Sony's approach to the streaming wars is making them look more and more like the guy who came to 1849 California and decided to sell pickaxes and pots and pans to the miners instead of heading for the mountains in search of gold himself.
NEWS: @xQc (Félix Lengyel), one of the biggest Twitch streamers, is signing a non-exclusive, two-year $100 million deal with rival platform Kick.
It's a massive deal in the entertainment space, and a loss for Twitch, which has been hemorrhaging stars. https://t.co/ALBAicAt5e
Sam Levinson's latest HBO provocation #TheIdol debuted to 913,000 viewers. By comparison, the creator's "Euphoria" launched to 1.1 million viewers in 2019. https://t.co/8GT6GJfZ7I
Gronk and Jeter throwing footballs at the crowd and blatantly ignoring the Fox host at the Fox #upfront has got to be the highlight of upfront week so far, easily trumping Nick Jonas’ performance at NBCU’s #uf this morning
Today, the #NBCU23 Upfront brought together all of @NBCUniversal, celebrating the premium content that creates culture, ignites fandom, and drives brand love.
Check out some of the moments from this morning 🧵
📸: Zach Dilgard, Ralph Bavaro / NBCUniversal
Attention Metrics will continue to be a hot topic in Digital Marketing for the next couple of years in my opinion. Awareness metrics such as Video Completion Rate have needed additional engagement indicators that somehow shows the impact.
WOW!! “THE SUPER MARIO BROTHERS MOVIE” is crushing it again with $58 MILLION, bringing its domestic total to $434m thru Sunday! Worldwide total: $866 MILLION! Will be the first release of 2023 to cross $1 BILLION WORLDWIDE! In 2nd, “EVIL DEAD RISE” opening with a strong $23m!