TikTok users are less politically aware than their peers, with one exception — they know at an equal rate who’s vice president. “That would suggest that Kamala Harris has some salience with these voters,” says @blue_labs Ali Collins. https://t.co/bUuYqMlESD
TikTok's 150 million U.S. users skew younger and more diverse than the general population.
For political strategists, that represents a big opportunity to connect with the most hard-to-reach voters — if it sticks around.
https://t.co/ocBqbqUmKm
We’re continuing our "Get to Know Blue Labs” series with Campaign Analytics Manager Ali Collins (@Ali__OOPS)! She tells us more about the kind of work she does and one of the best things about working remotely (hint: 🐶).
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