The future of creativity is more uncertain than it has ever been.
We stand here today facing an existential threat to craft, authorship, intellectual property and culture.
We propose a solution:
- More informed use of AI for creative amplification and fan engagement
- Empower artists to become a part of the conversation
- Less one-size fits all AI applications
Artificial Narrow Intelligence removes the need for giant models that scrape IP and steal from creators. It's an approach that allows artists to amplify their craft using small datasets like their own work; remaining in control, refined and unique.
This process honours IP, gives value to fans, and protects the most important thing of all:
human creativity.
Join Taste in shaping the future for artists.
Reach out and tell us what you are building and how AI impacts your craft!
Taste attended @Screen_QLD's In the Frame to discuss creativity in the age of AI. We highlighted the importance of protecting IP before amplifying it with AI.
We have and always will have an artist first approach when it comes to using this technology.
Let's walk into this future side by side with the best interest of both the creator and the fan.
Project Update.
- Our website has been updated and live with links to our full technical documentation.
- The team has recently returned from Singapore and Dubai following exciting IP Partner activation plans.
- Creative team and content crew expands as we kick off IG, TikTok and Youtube campaigns.
- Our main AI contracts are prepped for audit & our network of GPU providers expands.
Big IP announcements and more details coming soon...
The new era of fandom is here and we know how to unlock it.
Modern fans want entertainment that knows them, adapts to them and allows them to step into their favourite worlds.
There is only so many times a film franchise can regurgitate the same storylines. Fans are fatigued, and they deserve better. In the age of AI- the capability to solve this is right in front of us. Yet the world’s most powerful stories are sidelined from accessing AI tools that can revolutionise the interactions they have with their fanbase.
Enter Taste.
The infrastructure that allows IPs to access AI tools without sacrificing their data. Opening the door to dynamic experiences where fans go deeper into the worlds they love and co-create with their favourite IP.
This critical piece of infrastructure opens the door for the next generation of fandom.
Built with Taste.
Taste was proudly represented at @token2049 in Singapore. Here are 3 things we learnt:
1. AI + IP is heating up. With the rapid adoption of AI tools, especially in crypto, there is a general understanding of just how important the future of IP is. No creator, builder, or founder wants to have their IP stolen and senselessly replicated. The awareness and interest in what Taste is building was clear.
2. Grifters gonna grift. Regardless of the industry, there are always bad actors. Crypto just happens to attract the highest volume of them. Jokes aside, there are scams everywhere; hidden in plain sight, in Telegram and at the events. Tread warily and try to associate with real people building real products and solving real problems.
3. Connecting with people matters. We spend so much time with our heads in our laptops and often forget the power of connecting person to person. There is only so much you can convey in a conference call. The power of communication goes far beyond the spoken word. It is body language; visible passion for your craft and your project. Especially when conveying difficult concepts, it is invaluable to be in person and connect face to face.
See you all in Dubai!
Huge week in Singapore, met some rad people as always. Exhausted - as always!
Through thick and thin with these lads. ❤️@TasteLabsAI - @Alex_MTMM@JML0RE
Taste @TasteLabsAI is the AI infrastructure turning iconic IP into dynamic entertainment. Through gamification and hyper-personalized experiences, we let fans engage beyond passive consumption while unlocking new revenue streams for rights holders, games, apps, and content built for modern audiences.
It was great to present on the AI panel at In The Frame by @Screen_QLD - The Film & TV industry is big focus for Taste. We look forward to sharing some exciting partnerships soon!
Taste at In the Frame: Creativity First in the Age of AI
This week, Taste was invited to participate in In the Frame, Screen Queensland’s annual forum bringing together Australia’s creative leaders, major IP stakeholders, film distributors, and storytellers. The event is designed to equip filmmakers and industry professionals with the latest tools, insights, and opportunities shaping the future of screen content.
Among the most anticipated discussions was one on the role of AI in creativity. Here, Taste made its position clear: AI must be led with creativity first, designed to protect and amplify IP, and always built with the best interests of fans at heart.
While much of the industry is still grappling with the realities of generative AI; its risks, its misuses, and its potential. Taste is already building the solutions. Our approach ensures that intellectual property is not compromised, yet elevated into new formats of fan engagement.
Taste’s role at In the Frame was not simply to contribute to the conversation, but to lead it. We are pioneering a future where AI is not the enemy of creativity, but its most powerful ally. One that extends the worlds we love, deepens fandom, and gives more meaning to creating and consuming content than ever before.
Taste is representing at In the Frame!
Taste CEO @Alex_MTMM is a panellist at @Screen_QLD's In the Frame. Alex will be representing Taste at the forum; which explores everything from Queensland stories for a global market, multi-platform monetisation and AI’s place in the creative industries.
Here, Taste will speak and liaise with many leading screen industry leaders and professionals. Discussing the place of AI amplification for films, animations and other IPs.
We are proud to have Alex and Taste in the conversation of AI and its impact on creativity, and we will continue to be a critical voice of how this technology can be applied with meaning.
Fandom has always given us identity.
From roaring crowds in Roman arenas to online forums and Fortnite skins. The way that we interact with IP has always shaped culture.
What has changed is the function of fandom and how stories are communicated.
In the past, it was orators and performers in auditoriums.
With print, it scaled. Dickens toured cities like a rock star, and sports leagues forged lifelong loyalties.
Mass media made fandom global, but it remained one dimensional- the fans consumed, the brands broadcast.
Then the internet blew it wide open: forums, blogs, memes, and social platforms. Fans didn’t just listen. They talked back, created content, and interacted.
Now we’re here. Fandom is everywhere, yet still one-dimensional, shallow, fragmented, and owned by platforms instead of communities.
With Taste, the future of fandom looks different.
We make it
• Dynamic: building living ecosystems that evolve with fans.
• Personalized: every journey is unique.
• Shareable: built to communicate at the speed of culture.
• Verifiable: proof that it comes from the source.
Fandom should feel less like watching from the sidelines and more like co-creating the story.
The next evolution of fandom is here.