Practical Ecommerce

Authoritative articles and commentary to help businesses succeed online. Sign up for newsletter:

[Practical Ecommerce @PracticalEcomm]

"New #Ecommerce Tools: October 21, 2026" | New services this week include AI-powered marketing, agentic commerce, return platforms, dropshipping, cross-border commerce, sales tax management, and more. https://t.co/IBvlQUvg7b @algolia @NetSuite @Google

[Practical Ecommerce @PracticalEcomm]

Sales volume, turnover, and customer satisfaction now inform creditworthiness. "Commerce Data as Credit Data" | Via @EcommerceBoy. https://t.co/YaS2D2srzF #ecommerce

[Practical Ecommerce @PracticalEcomm]

"Shopify, Vercel Arm Stores for AI Agents" | @EcommerceBoy looks at the collaboration between the #ecommerce platform and the application development provider, which allows humans and external AI agents alike to shop a store. https://t.co/5IBdgi6cUz

[Practical Ecommerce @PracticalEcomm]

"Beware of AI Content for SEO" | @seosmarty explores Google's increasing reluctance to rank AI-generated content. She writes that producing such content at scale is now a dubious tactic for search engine visibility. https://t.co/Z4HFwWWSSO #seo #ecommerce

[Practical Ecommerce @PracticalEcomm]

"Commerce Data as Credit Data" | @EcommerceBoy explores the merging of ecommerce and financing tools, noting that sales, fulfillment, and shipping are becoming part of a merchant's borrowing capacity. https://t.co/YaS2D2sZpd #ecommerce

[Practical Ecommerce @PracticalEcomm]

"New #Ecommerce Tools: October 14, 2026" | This week's rundown of new services for merchants includes agentic checkouts, AI-powered marketing, same-day deliveries, branding, cross-border commerce, multi-carrier shipping, more. https://t.co/QUWnliORRq @Razorpay

[Practical Ecommerce @PracticalEcomm]

Who says a merchant has to stick with one brand? "Your Next Product Could Be a New Brand." Via @rokhladnik, @bandholz. https://t.co/zbDQZ4g5wJ

[Practical Ecommerce @PracticalEcomm]

"Retail Media’s Opportunity Cost" | @EcommerceBoy continues his terrific analyses of the trade-offs w/ retail media. In this post, he examines retail media's impact on product sales. https://t.co/s2SBoTxUvv #ecommerce

[Practical Ecommerce @PracticalEcomm]

"Desktop Habits Hide Mobile Friction" | UX pro Lihi Lothan says operators who view their web stores only on desktops miss poor mobile experiences. Here's her rundown of common mobile usability glitches for #ecommerce. https://t.co/l4U8JO3kH3

[Practical Ecommerce @PracticalEcomm]

Google Ads AI can usually improve performance, but it still requires guidance. "Guardrails for Google Ads AI." Via PPC pro Matt Umbro. https://t.co/lcQMwd5Wpv #ecommerce @GoogleAds

[Practical Ecommerce @PracticalEcomm]

"Your Next Product Could Be a New Brand" | @RokHladnik is the founder of Flat Circle, an #ecommerce agency. He says launching a new product line does not have to compete with a merchant's existing brand. He joins @bandholz in this week's episode. https://t.co/zbDQZ4gDmh

[Practical Ecommerce @PracticalEcomm]

It's now much easier to track the organic search performance of YouTube videos, Instagram posts, etc. "Add Social Profiles to Search Console." Via @seosmarty. https://t.co/0zHY4mPZSt #ecommerce

[Practical Ecommerce @PracticalEcomm]

Route 66 turns 100 in November! "5 Content Marketing Ideas for November 2026." Via @EcommerceBoy. https://t.co/yUeMS6LWkU #ecommerce #contentmarketing

[Practical Ecommerce @PracticalEcomm]

"New Ecommerce Tools: October 7, 2026" | New services this week include website builders, no-box returns, AI-powered ad campaigns, same-day delivery, multichannel listings, live commerce, and more. https://t.co/GDbnTDsQxV #ecommerce @moengage @BigCommerce @ThredUp

[Practical Ecommerce @PracticalEcomm]

Founder Cheryl Sew Hoy created a streamlined lab analysis process: "Tiny Health Sells Gut Tests by Mail." Via @bandholz. https://t.co/1TsO7xLZo5 #ecommerce

[Practical Ecommerce @PracticalEcomm]

Better, more complete product details result in fewer returns: "AI Shopping Could Mean Fewer Returns." Via @EcommerceBoy. https://t.co/SWdkifLg3d #ecommerce

[Practical Ecommerce @PracticalEcomm]

"Guardrails for Google Ads AI" | PPC pro Matt Umbro says AI-driven ads can typically outperform human-run ads, but he advises caution. Here are his methods for training (and restricting) @GoogleAds AI. https://t.co/lcQMwd5Wpv #ecommerce

[Practical Ecommerce @PracticalEcomm]

"Add Social Profiles to Search Console" | @seosmarty sees many benefits in #GSC's new tools for tracking rankings/clicks for social media profiles (YouTube, etc.) in organic search. https://t.co/0zHY4mQxI1 #ecommerce

[Practical Ecommerce @PracticalEcomm]

Forcing math on shoppers is never a good idea. "Don’t Make Them Count." Via Lihi Lothan of The Spetz. https://t.co/hnuJ5bVkY0 #ecommerce #UX