Alex Denning

Managing Director @getellipsis • Founder @ FALCON AI
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[Alex Denning @AlexDenning]

Wild news to share: @getellipsis and our FALCON AI were featured in the New York Times this week: https://t.co/KZYgpk6OEP

[Alex Denning @AlexDenning]

@bernardjhuang Np, enjoy!

[Alex Denning @AlexDenning]

@bernardjhuang hey mate, have you got dinner plans tonight? getting a couple of people together

[Alex Denning @AlexDenning]

@JohnONolan ok I didn't do great on the recruiting... got a team member who might join but that's it atm 😅 do you want to meet at the hotel lobby and take it from there? 7.15?

[Alex Denning @AlexDenning]

@JohnONolan okey, will liaise

[Alex Denning @AlexDenning]

@JohnONolan get a couple of people together and head somewhere nice?

[Alex Denning @AlexDenning]

@JohnONolan have you got dinner plans tonight?

[Alex Denning @AlexDenning]

@JohnONolan @ahrefs @timsoulo ok great; same, but I am very tall

[Alex Denning @AlexDenning]

I'm in Singapore for @ahrefs Evolve this week. Keen to connect with people doing interesting work on the future of search / AI 💯 #ahrefsevolve

[Alex Denning @AlexDenning]

@aleyda @KLM @ahrefs hi Aleyda! I very much appreciate Crawling Mondays :) Will say hello if I get the chance!

[Alex Denning @AlexDenning]

SEO in 2024 isn't just about *can* you rank – it's about *should* you rank.

We've developed a "product/search intent fit" analysis to tackle this head-on. Think product/market fit, but for organic search.

This tool helps us:

* Understand what searchers truly want

* Assess how well your product aligns

* Make strategic decisions on content creation

No more chasing vanity keywords or creating content that drives empty traffic. Every piece of content should serve both searchers and your business goals.

Are you still creating content hoping it'll convert, or are you strategically aligning with search intent?

[Mark Zahra @markzahra]

SEO is a long-term game, but if you do it right, it could really pay off. Working with @AlexDenning and the @getellipsis team on @wprssaggregator's revival has shown exactly that.

Now for the product improvements... 👀

[Alex Denning @AlexDenning]

Excited to share a recent Ellipsis success story from our work with @wprssaggregator, working with @GabyAbela, @markzahra, and team 🚀

* 125% increase in clicks to their site
* Optimized existing content, breathing new life into their blog
* By June 2024, our work drove ~40% of their site traffic

This was achieved through a combination of our Content Growth service and CMO as a Service offering. We collaborated closely with the Aggregator team on rebranding, CRO, pricing strategy, and .org visibility.

Key takeaway: Effective SEO is a marathon, not a sprint. Consistency and patience pay off.

Check out the full case study to see how we can help drive sustainable growth with SEO Content: https://t.co/LpMUCbUTn2

[Alex Denning @AlexDenning]

@KatieKeithBarn2 I'd argue this is moderately useful and that just Googling a keyword will get you the same outcome + this introduces an unnecessary risk of hallucination – just Googling it is fine :)

[Alex Denning @AlexDenning]

"someone" was me and I'd argue I'm still right 😅 Just because you define a phrase in the next sentence, doesn't mean you get to ignore what the words in the phrase actually mean!

From context "democratizing publishing" is taken to mean "process of publishing accessible to a wider audience" which is not what "democratizing" actually means.

[Alex Denning @AlexDenning]

@wordpressjoe @bryceadams @raquel__karina truly astonishing scenes

[Alex Denning @AlexDenning]

@wordpressjoe @bryceadams @raquel__karina I also got this one

[Alex Denning @AlexDenning]

@rmelogli cc @polevaultweb !

[Alex Denning @AlexDenning]

I tried to buy a new phone recently, and I got lost in pages of affiliate spam.

I gave up, looked for a dinner recipe instead, and got lost in stories of how the author found the recipe from a passerby on a mountain pass.

In a genAI era, it is more important than ever to ask hard questions about the content we're creating, to ensure it is useful. If it is not useful, it will get competed-out by AI. https://t.co/c5pEYbJ4C8

[Alex Denning @AlexDenning]

https://t.co/T2Fx0BDy7g