@ecomchasedimond Undoubtedly, It’s a great way to write well. But if one wants more conversion, he needs to add emotions and curiosity in his copy as well.
Most brands write a voice guide for their website, then watch their copy drift across email, SMS, social, and customer service until every channel sounds like a different company.
Here are 5 brand voice rules you need to know:
→ Separate voice (the personality) from tone (the situation)
→ Document the voice so anyone on the team can write in it
→ Replace abstract nouns with specific concrete details
→ Make the voice work across every channel beyond just the website
→ Define what the brand doesn't sound like as clearly as what it does