Alisa Groocock

Vice President, Advisory at Agent3

[Alisa Groocock @AlisaGroocock]

Thanks so much to Demand Gen report for including me! It was interesting to reflect on the year ahead with @weareagent3 and beyond!
https://t.co/X3uaaekrCu

[Alisa Groocock @AlisaGroocock]

Commercial fishermen use data to pinpoint where the fish are biting. #Sales and #Marketing leaders should do the same! Join us for a Forrester client webinar on TUESDAY, MAY 25, 2021 at 1:00 PM EST. Use #data to create an ICP and net your best targets. https://t.co/e4zKG8viei

[Alisa Groocock @AlisaGroocock]

Huge thanks to @kerrileevogel @ChelseaGaspard and the @EllucianInc team--Program of the Year award-winners for #Demand-- for sharing your story at @ForrB2BSummit. Best tip for transforming a demand gen function - focus on basics! Clear objectives, reporting, skill-building.

[Alisa Groocock @AlisaGroocock]

Thanks Joanna Litsas and @pega team for sharing your amazing story at #ForrB2BSummit. Couple of key takeaways: 1 a sales-centric playbook is key to taking #ABM global; 2) an internal communication plan is critical for getting a transformation initiative like ABM off the ground.

[Alisa Groocock @AlisaGroocock]

Nice job @jjhnsn and John Arnold talking about the Conversational Interaction Framework. Great example - "Winston" from On24! #ForrB2BSummit

[Alisa Groocock @AlisaGroocock]

Nice job @raninight and @njibuck
Great presentation today re. ensuring that #campaigns can be executed successfully as disruptions and changes emerge. #ForrB2BSummit

[Alisa Groocock @AlisaGroocock]

Huge congratulations to #Demand and #ABM Program of the Year Award Winner @pega. Come hear my fireside chat with Head of Americas Marketing Joanna Litsas and learn how she launched a global #ABM program using a highly intuitive and sales-centric playbook! #ForrB2BSummit

[Alisa Groocock @AlisaGroocock]

Shout-out to #Demand and #ABM Program of the Year Award Winner @Ellucian! Join me for a fireside chat with marketing leaders @kerrileevogel and Chelsea Gaspard. They'll walk us through the #transformation of Ellucian's #demandgeneration function. Amazing story! #ForrB2BSummit

[Alisa Groocock @AlisaGroocock]

I'm honored to join @rick_endrulat and the @virtualcauseway team. What are the 5 things you can do to be #ABM ready? Join us and find out!

[Virtual Causeway @virtualcauseway]

There's been lots of hype around B2B #AccountBasedMarketing - have you been able to keep up? We can help! Join us & our featured guest, @AlisaGroocock from @forrester, to find out if your organization is ready for #ABM.
https://t.co/XVaDy6Ix6G
#WDBMD #B2B #demandgen #B2Bsales

[Alisa Groocock @AlisaGroocock]

Do you know your Ideal Customer Profile (ICP)? Are you finding the best buyers using data? Check out these six best practices for casting your net where the fish are biting!

@agroocock @rmunoz @forrester #RevOps, #SalesOps, #MarketingOps https://t.co/bwpZvnWYAH

[Alisa Groocock @AlisaGroocock]

In just two days, I'll be joining @rick_endrulat and the @virtualcauseway team to talk about selecting the right mix of #B2B marketing approaches for your business--from traditional #demand marketing to #ABM. Join us!
https://t.co/cCgYftKStK

[Alisa Groocock @AlisaGroocock]

Announcing the #ForrB2BSummit theme → Accelerating Growth: Bolder. Better. Brighter. Join @forrester this May to build your path for success in 2021: https://t.co/gB5Dbfn34R

[Alisa Groocock @AlisaGroocock]

Honored to join @rick_endrulat and the Virtual Causeway team to discuss the #Forrester#SiriusDecisions Demand Spectrum, and help companies find the best #demandgen strategy for their sales and marketing in 2021!
https://t.co/JR945eW77U

[Alisa Groocock @AlisaGroocock]

Start engaging #B2B buyers in the way they actually buy. Learn a step-by-step process in our new guide. https://t.co/5G5tGHaeEP Great tips from @Cunning_Kerry and the Forrester team.

[Alisa Groocock @AlisaGroocock]

Reflecting on the recent #SDSummit. Co-presented with my colleague @malachiii regarding a "crawl, walk, run" approach to omni-channel #marketing. Thanks to @kgee at Oracle and @RHsays at Quarry for helping us spotlight a great story!

[Alisa Groocock @AlisaGroocock]

Had a great week presenting at @forrester SiriusDecisions #SDSummit. I was thrilled to present a Program of the Year award to @CrossGenevieve at @CloudBees. Amazing examples of data-driven #ABM in action!

[Alisa Groocock @AlisaGroocock]

Missed our @siriusdecisions #ABM foundations webcast? See the live-tweets here: https://t.co/f44eD3EVpB …

[Alisa Groocock @AlisaGroocock]

Hello Austin Marketers! Want to learn how #marketing and #operations can collaborate to source data internally and externally, as well as provide meaningful data and insights for #ABM? Register for this forum with me and @JohnDonlon: https://t.co/mAOzROaoE3

[Alisa Groocock @AlisaGroocock]

Hello New York Marketers! Do you know what #ABM insights you need? Do you know how to create a strategic #data roadmap? Register for this upcoming forum with me and @JohnDonlon to learn more: https://t.co/mAOzROaoE3 #B2B

[Alisa Groocock @AlisaGroocock]

Want to learn how #marketing and #operations can collaborate to source data internally and externally, as well as provide meaningful data and insights for #ABM? Register for this forum with @AlisaGroocock and @JohnDonlon: https://t.co/mAOzROaoE3