Cole South

Played high stakes poker 2006-2015 🃏 Now I sell Jiu Jitsu gear at 🥋 Tweets mostly about e-commerce, tech, and business.

[Cole South @ColeSouth]

@heyitsalexP Well said. Black rifle coffee is a good example on the other side of the aisle (although still seemingly very successful, lots of backlash from far right)

[Cole South @ColeSouth]

@zoecabina Could start by trying to keep JE alive as long as possible for profit.

Then move to refusing to go see his extremely sick kid in the hospital, while hanging with JE.

Even if there is no concrete proof he was doing anything illegal, he is an absolute POS.

[Cole South @ColeSouth]

@BullandBaird Beautiful 🙏

[Cole South @ColeSouth]

@BoostedJ @bp22 one of my favorites for sure

[Cole South @ColeSouth]

I don’t read many new books, but here are 3 I re-read every year:

1. Die with Zero by @bp22. Squandering your life is a lot more dangerous than squandering your money.

2. The Road Less Stupid by Keith Cunningham. Stop being busy, start thinking.

3. Never Split the Difference by Chris Voss. An emotional intelligence book disguised as a negotiation book.

[Cole South @ColeSouth]

@tradebutwhy @bp22 it's a great, quick read with a very unique POV and excellent storytelling. it really made me think about how i want to design my life in terms of different experiences at different points.

no i haven't really read much BJJ related stuff.

[Cole South @ColeSouth]

@RobertFreundLaw Banger ads tbh

[Cole South @ColeSouth]

@clarkycogitates @nateliason #3 has been the easiest (and most fun) by a big margin for us

[Cole South @ColeSouth]

@TheRealRikkiDee Hell yea man, congrats. Hard leap to take but soooo worth it. Good luck 🍀

[Cole South @ColeSouth]

@RobertFreundLaw Florida had a good run. It will be back in the top spot!!

[Cole South @ColeSouth]

@PracticalEcomm @bandholz Great recap man, it’s inspiring to hear you reflect on the year. Can be so easy to just keep moving forward on autopilot. You’ve got me doing a good/bad/ugly right now. Congrats on a profitable and stable year, and good luck in 2026.

[Cole South @ColeSouth]

@jbryanporter Epic run! Congrats Bryan and good luck

[Cole South @ColeSouth]

@BryanMicon Incredible 🙏

[Cole South @ColeSouth]

@therahulissar 5-6 MER strikes me as very high for a DTC apparel brand

[Cole South @ColeSouth]

@aaronrubin I feel bad for Pakistan catching strays in all of this 😆

[Cole South @ColeSouth]

this crazy year of tariffs ended up just incentivizing more manufacturing in China...

🇨🇳 China - we're basically back to pre-Liberation Day tariff levels
🇵🇰 Pakistan - we're getting slammed with this 19% reciprocal duty. not a fun check to keep writing 💸

[Cole South @ColeSouth]

@RobertFreundLaw This is my favorite. Made in America? Nope, God Bless America 🇺🇸

[Cole South @ColeSouth]

@RobertFreundLaw Lmao this is pretty good

[Cole South @ColeSouth]

@Jason______A @lukebelmar All very true

[Cole South @ColeSouth]

@zachmstuck Damn what a journey. So worth it. Congrats 🙏