Afifa Shafi

Founder @Areté | Building Content Engines That Build Pipeline and Close Deals Across Search for Tech Brands | 27+ Brands Worldwide

[Afifa Shafi @AfifaShafi]

My fingers have their own wardrobe.

I’m a huge RINGS lover.
If I see a ring I like, I buy it asap!

What’s your little obsession?

[Afifa Shafi @AfifaShafi]

@ClaudeBindels That's why we need more lived experiences.

[Afifa Shafi @AfifaShafi]

@kritikakodes Even though the ideas are the same, the execution, interaction, planning, and experience would differ.

[Afifa Shafi @AfifaShafi]

@danellisona Linkedln

[Afifa Shafi @AfifaShafi]

@imDavideGrieco Now AI is making capability even more accessible.

[Afifa Shafi @AfifaShafi]

@itspsneha @SarvamAI Enjoy the reset!

[Afifa Shafi @AfifaShafi]

@SahajGarg6 Exactly, and for this, I feel building your personal brand before the product is ready plays a key role.

[Afifa Shafi @AfifaShafi]

@jasonlk The quality of a small team compounds when the right people are in the room.

[Afifa Shafi @AfifaShafi]

@aaditsh Now the wave is changing on LinkedIn. We are seeing executives, founders and even employees posting and building their brands.

[Afifa Shafi @AfifaShafi]

@adityaag I guess that's why experience has more weight

[Afifa Shafi @AfifaShafi]

@Codie_Sanchez Turns out, looking a little stupid for long enough is sometimes just called being early.

[Afifa Shafi @AfifaShafi]

@vxanand @clay I really like this idea! This way, you remain involved in the process even though you are not in the interview.

[Afifa Shafi @AfifaShafi]

After 7+ years as a writer, I keep seeing the same 3 problems in SaaS case studies:

1. ) The product takes over the story
2. ) The copy is full of words like powerful and game-changing
3.) The actual business outcome gets buried

[Afifa Shafi @AfifaShafi]

@Trace_Cohen Hiring for the future can quietly make today’s company slower.

[Afifa Shafi @AfifaShafi]

@Alfred_Lin When the product gets easier to copy, the way you treat the customer becomes harder to replicate.

[Afifa Shafi @AfifaShafi]

@matt_gray_ Build a great company, make good money, then log off. That's the real plan!

[Afifa Shafi @AfifaShafi]

@dickiebush Consistency is quite boring, but it is what gives you results in the long run.

[Afifa Shafi @AfifaShafi]

@kylegawley Interest is easy until someone has to pull out their wallet.

[Afifa Shafi @AfifaShafi]

@TTrimoreau Or it could also have Strong word of mouth

[Afifa Shafi @AfifaShafi]

@fmonteirox You will surely figure it out. Rooting for you!