The WNBA struck gold with Caitlin Clark and then started fighting the current.
My new article examines Clark, Sophie Cunningham, DiJonai Carrington, race, identity, flagrant fouls and the media’s role in turning basketball into a culture war.
https://t.co/z5rmaXVbJp
#WNBA #WNBACountdown #CaitlinClark #SophieCunningham #DiJonaiCarrington #IndianaFever #ChicagoSky #WomensBasketball
@espnW@WNBA
Solid performance for the 11th best guard in the W. If she didn’t get credited with five turnovers from passes bouncing off her teammates’ hands in the first half, she might’ve worked her way up to 10th. Of course, the old WNBA probably drops her to 12th after a performance like this. 😂 Keep working, CC.
Kelsey Mitchell and Caitlin Clark putting up video game numbers on the back end of a back to back, at the end of a five game road trip, is absolutely insane.
@IndianaFever@StVincentIN Good news and bad news. The bad news is the Fever are down 1. The good news is Billings has 4 fouls, so hopefully that means we see a lot less of her the rest of this game. She’s been atrocious.
The number of #STLCards fans who were hoping Jordan Walker would fail just so they could collect some bragging points is mind blowing. Now those same fans are hoping the Cardinals low ball him. At some point, are we rooting for the player and the team to succeed, or just rooting to be right?
Also consider that teams and players roll out some of their biggest promotions when Clark comes to town because they know the viewership is coming with her. Look at Reese with the sneaker and Barbie campaigns, Taurasi’s jersey retirement, and the Nneka Ogwumike halftime retirement promotion that just ran. These organizations understand exactly when the largest audience will be watching, and they capitalize on it.
When you factor in television ratings, ticket sales, sponsorships, merchandise, advertising, brand launches, and the additional value companies receive by attaching campaigns to Clark games, her overall economic impact has to be worth billions. Clark isn’t just driving revenue herself. She has become the platform everyone else is using to increase the value and visibility of their own brands.