Alice Ngatia

Senior Marketing Executive & Sustainability Specialist helping brands WIN in the hearts & minds of the customer | ~ Personal Branding Trainer and Consultant.

[Alice Ngatia @AliceNgatia]

And younger colleagues remind me to question things the rest of us may have stopped questioning.

Being a better marketer is not only about understanding marketing. It's about understanding the world marketing operates in.

[Alice Ngatia @AliceNgatia]

Some of my best marketing lessons haven't come from marketers.

Sales taught me where customer conversations get difficult. Engineers taught me what's behind the simple message. Finance brings me back to the numbers. Customers show me how differently they see our businesses.

[Alice Ngatia @AliceNgatia]

However, I'm increasingly convinced that staying relevant isn't just about adding more experience. It's also about remaining curious enough to ask whether what you know still applies.

[Alice Ngatia @AliceNgatia]

Customers have more information, more choices and many more places to make their opinions known. Some of what I've learned over the years still serves me very well, and some of it probably needs to be questioned.

[Alice Ngatia @AliceNgatia]

Marketing today is quite different from the profession I entered more than 20 years ago. AI is changing how we work. Sustainability is becoming part of business conversations that it wasn't part of before.

[Alice Ngatia @AliceNgatia]

Read the full issue of the August Magazine here - https://t.co/WiHeRBcTrS

Thank you @MarketersNight and @WilliamKalombo5 for this amazing opportunity

[Alice Ngatia @AliceNgatia]

When the brief arrived to write a 5,000+ words cover story for Marketing Africa, I knew I was in trouble. 😅

Today, the cover story is out.

It's a deep dive into how sustainability reporting is changing and why I believe the real shift is about governance, evidence and trust.

[Alice Ngatia @AliceNgatia]

Happy Sunday to all.

Indeed we can do all things through Christ who strengthens us.

[Alice Ngatia @AliceNgatia]

A company that wants to grow must adopt a learning mindset: This mindset was institutionalised through R & D, but the reality for many organisations today is that they cannot afford a structured R&D department
How then do you build a learning organisation?
https://t.co/boJMLVg6dM

[Alice Ngatia @AliceNgatia]

In strategy rooms, competing priorities are normal. In communications, competing priorities are dangerous.

In this article I explore how marketing can bring in the needed clarity. Catch the latest from @MarketingAfrica @WilliamKalombo5 here - https://t.co/m0J1RhMvWx

[Alice Ngatia @AliceNgatia]

It’s the brand that says, “This is who we serve. This is why we exist. And here’s the value we bring”, consistently that cuts through the noise, creates a connection and commands loyalty.

[Alice Ngatia @AliceNgatia]

Don't confine purpose to siloed CSR budgets... Brands must position themselves as stewards of planetary and social well being by integrating regenerative practices into their day to day operations.

https://t.co/g139ukcZSK

[Alice Ngatia @AliceNgatia]

What truly drives loyalty in today’s markets?
It’s not discounts or clever ads; it’s psychology.

In my latest piece for @MarketingAfrica, I explore how Self-Determination Theory (SDT); Autonomy, Competence & Relatedness is quietly reshaping brand strategy across the continent

[Alice Ngatia @AliceNgatia]

Have you heard of the term “schizophrenic brand.”?

It’s a figurative term for a brand that projects conflicting messages, values, or experiences across its touchpoints.

This month's article explores how this can affect your brand value https://t.co/FslPoe7EtW

[Alice Ngatia @AliceNgatia]

Regenerative marketing is emerging as
a transformative strategy for brands to
drive systemic change.

It goes beyond mitigating environmental
or social damage to actively restoring
ecosystems, communities, and resources.

[Alice Ngatia @AliceNgatia]

Bold brands almost always have leaders who champion creative risk-taking. They set the tone that risks are welcome and that failure will not be punished as long as it comes from a bold, well-intentioned effort.
Do you agree?
https://t.co/ptvW30nyZ5

[Alice Ngatia @AliceNgatia]

Brave brands be like 😎

[Alice Ngatia @AliceNgatia]

If you want your brand to be the go-to expert or the beloved icon in your field, find your brand’s bold truth and let it shine.

[Capital FM Kenya @CapitalFMKenya]

Bold brands, bold moves: What it takes to dare and win https://t.co/Fv4aTRyjCB

[Alice Ngatia @AliceNgatia]

But this perception is not only misleading, but it’s holding us back.

The truth is, Africa is already rich in sustainable wisdom.
Read my full article on this here; https://t.co/N2vifsjCyy

[Alice Ngatia @AliceNgatia]

When most of us hear the word sustainability, we imagine expensive solar panels, imported electric vehicles, or luxury eco-products, solutions far removed from our daily lives. It’s no wonder that for many, sustainability feels like a foreign concept reserved for the wealthy

[Alice Ngatia @AliceNgatia]

This article outlines why Personal Branding is a must for all us... DM me to join the next cohort of the August edition of the Personal Branding Coaching Program.

https://t.co/xnRSom4sD0