Alexej Pikovsky

Investor & Operator in Health & Wellness - CEO of Alphawell Group (NUOPTIMA, 96NORTH)

[Alexej Pikovsky @AlexejPikovsky]

Marketing is a game of understanding human nature.

Implement these 9 psychology hacks into your business to make exponentially more $$$:

[Alexej Pikovsky @AlexejPikovsky]

Its been 2 years since we raised 244% of our target on Seedrs

Total round £2.4m, 650 investors

I had enough time to understand what the negatives and what the positives of crowdfunding are. I summarised it below!

https://t.co/Hoe909yXs2

[Alexej Pikovsky @AlexejPikovsky]

1 year ago, I wouldn't have posted on YouTube
Now I have

Check this

https://t.co/8ugVyLTPDv

[Alexej Pikovsky @AlexejPikovsky]

@ColeSouth Spot on!

[Alexej Pikovsky @AlexejPikovsky]

https://t.co/cH431fliH8

[Alexej Pikovsky @AlexejPikovsky]

@clifflerner @andruyeung @getsaturdayapp 💪💪💪

[Adam Matthews @adammatthews188]

DTC Founders.

We made $1.5M in 29 days for this brand with a 4.40 ROAS.

Here’s the blueprint of how we did it:🧵

[Alexej Pikovsky @AlexejPikovsky]

Best 2 metrics for quality backlinks:

> Find sites with a high domain rating
> High traffic volume

[Alexej Pikovsky @AlexejPikovsky]

SEO tip for 2023:

Make sure you have monthly site audits scheduled to make sure everything is 100% dialled in.

[Alexej Pikovsky @AlexejPikovsky]

Quick reminder to update all your SEO blogs / articles before 2023 starts.

Make sure all the info is still fresh and relevant.

[Alexej Pikovsky @AlexejPikovsky]

Quick reminder to use Alt Tags on all your images.

It's the only way google can read them and understand what they're about.

Which in turn helps your rankings.

[Alexej Pikovsky @AlexejPikovsky]

2023 New Year Resolutions for Ecom Brands.

#1 - Start SEO.

That's it.

[Alexej Pikovsky @AlexejPikovsky]

Another amazing year with the team at Nuoptima.

2023 will dwarf this one tho.

[Alexej Pikovsky @AlexejPikovsky]

See a lot of brands sitting on finished content for 30 - 60 days before publishing.

That's like creating a facebook campaign but then not turning it on for 2 months.

Publish your content as soon as it’s done.

[Alexej Pikovsky @AlexejPikovsky]

If you’re an ecom brand setting big goals for 2023 . .

SEO is probably #1 thing you can invest in.

Warm, inbound traffic directly to your product pages with $0 on ads.

[Alexej Pikovsky @AlexejPikovsky]

Sweet spot for SEO blogs is 2000-2500 words.

Nice median between quality and quantity.

[Alexej Pikovsky @AlexejPikovsky]

4 things that are holding back your SEO efforts:

- Broken links
- Unrelated links
- Slow load speeds
- Irrelevant keywords

[Alexej Pikovsky @AlexejPikovsky]

Ecom people:

Aligning your product category pages with search intent is a cheat code to getting more eyes on your product pages organically.

Very few doing this.

[Alexej Pikovsky @AlexejPikovsky]

Make your content easy to consume:

> Use HeadlineAnalyzer to test headlines & use the winner
> Use less stock photos in your home-page & showcase benefits instead
> Use bigger font for readability - minimum 15px
> Break walls of text into digestible paragraphs

[Alexej Pikovsky @AlexejPikovsky]

Monitor your technical SEO

You can audit your site with a couple tools.

Use Screaming Frog to identify errors in your website’s setup if you know technical SEO good practices

Otherwise use:

> Raven Tools
> Semrush’s Audit tool

To receive a user-friendly full breakdown

[Alexej Pikovsky @AlexejPikovsky]

At what point do you think a brand should start SEO?

Curious on people’s perspectives.