Alex Hoff

Software product management leader, focused on marketing, pricing, and commercial excellence

[Alex Hoff @Alex_C_Hoff]

@sama Flat-rate pricing models require an accurate understanding of fixed & variable costs and how those change along with usage / consumption / volume. This is not an insane thing - it's well-known to those who practice pricing as a business discipline like Mktg, Acct, etc. Hire one.

[Alex Hoff @Alex_C_Hoff]

@DFWAirport and @AmericanAir - what happened last night 3/23/24 to cause our flight #1748 to have to abort our landing at the last minute. Pilot said another plane was on the runway??

[Alex Hoff @Alex_C_Hoff]

@fortworthherd are you still on for today both times or just the 11:30? (Rain) thanks!

[Alex Hoff @Alex_C_Hoff]

@DENAirport as a frequent traveler your airport experience has a easily the worst every time. Security lines are a joke even with TSA Pre and Clear. Sit down restaurants are terrible, and it’s been in a perpetual state of demolition for 15 years.

[Alex Hoff @Alex_C_Hoff]

@TheOhioHomer @TornadoManDan @NWSFortWorth perhaps they read the weather forecast as most of us did here in D/FW; the world's a big place and some people like to fly drones to take pictures as a hobby - I know a couple and I don't know many people :)

[Alex Hoff @Alex_C_Hoff]

Some software companies pay to be evaluated for "awards". Congrats (?) The most important outcome is not a pay-to-play award, but a KPI like the average annual benefit (over $30M per Vendavo customer or 2.6% of Revenue), or maybe our annual customer retention of 96%+

[Alex Hoff @Alex_C_Hoff]

@MarcIstook Yeah I’m afraid his concept is sound academically/theoretically. But alas we live in the real world.

[Alex Hoff @Alex_C_Hoff]

@GregAbbott_TX "The Texas power grid has not been compromised." Fantastic. What good is the uncompromised grid if we don't have generation plants that are not required to be winterized?

[CHHS - Dr. Whitfield @CHHSDrWhitfield]

Congrats to CHHS National Merit Finalist! These 9 students are among the 16k finalists across the nation! We’re so proud of you!!! #CHPantherPride 🐾
Brooke Butler
Timothy DeSimone
Caroline Gao
Elizabeth Hoff
Ashwin Katta
Katherine Larimer
Cade Miller
Caden Miller
Mia Stertzer

[Alex Hoff @Alex_C_Hoff]

@john_sipher @Dave_Anderson_ "But collecting and selling all that data comes at great cost, as Cook highlights. "The end result of all of this is that you are no longer the customer," said Cook. "You are the product.'" - people need to understand that if you don't pay for something, your usage is your price

[Alex Hoff @Alex_C_Hoff]

@AmericanAir your policy for masks with vents is idiotic. I’m wearing an N95 mask, the beat protection I can get and give fellow passengers but because it’s got a vent I was told I could not wear it and had to wear to cheap disposable sorry excuse for a mask. Idiotic. Be smarter.

[Alex Hoff @Alex_C_Hoff]

@cadiulus local elections; but even then it's a maybe

[Alex Hoff @Alex_C_Hoff]

@waltmossberg all those people who paid more are just "losers" and "suckers" I guess

[Alex Hoff @Alex_C_Hoff]

@MSharifpourMD @cococoyote is it really OK? Isn't this part of what's broken? That people will knowingly share false information? I'd apologize for being duped and delete it.

[Alex Hoff @Alex_C_Hoff]

So proud of our young lady and her accomplishment!

[CHHS - Dr. Whitfield @CHHSDrWhitfield]

CONGRATULATIONS to the 2021 CHHS National Merit Semifinalists:
- Brooke Butler
- Timothy DeSimone
- Caroline Goa
- Elizabeth Hoff
- Ashwin Katta
- Katherine Larimer
- Cade Miller
- Caden Miller
- Mia Stertzer
- Kendrick Yamamoto
We’re so proud of you! Way to #RepThePride 🐾

[CHHS - Dr. Whitfield @CHHSDrWhitfield]

CONGRATULATIONS to the 2021 CHHS National Merit Semifinalists:
- Brooke Butler
- Timothy DeSimone
- Caroline Goa
- Elizabeth Hoff
- Ashwin Katta
- Katherine Larimer
- Cade Miller
- Caden Miller
- Mia Stertzer
- Kendrick Yamamoto
We’re so proud of you! Way to #RepThePride 🐾

[Alex Hoff @Alex_C_Hoff]

@benblaney I can believe it based on what I’ve heard of his habits! Wow.

[Alex Hoff @Alex_C_Hoff]

@benblaney Thought you might like these volumes from my bookshelf:

[Alex Hoff @Alex_C_Hoff]

@benblaney how does a father of twins have time to keep such a meticulously organized office / family room!? :)

[Jason Romano @JasonRomano]

The Brady Bunch were using Zoom in 1969.