Athletics departments are modernizing their enterprises to meet the moment in college athletics. Altius’ mission is to help them get there–as an unbiased advisor, not a vendor with another product to sell. Read more here:
https://t.co/MQerC5wxxT
Proud to help launch @DrinkBODYARMOR sports drink's inaugural 2026 March Madness NIL campaign. Through authentic athlete partnerships, community activations, and social storytelling, we’re helping BODYARMOR build a strong presence across college sports. More to come in fall 2026 and beyond.
Game day in Oklahoma City! Wishing our partner, @Vol_Softball, the best of luck in the #WCWS. Proud to cheer on the Lady Vols as they take the big stage.
If you’ll be at #NACDA26, be sure to catch the panel with Altius’ SVP, @treichwein5 (details below 👇). Other Altius team members will also be attending the conference, so we're hoping to connect with you in Vegas!
Great to have our team on the ground at this week’s @ConferenceUSA Spring Meeting.
We connected with conference leaders on evolving commercial strategies, from revenue diversification and partner alignment to operating models and long-term value creation.
✨Employee Spotlight of the Month✨
Meet Bob Keyser, Altius' Vice President.
After more than 10 years in the Pac-12 conference office, Bob brings deep expertise in media, sponsorship, and strategic consulting.
A Philly native, it’s no surprise his favorite movie is Rocky, and when he needs a boost, he’s turning up Enter Sandman.
A productive (and fun) few days in Chicago last week. From scenario planning for our clients to Wrigley Field and WhirlyBall, a great mix of team time and forward-looking alignment. The work continues to evolve!
What does untapped revenue actually look like? Over the past few months, we’ve shared a few examples of our work across ticketing, corporate partnerships, and licensing. ICYMI, those case studies and more are now available on our refreshed website: https://t.co/5Yf9Cr59V9
We’re excited to announce the expansion of our partnership with @SCUBroncos, strengthening our relationship and building on a strong first year as we look ahead to what’s next.
An incredible run continues — our partner @GoStanford and the @StanfordMGym team are @NCAA Men’s Gymnastics National Champions! 🏆 Congratulations to Stanford Athletics on 50 straight years of NCAA championship titles.
Our team had a great time at the #NACMA Convention this week!
We put a few quick poll questions in front of senior administrators on some of the biggest topics in college athletics right now. It’s always interesting to see where perspectives land in real time.
A few takeaways below ⬇️
✨Employee Spotlight of the Month✨
Meet Terése Whitehead, Altius’ Executive General Manager at Michigan Athletics.
With 25+ years in sports marketing, licensing, strategy, and operations, she brings deep expertise in building and scaling athlete revenue opportunities.
A lavender + oat milk coffee is her go-to, and she’s currently learning to fly a Cessna 152!