In truth, people often don’t know why they behave the way they do.
Harvard professor Gerald Zaltman found that 95% of purchase decisions are subconscious.
When asked why they chose a particular product, customers may rationalize after the fact, offering answers that sound logical but don’t reflect their true motivation. This creates a gap between what people say and what they do.
Businesses relying only on surveys or A/B testing may miss crucial insights. Behavioral observation is necessary: watching customers in real settings, how they navigate choices, and where they drop out of the process.
probably the hottest thing happening for canadian builders - if you want to change the trajectory of your career, sign up to hacker cottage!
August 28 - 31
40 mins from montreal
@AGIVentures
I give up.
Here are all the roles we're hiring for:
Engineering
- Founding Design Eng. $150K - $250K
- Founding Product Eng. $130K - $200K
- Founding AI Eng. $130K - $200K
- Foreward Deployed Eng. $150K - $250K
GTM
- Enterprise AEs $110K - $130K | 200K-400K OTE
- Founding GTM Eng. $135K - $200K
- Founding Marketer $150K - $250K
Ops
- Founding Recruiter $135K - $200K
The comp is all cash base salary and you get significant equity, and commission on top for certain roles (we offer relocation and visa support to SF)
Please help and support me by:
1. liking, commenting, reposting this post
2. share with anyone who might be interested in joining a fast growing startup
3. apply directly on weave homepage
4. send me a dm if you're a good fit :)
Early founder signals I trust more than resumes
S tier:
>gets in rooms they weren't invited to
>fails often but wins big
>people follow them without a title
>has a weird specific obsession nobody else has
A tier:
>builds for fun
>sold stuff online
>creates > consumes
>contrarian
B tier:
>good storyteller
>learns new tools on their own
C tier:
>good resume
>good school
>good titles
D tier:
>"passionate about entrepreneurship"
>"strategic thinker"
>perfectly formatted CV, nothing built