Alice Sionne

MarComms turned builder: MirrorTales, SafeCircle, AliceContentOS, TrustedMetrics. Real stories no hype.

[Alice Sionne @AliceReveHaut]

Companies spend millions to hook you.
They spend $0 to let you go.

I track the hidden friction in every cancellation flow.

Introducing the Cancellation Friction Index (CFI).

First test: @ideabrowser. 89/100.
2 clicks. Online. Done. No retention traps. ✅

How does your favorite app rank? 👀
👉 https://t.co/RZbS1nx8pH

[Idea Browser @ideabrowser]

@AliceReveHaut @gregisenberg This is a cool start up idea

[Alice Sionne @AliceReveHaut]

Happy Friday.

This week I shipped a CancelAtlas score that got a founder to reply "this is a cool startup idea."

That one message told me more about distribution than any marketing thread ever will.

Celebrate the people building good things. The rest follows.

Have a great weekend.

[Alice Sionne @AliceReveHaut]

Proof that good B2B marketing doesn't look like marketing. Took the @ideabrowser good cancellation index score over to LinkedIn.

@ideabrowser, at this rate, we need to talk about making me an official ambassador. 😉

https://t.co/yOQAZcEem8

[Alice Sionne @AliceReveHaut]

@LuisvonAhn Why this grade, with the cited and dated official cancel page: https://t.co/wHH9tGqyEp

[Alice Sionne @AliceReveHaut]

.@LuisvonAhn designed Duolingo with an exit that's honest and straightforward. A little more transparency and it reaches the elite tier. B (80/100) on the Cancellation Friction Index.

[Alice Sionne @AliceReveHaut]

@SunnyxxSingh Hey Sunny! 👋 Marketing-turned-builder here. Love seeing people document the transition instead of pretending they had it all figured out. Looking forward to following the journey.

[Alice Sionne @AliceReveHaut]

@13_narcissus Hi @13_narcissus 👋

[Alice Sionne @AliceReveHaut]

@ShannuTalks Wishing you all the best 🌹

[Alice Sionne @AliceReveHaut]

Full one-page brief here:

https://t.co/IzZQUqF5FO

[Alice Sionne @AliceReveHaut]

Why does the shopkeeper across from a better-stocked competitor lose the sale, even when customers want to buy from him?

Because he ran out of cash at 2 p.m. On a Tuesday, and the wholesaler won't front stock without a bank statement he'll never have. DukaStock lets him order inventory on credit that repays as goods move through the till, using his own transaction history as the collateral signal that matters: proof he can sell and collect cash daily. The margin stacks three ways: goods markup, restocking credit fees, and brand analytics on informal channel sell-through nobody else captures. Millions of African dukas move most FMCG volume on working capital measured in hundreds of dollars. This closes the structural gap between cash-out-today supply chains and sell-through-the-week cashflow. #InformalRetail #EmbeddedFinance

[Alice Sionne @AliceReveHaut]

📊 The one-page brief

[Alice Sionne @AliceReveHaut]

Hey @matthew_meadows your story, from ballet dancer to self-taught programmer to building Correlation Studio is exactly the kind of journey people need to hear more about.
I’m starting a short written portrait series about builders who took unconventional paths, and I’d love to feature you.
It would be 5 quick questions, around 10 minutes, and you’d get to review the text before I publish it. Would you be open to it?

[Alice Sionne @AliceReveHaut]

This account is for builders who didn't take the traditional path.

No CS degree? Same.

Started in marketing, design, or something completely different? Same.

Learned to ship by breaking things in public? Same.

I don't care where you started.

I care what you're building now.

Introduce yourself. Tell me what you're working on.

I'll be the first to look.

[Alice Sionne @AliceReveHaut]

@MasterDotDev @Replit Nice initiative.

[Alice Sionne @AliceReveHaut]

@realtauseed Haha, true. 😂 Thanks for the laugh. I needed that.

[Alice Sionne @AliceReveHaut]

@crayzcruz Love it

[Alice Sionne @AliceReveHaut]

@abstrucked Agreed. I've been using MiMo-V2.5 as well, and that's been my experience too. It follows clear instructions surprisingly well. I still prefer Claude for the bigger architectural decisions, but MiMo has become a great coding companion.

[Alice Sionne @AliceReveHaut]

@x_jinal @X Hi @x_jinal 👋

[Alice Sionne @AliceReveHaut]

@sguy2508 One more follower 😊

[Alice Sionne @AliceReveHaut]

@Asym_Alwali Exactly. People learn more from seeing the messy middle than the polished finish. Keep sharing it. 👏

[Alice Sionne @AliceReveHaut]

@freddier @platzi Why this grade, with the cited and dated official cancel page: https://t.co/hbg8pbKrUD

[Alice Sionne @AliceReveHaut]

.@freddier shows the way with @platzi: a clean cancellation flow that respects the subscriber's time. Close to the top tier. B (81/100) on the Cancellation Friction Index.