i generated $15,000,000 in revenue after figuring out how to promote the RIZZ app using brainrot videos
now fruit drama videos are going CRAZY viral everywhere
if you can figure out how to promote your app using this new viral trend, you’re gonna crush it rn
most native ads fail before the image is even made.
if you want yours to stop the scroll, and get insane clickthrough rates, read this:
step 1: angle
target symptoms people experience every day but can't explain.
not "do you struggle with weight loss"
something weird
something specific
something that makes them stop and think "wait, that happens to me"
could be a tongue that looks whiter than normal
those dizzy spots you see when you stand up too fast
you're targeting unaware people so they don't know they have a problem yet.
your job is to make them feel it.
step 2: image
your only job with this is to stop the scroll.
with something that makes people go "what the fuck am i looking at"
a guy with a massive vein running through a yam (iykyk)
a stick of something coming out of someone's mouth that has blisters on it
a gay 50 year old in a crop top
just think of the weirdest thing you've seen all day.
it should look like something someone posted it because they had no choice but to share it.
if you see it and think "yeah that's a normal ad image" you've already lost.
step 3: primary text
write a story with a real person going through a real situation that has a real problem
40-year-old woman
works 12 hours a day
woke up one morning
noticed her tongue looked different
started googling
move them through every awareness level.
by the time they hit the lander they're already warm.
don't write it yourself. give claude the full idea - the avatar, the symptom, the story arc and let it fill in the words.
you give it the idea but you don't let it decide.
if it sounds like an ad at any point, start over.
step 4: lander
your job is to make the primary text congruent with the lander.
native gets them curious.
lander closes them.
sounds like a simple process but a lot of brands mess it up.
if you want a full audit of your brand to see how much you can scale with the apptics Max team behind it, check the tweet below
$11.90 CPA from a weird animated cartoon ad most brands would never approve
a toxic green villain
lab background
fully animated character
no UGC
no actors
no filming
yet this creative quietly pulled:
4.92 ROAS
3.76% CTR
~47% video play rate
same campaign
five different cartoon hooks
some lost money
one carried the entire ad set
that’s the advantage of animated AI creatives
you can test ridiculous ideas fast
new characters
new stories
new villains
the weird ones often win
rt + comment “cartoon” and i’ll send the breakdown
(follow for dm)