Amina Blazing Copy

Sales copywriter
+$75 Million in Client Sales
10x Your Conversions with a Persuasive Sales Copy that Grows Your Business on Autopilot!

[Machiavelli Bot @UnmodernmanBot]

If you study successful people closely, you will notice they are not always more motivated, they are simply more willing to endure long periods where effort is not rewarded, because they understand that delayed payoff is part of the structure, not a failure of it.

[Ross Simmonds @TheCoolestCool]

Stop hesitating.

You have to brainwash yourself to default to action. Seriously. Things are moving faster than ever before and speed has truly become a competitive advantage.

Move slow if you wish...

But you shall be lapped. Believe that.

[Stefan Georgi @StefanGeorgi]

Secret of the DTC Universe #3: If you see something, say something.

Let me explain:

Two days ago, I was reviewing the first versions of two more video creatives for the 9 Figure DTC Brand I recently wrote a big winner for.

Both of these video ads were Yapper style…

Where a creator - in this case a woman - is talking on camera, telling a story, in a voice like she’s having a 1:1 conversation with a friend, and where the product then gets introduced as a solution that she investigates and decides to buy.

Both of these video creatives used a DIFFERENT creator than the one in my massive winner…

And that immediately raised some flags with me, given what I shared in Secret #1 about wanting the brand to give my ads to their best creators.

So I asked the brand’s head of growth about this creator…

And he let me know that she’s been a top creator for some other big brands, has a great track record, and is actually quite expensive (but they put up the money for her to do my ads since they figure those ads have a high probability of success).

That was good news and made me feel a bit better…

But I still watched the videos scrupulously…

To see what I thought about her as a presenter of my sacred words.

The good news is that she was pretty strong. She matched the demo, she was good on camera, and overall I liked her.

The less great news, however…

Is that in one of the videos, the camera work was a MESS.

It was super shaky and she had some autozoom thing going on, where the video kept zooming in-and-out every other second.

Personally, the camera issues were so bad that I had a hard time keeping my eyes on the screen without becoming nauseous…

So I flagged this in a Slack channel that had the head of growth, another marketing exec, and the actual video editor…

All of whom had already watched that video creative and said “looks good”...

And here’s the crazy part:

Once I mentioned the nauseating camera work…

All three of them, individually, brought up the fact that they had felt the same way when they watched the ad.

And the reason that’s so wild…

Is because if I hadn’t said anything…

They would have just let it pass…

And, most likely, the ad would have been a total flop.

So, this obviously reinforces what I mentioned in Secret #1 about how a winning ad creative is only 30% copy…

But it deserves its own callout, in my opinion, because this secret is less about an observation…

And more about your own agency.

Nobody is going to care as much about the success of your ad as you do.

And further…

This is important for all of you out there who want to do creative strategy, but who struggle with confidence or imposter syndrome too.

I actually had this conversation with a guy on my email list right after reviewing the shaky camera ad referenced above.

He had replied to one of my emails saying how he gets nervous about collaborating with video editors whenever he lands a creative strategist job...

And here’s what I told him:

“Here's a way to make it less intimidating: almost all of these brands are using pretty low-cost editors. And even the good ones are "okay" but kind of lazy. So it's not that it's your judgment vs. some incredibly accomplished genius creative marketer. It's your judgment vs. Rapoo in Bangalore who makes $20 a video, has never studied marketing, and is trying to pump these out as fast as he can."

No shade on the Bangaloreans out there…

It’s not about your nationality…

It’s about the fact that most of these brands are looking for super cheap editors who, as I mentioned, have virtually zero experience or training in DTC/eCom/Direct Response/etc...

So OF COURSE your judgment is going to be better than theirs…

And this is why it is inexcusable for you to not speak up if you notice something off in one of the creatives you’re responsible for owning.

As the old adage goes…

If you see something, say something.

[MATT GRAY @matt_gray_]

If your business needs you every morning, you built a very expensive alarm clock.

[Alex Hormozi @AlexHormozi]

Don’t get bored. Be violent. Create your own enemies. Break your own records. Leave no doubt.

At the end of your life, you’re never gonna want to be the man who gave up early.

[MATT GRAY @matt_gray_]

Perfectionism is the killer of progress.

[Stefan Georgi @StefanGeorgi]

https://t.co/lUQVIRQ2LN

[Growth Labs @growthhub_]

This guy literally reveals the system to learn any skill 10x faster:

[Alex Hormozi @AlexHormozi]

9 times out of 10 you already know what you need to do. It just sucks.

But rather than endure that discomfort - we convince ourselves there’s something else worth doing when there isn't.

[Noble Masculinity @Noblemasculin1]

Elon Musk is a big believer in Inversion Thinking.

Not just Musk — Albert Einstein, Charlie Munger, and Marcus Aurelius too.

Here's what it is, how to use it, and become better at it:

[Michael Seibel @mwseibel]

Politicians lie about the past to make you think the present sucks. It’s one of the best ways to get your vote. K-12 history books sugar coat the past to make think your country is awesome. It’s the best way to create patriotism. Combined these forces really mess with Americans in the second half of their lives.

[Caden Jara @cadenjara]

Biggest mistake young people make is compare themselves to the average person

"Most people are $100,000 in debt and I only have $10,000!"

"I have a dad bod but at least I'm not 300 pounds!"

"I make $6,000 a month and that's the top 30% for my age!"

Stop comparing yourself to the average person

The average person is the average person for a reason

They waste their time, eat terrible food, drink 4x a week, spend 5+ hours everyday on social media, vape, etc.

If you compare yourself to these people you will never win

You need to compare yourself to the person that you were yesterday

Are you richer than you were yesterday? Are you healthier than you were yesterday? Are you a better friend/boyfriend/husband/dad than you were yesterday? Etc.

Compare yourself to YOU and not the average human nowadays otherwise you will stay an NPC just like them

Progress every single day

Trust me bro

[Doug D'Anna, Black-Belt Copywriter Coach @dougdanna]

If you are serious about making it BIG in any business, you must learn how to sell yourself in person, on the phone, and in writing.

The reason is simple:

If you can't sell yourself, you'll never land the jobs, sell your ideas, or make it big.

#facts

[Caden Jara @cadenjara]

If your goal is just to make $100,000-$500,000/year

Don’t start a business

Just get good at Sales and you’ll be there

You don’t have to learn marketing, worry about fulfillment, hire/fire, etc.

Trust

You don’t need to take on the stress of running a business to make bank

[Doug D'Anna, Black-Belt Copywriter Coach @dougdanna]

Sell one thing and you can sell lots of things. Too many things confuses your clients.

[Doug D'Anna, Black-Belt Copywriter Coach @dougdanna]

Great marketing = great copy.

[Doug D'Anna, Black-Belt Copywriter Coach @dougdanna]

Don't be a storyteller, be a story seller.

[Amina Blazing Copy @AminaADM92]

@jasoncfox DM