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Three consumer trends out of #COVID19 – Digital Shopping (38% will continue after lockdown); Value-Consciousness (promotions are key); Localism is a movement (bad news for USA and China goods in particular)
https://t.co/HqyJNAAxsQ #marketing#trends
Great idea from Rombit to prevent #COVID19 infections – helping workers keep a safe distance from each other on the workfloor. Port of Antwerp will be the first to use it. https://t.co/yEuTBDFZuz #technology#TechNews
Interesting that UK radio listening is up (despite fewer people are commuting) and 50% of baby boomers in the UK picked up a game console this week. Podcasts are a victim of less commuting with listening gigures down. #COVID19#Insights#Radio#gaming#podcasts
Dave Trott thinks marketeers need to be braver and ditch the comfort blankets. It would certainly cut out a lot of unwanted cost for agencies and brands. #advertising
@georget20 Sadly, you'd think clients want ideas, but actually they want the security of lots of meetings, planners, emails from account handlers, powerpoint presentations, and they don't mind paying a double or triple markup for it, it's like a comfort blanket. The ideas are a by-product