Alpha_Diver

Since 2011, we've uncovered consumer psychology to empower clients with predictive insights and guidance proven to drive double-digit growth.

[Alpha_Diver @AlphaDiver_Team]

Our approach combines behavioral science with data-driven insights to reveal the psychological motivations that influence purchasing decisions. Learn more about psychology-based market research: https://t.co/dVJGrHNY3e

#MarketResearch #ConsumerBehavior

[Alpha_Diver @AlphaDiver_Team]

🧠Understand your consumer like a psychologist.

We use predictive data and behavioral science to show you how to:

👉Understand trends
👉Predict behavior
👉Drive growth

#MarketResearch #ConsumerBehavior

[Alpha_Diver @AlphaDiver_Team]

Our focus on consumer psychology to guide our forward-looking database boils down to two core metrics: Interest & Action. Understand how consumers see your brand, their interest in engaging with it, and how they are motivated to interact.
#ConsumerBehavior #InterestAndAction

[Alpha_Diver @AlphaDiver_Team]

Brands take different approaches to consumer purchase motivations. Olipop leads with function, prominently displaying health benefits. Poppi takes a different route, focusing on experience. https://t.co/2r1dgPrqPd
#Bev50 #BrandingInsights #ConsumerPsychology

[Alpha_Diver @AlphaDiver_Team]

🎓 Mary Mathes's journey into the world of business and market research started early. Here's how a required course at Notre Dame sparked her passion for solving business problems through data. Listen to the full podcast here: https://t.co/FCIoq1Qm1b

#MarketResearch

[Alpha_Diver @AlphaDiver_Team]

🤔 Consumer decisions go far beyond price and quality. Our research uncovers complex psychological factors driving purchases, often operating below conscious awareness. Catch the full webinar from Hunter Thurman and Nik Modi here 👉 https://t.co/I3gQlcgUfp
#MarketResearch

[Alpha_Diver @AlphaDiver_Team]

📊 The Interest & Action matrix is a new way to understand brand performance. Our research reveals fascinating patterns across different brand categories. https://t.co/azhKN5nbp5

#BrandStrategy #ConsumerBehavior #MarketResearch

[Alpha_Diver @AlphaDiver_Team]

Psychology helps brands understand hidden drivers behind category and brand choice and subconscious factors influencing purchasing decisions. Hunter Thurman explored psychology and marketing on Nik Modi's webinar. https://t.co/9QllkGB9Th
#MarketResearch #Psychology

[Alpha_Diver @AlphaDiver_Team]

Our unique approach uses a quantitative method to uncover the drivers of consumer behavior at scale. Integrating academic research into practical business applications can lead to powerful predictive models. https://t.co/RbaE9i2yUX

#MarketResearch

[Alpha_Diver @AlphaDiver_Team]

Why do some brands struggle to make an impact while others become household names? On October 8th at #TMRE, Hunter Thurman and Clodagh Forde will reveal how The Coca-Cola Company leverages insights to maintain its edge.
https://t.co/QRgT7Rn7x0
#TMRE24 #TMRE2024

[Alpha_Diver @AlphaDiver_Team]

Ever wonder how a career in market research unfolds? Our own Mary Mathes started at Nielsen and has since become a key player in shaping Alpha-Diver's innovative approach. Listen to the rest of her story on the QualRecruit podcast: https://t.co/Oolw4Tt2T0
#MarketResearch

[Alpha_Diver @AlphaDiver_Team]

At #TMRE, Hunter Thurman will be sharing groundbreaking insights into the 14 barriers that influence behavior, going way beyond price, with Clodagh Forde from The Coca-Cola Company.
https://t.co/hkX1rNMzDA

#TMRE24 #TMRE2024

[Alpha_Diver @AlphaDiver_Team]

The recent Keurig Dr Pepper Inc.versus PepsiCo battle has surprised many. While factors like execution and fundamentals play a role, they don't tell the whole story. Watch the full webinar here: https://t.co/NmF0TDJyQ4
#bev50 #beverageindustry

[Alpha_Diver @AlphaDiver_Team]

🏆 At Alpha-Diver, we take a deeper look at brand performance across various categories. When analyzing markets, we look beyond the obvious leaders because the bigger picture often tells a more interesting story. https://t.co/NVNvSIUADa

#MarketResearch #Bev50 #Snack50

[Alpha_Diver @AlphaDiver_Team]

On October 8th, join Alpha-Diver’s, Hunter Thurman, and The Coca-Cola Company's Clodagh Forde as they break down how Coca-Cola leverages these psychological insights to maintain its edge in the market.
https://t.co/Tol2DU1IGH #TMRE24 #TMRE2024

[Alpha_Diver @AlphaDiver_Team]

🤔 Hunter Thurman from Alpha-Diver shared some thoughts on Nik Modi's podcast about beverage industry innovation. He suggests we might be overlooking other consumer needs in our rush to add functional benefits.
#BeverageInnovation #ConsumerInsights #AlphaDiver #bev50

[Alpha_Diver @AlphaDiver_Team]

Alpha-Diver's Mary Mathes discussed the unique findings of the SheShops report with Ingrid Sierra, VP of Global Marketing at FinFare, on the Customerland podcast. Download the report to discover what the research says about this growing market.
https://t.co/g8GRfBTfOV

[Alpha_Diver @AlphaDiver_Team]

What psychological factors drive purchase habits? Our latest research shows that most purchases, regardless of gender, are driven by emotion rather than pure logic.
https://t.co/viM7SimUh4

#shesphopsreport #marketresearch

[Alpha_Diver @AlphaDiver_Team]

🧠🥤 Impulse buying and social endorsement significantly influence our drink choices. Post-COVID shifts, like the YOLO mindset, have changed consumer behavior in unexpected ways. Some beverage brands are thriving while others struggle to keep up.
https://t.co/M3LsX4YlCr
#Bev50

[Alpha_Diver @AlphaDiver_Team]

The SheShops report reveals a groundbreaking approach to understanding women's purchasing behavior. We've moved beyond outdated demographic breakdowns to explore the values driving female shoppers at different life stages. https://t.co/mPKBHr1GON
#sheshopsreport #marketresearch