Alana Ripy

I’m a Senior Content Marketing Specialist at @Gartner_DM! Follow me to learn more about helping in-market buyers find the right software. #GartnerDigitalMarkets

[Alana Ripy @AlanaRipy]

A beautiful day in @RosslynVA last week! It was so great to go into the office for the first time since before I went on maternity leave. I attended various @Gartner_DM kick-off meetings and I’m excited for what’s in store for 2024! #LifeAtGartner #GartnerDigitalMarkets

[Daily Copywriting @dailycopywriter]

Want to get someone’s attention?
— Address a pain point.

Want to keep someone engaged?
— Tell them a story.

Want to get people to take action?
— Make it a no-brainer.

Learn to do all three and you’ll make a lot of money.

[Alana Ripy @AlanaRipy]

Great to read about @Smoobu’s success with #GartnerDigitalMarkets! #leadgen #leadgeneration

[Gartner Digital Markets @Gartner_DM]

Smoobu gains 69 new subscribers from Gartner Digital Markets lead generation 🚀

Read the full success story here: https://t.co/TX4xiQPakS

#B2B #SaaS #LeadGen

[Alana Ripy @AlanaRipy]

Today I celebrate 2 years at @Gartner_inc! 😄 I’m so grateful to be part of the incredible @Gartner_DM team & to love where I work & the work that I do. And it’s the people I get to work with that make all the difference! 🙌 Looking forward to many more years of #LifeAtGartner 🎉

[Gartner Digital Markets @Gartner_DM]

⚠️ When buyers fail to use software comparison sites, purchase regret increases from 54% to 64%

Find out more indicators of potential regret with this interactive infographic: https://t.co/Fo3xioxuPS

#B2B #SaaS #SoftwareMarketing

[Gartner Digital Markets @Gartner_DM]

Discover how Gartner Digital Markets' intent data helped @Gaviti_biz reduce cost per acquisition by 66%: https://t.co/5X6avn06A6

#B2B #SoftwareMarketing #IntentData

[Gartner Digital Markets @Gartner_DM]

Discover how Gartner Digital Markets helped @Ambassify increase qualified leads by 25% 🚀 https://t.co/N1MersDhlL

#LeadGeneration #B2B #SaaS #LeadGen

[Gartner Digital Markets @Gartner_DM]

Gartner Digital Markets helped @OmniaRetail:

✅ Optimize its PPC bidding strategy with personalized campaign support
✅ Reduce cost per acquisition by 82%
✅ Double the number of qualified leads

Read the full case study: https://t.co/zXqrcsxVqx

#B2B #SaaS #LeadGen

[Gartner Digital Markets @Gartner_DM]

Gartner Digital Markets contributes up to 40% of @InMindCloud's MQLs, consistently boosting down-funnel metrics 🚀

Read the full success story: https://t.co/pv8yn3ynh2

#LeadGeneration #B2Bsales #LeadGen #SaaS

[Alana Ripy @AlanaRipy]

Is anyone else having an issue logging into @SproutSocial this morning? I can’t log in and when I try to reset my password, the email never comes. I tried using someone else’s login but it says the password is incorrect for that account too. #SproutSocial

[Alana Ripy @AlanaRipy]

Great success story on how @whatfix is leveraging @Gartner_DM!

[Gartner Digital Markets @Gartner_DM]

Gartner Digital Markets helped Whatfix:

✅ Increase global visibility by 8% on the chosen ABM platform
✅ Correctly time more sales opportunities
✅ Save an estimated 50% on media programs
✅ Shorten the sales cycle

Read the full case study: https://t.co/WLzQGhJ4cH

[Gartner Digital Markets @Gartner_DM]

New research is just around the corner, with a full preview at @SaaStock Dublin next week.

📈 Join us at the Scale Stage
🗓️ Wednesday, 18th October
🕒 14.40

#SaaStock2023 #B2B #Software

[Gartner Digital Markets @Gartner_DM]

Discover how innRoad achieves 5x ROI with Gartner Digital Markets’ lead generation: https://t.co/A2kXS5YZsE

#B2B #SoftwareMarketing #LeadGen

[Gartner Digital Markets @Gartner_DM]

Discover how Gartner Digital Markets' intent data helped Gaviti reduce cost per acquisition by 66%: https://t.co/5X6avn0EpE

#B2B #SoftwareMarketing #IntentData

[Gartner Digital Markets @Gartner_DM]

Discover how Gartner Digital Markets' intent data helped Novarad book 2x more high-quality demos: https://t.co/dwxtKWvzHR

#B2B #SoftwareMarketing #IntentData

[Gartner Digital Markets @Gartner_DM]

Minimizing churn is the surest way to grow your business, but its seeds are planted far before you’d think.

📆 On the 18th of October at 14:40, we'll be on the main stage at @SaaStock sharing why software buyers regret their purchases - and how you can turn the tide.

[Gartner Digital Markets @Gartner_DM]

Join us on Oct 11 to learn how our new #intentdata integration can help you reduce wasted media spend. Pinpoint the companies researching software across Capterra, Software Advice, and GetApp and precisely time your future sales plays.

Register now: https://t.co/iay12iy2l5

[Alana Ripy @AlanaRipy]

All I wanna do is swim but I can’t do that with the air quality being as bad as it is 😭

[Capital Weather @capitalweather]

DC has been battling Detroit for the the worst air quality among major world cities today, according to IQAir.

We'll keep tracking it here: https://t.co/XvrecdkgRC

[Alana Ripy @AlanaRipy]

I love the people I work with at @Gartner_DM ♥️ My colleagues threw me a surprise baby shower today & it was so fun! They have been so supportive & encouraging throughout my pregnancy & it makes me happy to work with people who care for me & are excited for me 👶 #LifeAtGartner

[Capterra @Capterra]

5 steps to a great social media strategy, according to a social marketing expert @NickB2005

#socialmedia #digitalmarketing