@Gilles_Babar@MarionMarechal@ID_Libertes@ecrgroup Je suis musulman et fiĂšre dâĂȘtre français. Tout ces gens nous divisent et câest insupportable de voir que vous cautionnez ça. Oubliez pas que le problĂšme câest lâhumain et pas une religion
DAY 2 EVOLVE EVENT DONE đ
THIS SHIT SHATTERED MY BRAIN
Here are the 3 most UNDERRATED (but high-leverage) takeaways I got from today
1. Clarity > Creativity
Most mfs think scaling is just ONLY creatives
Which technically is true⊠you have nothing without the creatives
BUT
You can not unlock that scale without CLEAR THINKING
and being able to turn that Clear thinking into systems that you can share with the rest of your team to make them just as dialed as you is soooo valuable
đ The best teams donât guess, they operate on SHARED logic
2. Avatar Precision is a Cheat Code (not just âtarget audience bsâ)
People underrate who theyâre testing for
Premium products need higher-income avatars
For example
2 women buy leggings
One buys from Lululemon (expensive asf)
The other buys from Fabletics (cheap asf)
THEY ARE THE SAME FUCKING SHIT BASICALLY
But
The lifestyle is soooooooo different
This is extremely important when you get into writing ad copy and having your customers truly embody what they are hearing/reading.
Since your goal is to make them see the future of themselves with your product.
3. Make the Customer âFeel Itâ (not just understand it)
Conversion happens when the brain treats it like a real experience
The more senses you engage, the more real it feels
@zakaria_airak gave a perfect example that most of us can relate to
Think about it like those late nights of motivation when you see someone driving a fucking Ferrari 120mph when scrolling on instagram
If your like me atleast you can feel so vividly how it would be to experience that and you feel it so much that you can imagine that version of yourself in that seat.
This is the exact feeling we want our customers to experience when listening/reading our copy
Just imagine youâre in your customers shoes:
Your scrolling and someone aligns soooo deeply with your fears and solution to those fears that itâs like you literally FEEL and IMAGINE that version of yourself through the copy.
At some point the line starts blending and they no longer will be able to imagine a version of their life that doesnât have your product involved as a necessity.
This is the shit that unlocks the unbelievable understanding of your customers
Because now you NEED to understand who, what, when, and how to truly be able to create this experience in your copy
Idk if Iâm supposed to be posting this much info but whoopsies donât kick me from Apex đ„°đ„° @spencepawliw@shauneng