Alexander Chernev

[Alexander Chernev @AlexChernev]

The Key to Creating Breakthrough Customer Experiences? Make New Things Familiar and Familiar Things New

Over recent decades, traditional business practices have been increasingly disrupted by technology-empowered business models.…https://t.co/GcRSVCtKZH https://t.co/P2NT1hrpKG

[Alexander Chernev @AlexChernev]

Harvest 2023! This summer Kellogg School of Management will offer several Harvest executive development programs: two on Madeira Island and two near Lisbon. Each program involves a five-day immersive learning experience with me and Sergio Rebelo that ends…https://t.co/7bS8mySogj

[Alexander Chernev @AlexChernev]

I am excited to announce the launch of our executive education program Kellogg on Branding, which will take place November 7 – November 11 in our beautiful Miami campus. This program offers a fast-paced, collaborative experience wh…https://t.co/vt0qk0xpPB https://t.co/F98PERYRua

[Alexander Chernev @AlexChernev]

I am excited to introduce my new book on managerial applications of behavioral science: Customer Science: Behavioral Insights for Creating Breakthrough Customer Experiences . It builds on the latest findings in the domains of behav…https://t.co/iqNaxJevOz https://t.co/TyN7B6rlyw

[Alexander Chernev @AlexChernev]

Last month, Sergio Rebelo and I taught two iterations of our global elective . Being in person in Lisbon after a year of virtual classes was terrific and we had an amazing group of KelloggEMBA students from #emba124, #emba125, #emba126, #emba127 at Northw…https://t.co/Dq9qkD97Uo

[Alexander Chernev @AlexChernev]

We're churning butter and making candles. What has coronavirus done to us? https://t.co/q65hcuM60H

[Alexander Chernev @AlexChernev]

Game of Thrones: Brand Licensing and the Power of Storytelling https://t.co/o01IQyKXIM

[Alexander Chernev @AlexChernev]

The “dieter’s paradox” explains why we think a hamburger is less fattening if it comes with a salad. https://t.co/TyuaLdStj2 via @WSJ

[Alexander Chernev @AlexChernev]

Toys 'R' Us stores may be closing, but name will live on https://t.co/XpmwXVl3Mf

[Alexander Chernev @AlexChernev]

Take 5: How Companies Benefit from Corporate Social Responsibility https://t.co/uwB75CK5Fh

[Alexander Chernev @AlexChernev]

What brands and sponsored athletes can and can’t say, wear, and do during the Olympics https://t.co/I7dDmfxvMD

[Alexander Chernev @AlexChernev]

Why McRibs and Pumpkin Spice Lattes aren't sold year-round https://t.co/1UotnvIsej

[Alexander Chernev @AlexChernev]

When Are Consumers Most Likely to Feel Overwhelmed by Their Options? https://t.co/yVHztiasub

[Alexander Chernev @AlexChernev]

3 Marketing Must-Reads from Northwestern’s Alexander Chernev https://t.co/I2WJbpDY5h

[Alexander Chernev @AlexChernev]

Why Apple Shouldn't Copy Amazon's Prime Day https://t.co/RdhVLe8OBP

[Alexander Chernev @AlexChernev]

Is McDonald’s made-fresh quarter pounder worth the extra minute wait? https://t.co/kNnYWKNV9l

[Alexander Chernev @AlexChernev]

Amazon Book Store New York Could Be Good for Business https://t.co/O6sXCAyPAm

[Alexander Chernev @AlexChernev]

How to Sell Your Business--and Keep It, Too https://t.co/RJrOgu33iF

[Alexander Chernev @AlexChernev]

How Co Mastered the Four Ps https://t.co/wvwd5gh8Ni

[Alexander Chernev @AlexChernev]

Baez, Schwarber help companies bask in Cubs World Series glow https://t.co/CIM99SyCpA