Aligned Growth Management

Influencer Management for your favorite brands.

[Charles Miller @charles_miller]

Some new work for Aligned Growth — an influencer marketing company that works with some of the world's most prominent dtc brands.

I helped Josh with the initial launch back in 2021, positioning them as a scrappy marketing partner for fast-moving startups.

They've since grown to serve well-known 8–9 figure brands and their identity needed to evolve—reflecting both their elevated status and their vision for the future.

Thanks @JoshJDurham for bringing me in on this one. Excited for the future!

Photography by Kate Hunter

[Josh Durham🔋 Influencer Marketing @JoshJDurham]

My team sponsored 66 influencers

for @hexclad's Black Friday & Cyber Monday,

Here are some of the results:

1.6M in Organic Impressions
CPM’s: $45 (high but expected)
70+ posts

Here are some insights we’re taking away👇

[Josh Durham🔋 Influencer Marketing @JoshJDurham]

Influencer marketing isn’t hard.

There’s variables you you need to test and be consistent

- the outreach message/ volume
- the product value gifting
- potentially a fixed budget per post

A client of ours struggled signing creators internally,

we signed 206 influencers in just 4 months.

$50k in media value generated.

160+ posts and counting.

If you need help DM me

[Josh Durham🔋 Influencer Marketing @JoshJDurham]

You don’t need another SAAS tool to make influencer marketing work.

You’re paying 2k / mo for SAAS tools just to collect DUST.

You know what you actually need?

Either 1 of 3 things:

[Josh Durham🔋 Influencer Marketing @JoshJDurham]

"How many posts a week will we get from Influencers?"

GREAT QUESTION,

It Depends on the category

Fashion / Apparel you're going to get LOTS of posts,

Why? Because creators are wearing your stuff out and about and it doesn't need a dedicated post.

[Aligned Growth Management @AlignedGrowth]

@JoshJDurham Dang this is good

[Josh Durham🔋 Influencer Marketing @JoshJDurham]

We generated 400+ UGC creatives in Q2 from our influencer programs for 8 figure eCommerce brands.

We've changed our process over and over again until it produces creative that converts.

There's 3 phases of what we call our "Influencer Roadmap" 👇

[Aligned Growth Management @AlignedGrowth]

@JoshJDurham Launch

[Josh Durham🔋 Influencer Marketing @JoshJDurham]

No one I'd rather build with than the @AlignedGrowth team 🤘🤘🤘

[Josh Durham🔋 Influencer Marketing @JoshJDurham]

This ad took my client Withco Cocktails from $1,500 to 8k / day in revenue.

Sold out all their inventory,

all from this video.

Here's some analysis why I think it worked 👇👇

[Aligned Growth Management @AlignedGrowth]

@JoshJDurham @SalimaVisram1 can confirm, we have sold a sh*t ton.

[Aligned Growth Management @AlignedGrowth]

@tzwor @JoshJDurham Here's a live look:

[Josh Durham🔋 Influencer Marketing @JoshJDurham]

The year is 2021,

IOS14 has started to roll out.

Attribution is scarce.

Agencies are finally looking at site revenue,

Brand owners want more profit in their pocket,

@AlignedGrowth emerges from the shadows.

Ready to assist brands in need.

[Aligned Growth Management @AlignedGrowth]

@JoshJDurham We ARE,

The Defenders of Profit.

[Aligned Growth Management @AlignedGrowth]

@digitallynativ Kind of feel like

Vision + execution = alignment

Often the latter doesn’t always match up to the former

[Aligned Growth Management @AlignedGrowth]

Testing Testing