Erin Holland

📍@AltiusPartners

[Altius Sports Partners @AltiusPartners]

Proud to help launch @DrinkBODYARMOR sports drink's inaugural 2026 March Madness NIL campaign. Through authentic athlete partnerships, community activations, and social storytelling, we’re helping BODYARMOR build a strong presence across college sports. More to come in fall 2026 and beyond.

[Altius Sports Partners @AltiusPartners]

🚀 Altius is on the move...

[Altius Sports Partners @AltiusPartners]

We're launching a new monthly series to spotlight the people behind Altius.

First up: @treichwein5, SVP. With 15+ years in revenue generation and deep expertise in third-party relationships, Tyler helps institutions turn partnerships into long-term success.

Skips coffee & tea. Never skips Harry Potter.

[Altius Sports Partners @AltiusPartners]

We're thrilled to be named a three-time finalist for SBJ's Best Places to Work in Sports 2025! ⭐️ This recognition is a direct reflection of the incredible team we've built – a group of passionate, innovative, and dedicated individuals who make our company special.

Read More Here🔗: https://t.co/7gFmSJxOjx

[Altius Sports Partners @AltiusPartners]

We’re thrilled to announce a 3-year extension with @UGAAthletics! Kim DeCarolis (@KG_DeCarolis) will serve as Altius’ Executive Director of Athlete Commercial Strategy for the Bulldogs and remain on Altius' executive team. Read more: https://t.co/cl9IJw5kA8

[Altius Sports Partners @AltiusPartners]

Thrilled to support @GoBEARCATS and empower female athletes at the third annual “In Her Likeness” event. Great to see a couple of our brand partners, @RobinhoodApp and @shakeshack, as well! #Bearcats

[Altius Sports Partners @AltiusPartners]

A productive visit to San Antonio where our partner @NBCSAthletes hosted the Navy All-American Bowl @AABonNBC. The ASP team had the privilege of educating the nation’s top high school football players on NIL and beyond as they begin their collegiate careers.

[Altius Sports Partners @AltiusPartners]

We’re grateful to be named a 2024 Best Place to Work in Sports by @SBJ for the second year in a row! A huge thank you to our team for their dedication and to our clients for their trust and partnership. Read more: https://t.co/6AOXU1d8Im

[Altius Sports Partners @AltiusPartners]

Productive trip to Champaign educating athletes on financial management, brand building, and NIL pitches, while engaging businesses in the community to learn about ways to partner with @IlliniAthletics and its athletes.

[Altius Sports Partners @AltiusPartners]

Kudos to @eholla12 and @reggiecarter45 for leading an introductory NIL education session for all newcomer athletes at @UGAAthletics!

[Altius Sports Partners @AltiusPartners]

Great work, @madison_dunker, ASP’s NIL General Manager at @muathletics, for playing a key role in this activation between @shakeshack and @MarquetteMBB.

[Altius Sports Partners @AltiusPartners]

Great visit to Champaign with @IlliniAthletics! Fighting Illini athletes brought the energy and engagement to expand their skillset in personal branding, financial management, and contract negotiations..

[Altius Sports Partners @AltiusPartners]

We’re delighted to announce the renewal of our GM Program partnership with @GamecocksOnline! With Joe Shepard (@JoeShep8) on campus, we’re excited to continue supporting athletes with identifying and maximizing NIL opportunities at South Carolina. Let’s go, Gamecocks!

[Altius Sports Partners @AltiusPartners]

Proud to see our team members @carlytower25 and @CelineMangan share insights on NIL and team dynamics at the @BIGEAST Student-Athlete Well-Being Forum yesterday!

[Altius Sports Partners @AltiusPartners]

Strength in numbers! ASP’s championship-caliber culture was in training camp mode at last week’s company retreat, whether we were heads down in meetings or go-karting around the track.

[Altius Sports Partners @AltiusPartners]

Valuable time spent in Athens collaborating with @UGAAthletics. Big things ahead for the Dawgs!

[Altius Sports Partners @AltiusPartners]

Great visit with the @TheIowaHawkeyes this week. Productive discussions surrounding the evolving athletics landscape and strategies to capitalize on program success. The Hawkeyes are well-equipped for the road ahead!

[Altius Sports Partners @AltiusPartners]

Congratulations to our partners, @GamecocksOnline and the @GamecockWBB team, for winning the 2024 National Championship title in the @MarchMadnessWBB tournament!

[Altius Sports Partners @AltiusPartners]

Proud to take part in such an impactful event with @GoBEARCATS focusing on women empowerment in NIL and beyond.

[Erin Holland @eholla12]

Energizing two days in Lawrence!

[Altius Sports Partners @AltiusPartners]

Great visit full of educating, strategizing, and goal-setting with the Jayhawks. @KUAthletics is proactively setting up their athletes for long-term success across the board.