The ride has been bumpy but looking forward, we have more than enough within us to make things right.
A million miles to go.
A million opportunities to go.
Happy Independence Day, Nigeria.
#IndependenceDay#IndependenceDayNigeria
Building FinTech products is quite complex.
I know we all talk about best user experiences, giving users what they want. Alas, it’s not 1 + 1
But as you build, think of security, risk, compliance, legal.
Build fast, ship fast can be a risk if due diligence is not done
Instructions: Question one is compulsory.
1. Is advertising the tax you pay for having the wrong product or service?
Discuss. (40marks)
#Advertising#MarketingStrategy#Growth
Paid marketing is tricky to grow at scale as your primary customer acquisition channel.
As with many other things, your paid efforts will reach a point where saturation will set in, especially with your core target audience.
#growthmarketing#performancemarketing
If you build it, they may not come. Better products do not always result in more growth. Building a framework for growth that aligns various teams around a single minded proposition is a more sustainable approach to growth.
The biggest dream-killer is not being intentional about both your personal and professional growth.
The diet that starts ‘tomorrow,’ the job hunt that happens ‘eventually,’ the pursuit of the life dream that begins ‘someday’
No truer words have been spoken. Your quality score gives you a sense of how well your ad quality fares in relation to other advertisers and a higher quality score means your ads are relevant to your users search intent.
A deep understanding of not just who your target audience is but why they buy your product or service can make all the difference on your growth journey.
Do you have a great product or service, but no one seems to be buying?
You may need a marketing funnel. Learn all about marketing funnels and how they can help you attract more qualified leads for your business.