Alice Cuninghame

Take the guesswork out of your business, with strategic lead gen copy + funnels that deliver. Big fan of coffee, murmurations and giraffes.

[Alice Cuninghame @AliceCuninghame]

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Plus a subscriber-only bonus: a free call with me to go through your email strategy 1:1.

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[The Pissed Off Lawyer @legaltweetz]

People are still crashing out that I wear men’s suits. I think it’s probably because I rock a suit tbh. Here’s the thing: a lot of detrans women do go towards femininity. I never will because I’ve never been that type of woman. Let me be the one who challenges stereotypes of what a woman should look like. Woman is not a “look.”

Telling me that I cannot be a masculine presenting woman is what got us into this trans mess in the first place. Leave the gender nonconforming gays alone.

[Art Candee 🍿🥤 @ArtCandee]

Elon Musk is big mad at Peter Navarro.

🍿

[Alice Cuninghame @AliceCuninghame]

@MightyFineCopy_ I'd turn it down if I could afford to turn it down. But if I really needed the money, then...

[Alice Cuninghame @AliceCuninghame]

@verocopyco Vague?! What a weird thing to aim for. I guess they mean curiosity-inducing - which I get. The first part of a conversation that you continue in the email. But that doesn't mean vague. Did they have any examples of what they're talking about?

[Alice Cuninghame @AliceCuninghame]

Good morning to everyone except the brands invading my inbox with tenuous Valentine's emails.

[Alice Cuninghame @AliceCuninghame]

@nickparker It reads like someone thought 'I know, my boss will love this'

[Alice Cuninghame @AliceCuninghame]

@verocopyco I hate language like this - it's so meaningless! See also: 'Step into your power'. What?!

[Alice Cuninghame @AliceCuninghame]

@lavender_writes Congrats Lavender - that sounds fab!

[Alice Cuninghame @AliceCuninghame]

@alice_rowan Last time I quoted someone a day rate it was £400 - and I was told in shocked tones 'but that's an agency rate!'. Errr, no. And it's more now 😂

[Alice Cuninghame @AliceCuninghame]

@BigBossDeborah Lol!!

[Alice Cuninghame @AliceCuninghame]

Most lead gen funnels fail because they skip step 1 (or don't do it in enough depth).

Once you get that right, the rest falls into place.

[Alice Cuninghame @AliceCuninghame]

The way to secure a consistent stream of leads isn't necessarily to set up a webinar funnel, or to go all-in on cold outreach, or to create a lead-gen quiz...

I mean, it could be. But the reality is that the mechanics don't really matter. What matters is having:

[Alice Cuninghame @AliceCuninghame]

3) A way to convert them (usually a landing page).

4) A way to develop your relationship with them so they become excited buyers (usually emails).

[Alice Cuninghame @AliceCuninghame]

@samarowais Same here. Can't remember the last time I felt fully well. Even sleeping 12 hours a night at the weekend hasn't fixed it!

[Alice Cuninghame @AliceCuninghame]

This isn't an added extra or an optional step. But I'm assuming the $50 an email guy doesn't know this. If you do - and you choose to invest in copywriters and marketers who also do - then you're way ahead already.

[Alice Cuninghame @AliceCuninghame]

Just spotted: "World-class direct response email copywriter wanted. $50 per email". 🤣Now, that's clearly not a viable fee (even those who aren't 'world class'). But it does highlight something interesting that many businesses don't think about...

[Alice Cuninghame @AliceCuninghame]

To write copy that converts, you need to spend time on voice-of-customer research. A lot of time. You need to develop empathy for your prospects feelings and beliefs.

[Alice Cuninghame @AliceCuninghame]

Ecomm brands take note: it's kinda annoying to get shipping confirmation emails from DPD or UPS that don't tell me who the parcel I'm expecting is from, and nothing from the actual brand. I ordered 3 things in 1 day - I wanna know what's coming when!

[Alice Cuninghame @AliceCuninghame]

@samarowais I hardly made any of the EEBC sessions live and it wasn't a prob at all - the slack group was more than good enough for getting the live element for me :-)