Youtube has used nine music artists to experiment with new generative AI music. With what they are calling ‘Dream Track’ users will be able to come up with their own hits using some of the biggest stars vocal stylings. Will the risk work? #mktg475 https://t.co/nzEJeu04Z6
@sierrahartline1@blairadowler I like that you included micro-influencers. I also agree that they have loyal audiences that will trust what they promote. #mktg475
@shayemccoyy@blairadowler I agree. Influencers are already very important to social media marketing and they will just keep gaining popularity. We will definitely be seeing AI more and more as well. #mktg475
@blairadowler I think social media marketing is on the up, and if it’s not already, it will dominate the marketing industry. Generations will continue to use social media and new platforms will continue to emerge. Brands must adapt to this. #mktg475
Instagram is evolving it’s efforts in intimate sharing by giving users the ability to share reels and feed posts to close friends only. This has caused users to be more engaged with posting in the app. #mktg475 https://t.co/7T9A83hr5t
@Brookewvu@blairadowler Skims is very good about promoting through celebrities. I completely agree, this expands to a new crowd when partnering with this family. #mktg475
@rlb00003@blairadowler This is a great brand merge. They have done a good job of understanding their audiences and promoting their brand through that. #mktg475
@blairadowler Lonely Ghost does a great job of engaging followers in their content. This photo goes great with their instagram feed and shows off their product and how it’s styled. The thing that caught my eye, was how they brought in engagement by giving a chance to win a PR package. #mktg475
Threads is adding polls and gifs in an attempt to increase its engagement and compete with X. Just after 4 months of launching, threads already has 100 million users and with new updates, that number should keep increasing. #mktg475 https://t.co/ATja5DwINZ
@shayemccoyy@blairadowler Videos sharing recipes or making food with even a little bit of back story draw me in every time! This is a great idea for the Tea Shoppe. #mktg475
@rlb00003@blairadowler Agreed. Interacting with consumers will help increase the presence of their social media use as well as build those relationships. #mktg475
@blairadowler My client needs to post content more consistently and utilize their weekly specials to do so. Customers being able to see updates about the business through social media will make things easier as well as increase their presence #mktg475
TikTok will be hosting a live music event on December 10th in Arizona. This app has become a huge consideration for record labels in order to discover new hits, making this a very smart move on their part. This event will be globally streamed. #mktg475 https://t.co/PaljYOkjLU
@rlb00003@blairadowler This is a very good example. When brands, especially well known ones, need to be aware of everything happening around them. It is very easy to make consumers mad and they need to be very careful of this. #mktg475
@blairadowler A brand that misses the mark in my opinion, is Pleasing. They brand themselves as a luxury brand, and their Instagram coincides with that. Their TikTok though, does not. The accounts are not cohesive at all and I feel it discredits them as a luxury brand. #mktg475
TikTok began experimenting with 15 minute videos. When the platform started, users were able to upload 15 second videos. It has since increased to 5 minutes. With longer videos, more time is spent on the app and there is more potential for ads. #mktg475 https://t.co/PGUAr1CUO4
@sierrahartline1@blairadowler Agreed. Starbucks is also great about using pop culture to excite customers. One example is them promoting their drinks while Taylor Swift was releasing Red (Taylor’s Version). They announced Taylor’s favorite drink and pushed customers to order it. #mktg475