Since 2015, revenue from affiliate marketing programs grows by 10% annually. The trend is projected to continue at least until 2022, according to Statistaโs research in the US.
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Affiliate marketing industry trends show that fashion accounts for 23% of all affiliate programs and is the leader in the industry. Sports and outdoor are ranked second with 18%, followed by health and beauty with 14%.
A recent study coming from one of the biggest affiliate networks in the world, Rakuten Marketing, reveals that 9 out of 10 publishers rely on two or more affiliate programs.