Alban Digital

20+ years helping UK and international businesses and charities succeed online. Content, Analytics, SEO, PPC, & Social. Previously The Website Marketing Company

[Alban Digital @AlbanDigital]

Enterprise-level PPC and Social Media Ads for SME prices 🚀

We have over 20 years experience making millions in profits for our clients.

We have developed custom processes and software that optimises results from local to international businesses.

https://t.co/U1cSvT8n8p

[Alban Digital @AlbanDigital]

Google’s August 2024 core update is live! This update focuses on promoting high-quality content while demoting low-value, SEO-focused material. Rollout will take a month, so keep an eye on your rankings and focus on delivering genuine value. Read on: https://t.co/Q4RqRnQVoh

#SEO

[Alban Digital @AlbanDigital]

Google's AI Overviews now appear in just 7% of search results. Education, entertainment and ecommerce queries have seen large drops in search results using AI overviews. Read more here: https://t.co/m99ESsUEvJ

#GoogleSearch #AIOverviews

[Alban Digital @AlbanDigital]

Align your marketing strategy with business goals to drive growth. Use PPC data to refine business objectives, develop effective plans, and adapt to dynamic markets. Let insights guide your path to success! Learn more: https://t.co/kKlStWFNxS

#MarketingStrategy

[Alban Digital @AlbanDigital]

Third-party cookies in Chrome could be here to stay! According to Google, rather than deprecating third-party cookies a new experience in Chrome will let people make an informed choice that applies across their web browsing: https://t.co/wkmWfSzQhp #Google #privacy #cookies

[Alban Digital @AlbanDigital]

Search is still broken, says ex-Bing director @stefanweitz. Even with AI, search engines struggle with complex tasks. To improve experience, future search needs better query understanding and follow-on actions. Find more here: https://t.co/UM9hYkthx9

#SEO #AI

[Alban Digital @AlbanDigital]

Google's AI Overviews aren't a revolution, just another search evolution. SEO has not fundamentally changed. Focus on high-value content, lucrative keywords and nuanced topics.
Adapt to keep your SEO strategy effective. Learn more: https://t.co/GUa9lM6Q8h

#SEO #AI

[Alban Digital @AlbanDigital]

In their recent episode 'Inside Search Quality' Google's 'Search Off the Record' podcast delves into how search really works. Offering extra insight into some of the many factors at play during each and every Google search. Read more: https://t.co/vdIAtQKKTb

#PPC

[Alban Digital @AlbanDigital]

Google just launched custom event data import for GA4! Now you can integrate external data with Google Analytics for deeper insights and better reporting. Define custom dimensions, map fields, and analyse user behaviour comprehensively. Learn more: https://t.co/2ouNxkJy4D

[Alban Digital @AlbanDigital]

Curious about the future of digital marketing? Generative AI and over 30 new features are set to revolutionise advertising. AI-driven tools will enhance efficiency, reduce friction, and make personalised ads a reality. Find more here: https://t.co/ParszX1myH

[Alban Digital @AlbanDigital]

Struggling with Google traffic? @searchliaison suggests creating content your readers love, promoting it widely, and building a loyal audience via email and social media. Remember, SEO is a marathon, not a sprint. Read more: https://t.co/mTfndkNkkR

#SEOAdvice

[Alban Digital @AlbanDigital]

Unlock PPC success with tailored strategies! PPC advertising demands distinct strategies and approaches when applied to e-commerce compared to lead generation. Adapt your approach for optimal results! Read on: https://t.co/o53bFF7sQW

#PPC #LeadGen #Ecommerce

[Alban Digital @AlbanDigital]

Ensure your site’s compliance with Google’s Consent Mode v2 by verifying your setup in Google Ads, GA4, Google Tag Manager, and with Google Tag Assistant. Follow these steps to avoid penalties and stay Digital Markets Act compliant: https://t.co/I4YVDq3G0a

#GoogleAds

[Alban Digital @AlbanDigital]

Google's repeated postponement of third-party cookie phase-out is shaking up advertisers worldwide. With UK intervention stirring governance concerns, explore how this delay is shaping ad strategy and competitive fairness: https://t.co/grjLY42SvJ

#Google #AdStrategy

[Alban Digital @AlbanDigital]

Exciting update from Google! New generative image tools for advertisers worldwide create high-quality assets with a click. Also, a "Generate more like this" feature replicates successful images effortlessly. Find more here: https://t.co/9No5Farv7g

#GoogleAds #AI

[Alban Digital @AlbanDigital]

Experiencing a dip in your website's organic traffic? Follow @torylynne's guide featuring 13 crucial questions to pinpoint and resolve any SEO challenges you're facing. Learn more here: https://t.co/B9hTVYPsmt

#SEO #OrganicTraffic

[Alban Digital @AlbanDigital]

Meta introduces a new feature for advertisers with the latest Advantage+ Shopping update: advanced audience targeting. But does this machine learning-powered feature truly unlock hidden customer segments? Dive in and decide: https://t.co/3kMPx3SKuc

#PPC #MetaAds

[Alban Digital @AlbanDigital]

Google announced the completion of 2024's first core update on April 19. Despite overlapping with other changes, it yielded a remarkable 45% reduction in unhelpful content. A pivotal step towards better content quality! Find more here: https://t.co/keNZL9biJM

#CoreUpdate

[Alban Digital @AlbanDigital]

Are you missing out on untapped potential in your PPC ad campaigns? Explore 12 secret features in Google Ads and Microsoft Ads to boost performance and efficiency. Don't miss out on these game-changers: https://t.co/yMpevh5m8C

#PPC #DigitalMarketing

[Alban Digital @AlbanDigital]

Boost your website's performance with internal linking! Strategically placed hyperlinks guide users and showcase your site’s experience, expertise, authority, and trustworthiness (E-E-A-T) for improved SEO. Find more here: https://t.co/WRZ5Hu7HWd

#InternalLinking #SEO

[Alban Digital @AlbanDigital]

Unlock AI's potential in paid search with @runnerkik's top 4 tips: leverage historical data strategically, incorporate emotive visuals, innovate PPC metrics, and craft unique ad designs for multichannel campaigns. Learn more here: https://t.co/74Keqny5jE

#AI #PaidSearch