continue to migrate toward #OTT video distribution with streaming viewing hours in the second quarter (ended June 30) more than double (130%) from a year ago, according to new data from Conviva. #ComcastEmp https://t.co/qjqdHrCVNd
Rise in demand for OTT and SVoD in the emerging countries, expansion in variety of contents, increased in demand of live streaming channels, and advancements in OTT technology have boosted the growth of the global #OTT market. #premiumvideo#ComcastEmp https://t.co/CDFFwUkptq
Video keeps viewers' attention more than text. Why? Because video combines auditory and visual sense. In other words, video brings together two things that catch our attention: noise and movement. #premiumvideo#ComcastEmp https://t.co/tYEDwOVi6P
Video drives more consumer response, guides purchase behavior, and can more effectively stop your audience from scrolling on by. #premiumvideo#TV#adtech#ComcastEmp https://t.co/wOehoLAFwO