Most brands think experiential marketing is expensive.
It's not.
Here's how to activate for almost nothing:
Get as many people as you can wearing the same shirt and have them go out and talk about your product or hand it out directly to people.
That's it.
You don't need a massive budget. You just need people and a bold idea.
The thing I've learned over 5 years running Motion LA is this:
Big brands don't choose you because you are the cheapest.
They choose you because you are the team that can't be replaced.
You become that team by saying yes when it is hard, not when it is easy.
6 activations.
5 weeks.
3 cities.
40,000+ fans a day.
1 World Cup.
That is the summer Motion LA is having.
I will never forget what it looked like from inside the build.
Every team member at Motion LA worked 90+ hour weeks for the World Cup buildout.
They didn't do it for the overtime.
They did it because they wanted to look up at the LA Coliseum and say "I built that part."
That is the kind of company I want to keep building.
You don't get permission to play in a moment like the World Cup.
You build your way in.
The brands inside the Fan Fest right now aren't there because they paid the most. They are there because they had the team that could pull it off in 5 days.
Through July 19, Motion LA is running activations every single day across 3 cities.
LA Coliseum. Universal CityWalk Hollywood. Universal CityWalk Orlando. Bayfront Park Miami. Casa Mexico LA.
We are not closed for the summer. We are open every day of it.