“When you go back and study people producing things of real value, using their brain, they were smart, and they were dedicated, and they worked really hard, but they didn’t hustle, and they didn’t work 10-hour days, day after day. They didn’t work all-out, year-round. They didn’t push, push, push until this thing was done. It was a more natural variation. They had less on their plate at the same time, and they glued it all together by obsessing over quality.”
— Cal Newport
Listen to my interview with Cal Newport: https://t.co/PDs5y9w1UW
@heydannymiranda Man this is inspirational. Been putting off ATX marathon training and was just considering dropping this year. Not anymore. Will be at the 4 milers tuesdays!
Tim Ferriss hosts one of the world’s most popular podcasts (~1 billion downloads), has one of the most highlighted books ever on Kindle (The 4-Hour Body), and 2 million newsletter readers.
Here's what I learned by interviewing him:
1. Set high standards for your brand. Everything Tim Ferriss puts out passes through a strong filter: If the CEO of a Fortune 500 company saw it, would he become less or more interested? If less, then Tim doesn’t put it out.
2. A good reputation is hard to acquire and easy to squander. Good ones are scarce. That's why they're so valuable.
3. Embrace your weird self to find your voice. You don't need to play it up but definitely don't hide it.
4. Tim says he becomes a slower, duller thinker when he doesn’t write. You probably do, too.
5. To maintain consistency, lower the bar for what it looks like to show up. Tim's mantra: "Just write two crappy pages." That's it.
6. There is a glut of mediocrity in the world. Don’t contribute to it. Tim says: “Experimentation is fine, but publishing mediocrity when you could do better is lazy.”
7. If you're stuck on a problem, try journaling on questions that force you to think differently.
8. Some questions to ask: What would this look like if it were easy? How can I achieve my 10 year goals in the next six months? What if I could only subtract to solve problems?
9. When building a brand, find the one decision that removes 10,000 decisions. Saves time and guarantees consistency.
10. Find things to write about by experimenting on yourself, and sharing what you discover. The information is almost guaranteed to be singular and distinctive. Anybody can extract second-hand insights from books, especially in the age of ChatGPT.
11. Aim to be a category of one.
12. "Don't be the best, be the only." — Kevin Kelly
13. Write at the time of day that suits you best. For Tim, that's late at night when the moon is up, the world is quiet, and the wolves are howling.
14. I've always liked the quote: "First we shape our tools, then our tools shape us.” Tim writes on Scrivener because it helps him move chapters around, test different sequences, and so on.
15. A unique writing style is useful, but worry about the what before you worry about the how. Instead of leaning on literary style to set himself apart, Tim focused on unique topic selection. The best strategy for the vast majority of writers: Pick a differentiated subject. Have uncommon experiences. Sail into uncharted waters.
16. If your writing feels stuffy and performative, kick back and write like you're explaining something to friends after a few glasses of wine.
17. When writing The 4-Hour Workweek, Tim tried to sound smart in the first draft, but it didn’t work. Second draft: He tried being funny, and it didn’t work. Third draft: Tim wrote as if he was explaining the ideas to friends after some wine. The result? One of the best-selling self-help books of all time.
18. @tferriss wrote The 4-Hour Workweek in an email inbox because he wanted to recreate the feeling of writing to a friend. The little cues of the email window helped set the vibe he needed.
19. Writing is like an annual doctor’s checkup for your thinking. You believe nothing’s wrong, you go for the check-up, and the x-ray scans throw up something useful. Writing x-rays your thinking…and highlights the points of weakness. Writing is an opportunity to fix your faulty ideas before they hurt you.
20. Ask people for feedback on your writing by saying: "What’s the 20% I should keep, no matter what? Then, ask: "If I had to cut 20%, what 20% should that be?" This makes it easy for them to give you harsh feedback if they're scared of offending you.
21. Hire a smart law student to proofread your work. If they’re still a student, working with them can be pretty affordable too. Lawyers are trained to notice and take out anything ambiguous that can be used against their clients.
22. If you're stuck and don't know what to write about, start by doing something interesting.
I've shared the full conversation here.
If it's easier for you to listen YouTube, Spotify, or Apple, check out the replies below.
To me this launch brings up a larger point which is the people who learn how to balance their technology use and become the producers of content rather than passive consumers will still have *minor* agency over their lives and a big advantage over those who don't.