Amy Leach

Organic Lead at @embryodigital👩‍💻💁‍♀️ I also have a personal account for everything else non-digital 👩‍

[Barry Schwartz @rustybrick]

Google Search Console performance report adds new date picker and 24-hour hourly view https://t.co/ufN8BHALM5

[Barry Schwartz @rustybrick]

Google Search ranking volatility spikes post November 2024 core update completing https://t.co/W3du5kv59P

[Amy Leach @Amy_Leach_]

Google all about the user, couldn’t care less about giving traffic to sites…

Even for branded searches!

[Amy Leach @Amy_Leach_]

First time I’ve seen this new SERP feature and I’m not going to lie… I really appreciate the postage costs being included 😅

[brightonSEO @brightonseo]

The #brightonSEO ballot for free tickets to April's event (just one day of it) opens for 72 hours at 12pm next Tuesday.

Bookmark this page: https://t.co/k9mm7FhVj2 🔖

Keep your eyes peeled 👀

And be there or be 🟥🟧🟨🟩🟦🟪🟫

[Amy Leach @Amy_Leach_]

Officially lost count of how many algorithm updates there’s been since I went on maternity leave… 🥴

[Barry Schwartz @rustybrick]

Google November 2023 core update is finally done rolling out after 26 days, here is everything we know about it and more https://t.co/QjsMobt4lo

[Jake Ward @jakezward]

Yes, that is a real graph of an AI site...

- 330K/mo organic traffic
- Down to 216/mo (basically 0)
- From 69,056 total AI articles

Looking back even further, their peak was 607,200/mo traffic.

Then they were hit by the August 2022 Helpful Content Update:

[Amy Leach @Amy_Leach_]

What an absolute honour and career highlight for me!! 🙌🏻🥺

I’ve been shortlisted for Rising Star at the 2023 UK Search Awards!

Team Embryo is also up for an additional 12 awards, including some pretty special SEO campaigns! Couldn’t be prouder of the team right now!! 💙

[Amy Leach @Amy_Leach_]

Scrolling through all of the BrightonSEO posts like this today… 😅🫶

[Screaming Frog @screamingfrog]

We've put together a quick survey on using (or not using!) AI for SEO.

Love to get as many responses as poss -

https://t.co/UMStee8g7O

You can win a @screamingfrog licence by entering, too!

Thank you 🐸

[Amy Leach @Amy_Leach_]

@aleyda Oooh are those new SERanking socks! 👀🧦

[Amy Leach @Amy_Leach_]

It’s that time again for #brightonseo!

Obviously can’t make it this time around, but how you all fill your swag bags and catch a T-shirt from the cannon x 😅

[Amy Leach @Amy_Leach_]

👀👀👀

[Marie Haynes @Marie_Haynes]

New helpful content update for September 2023.

They have improved the classifier.

Here's what I've noticed has changed in Google's helpful content documentation:
https://t.co/wJ1F5AjxwE

They've changed the opening paragraph to say, "content written by people for people" to "content created for people".

They've added this:

"If you host third-party content on your main site or in your subdomains, understand that such content may be included in site-wide signals we generate, such as the helpfulness of content. For this reason, if that content is largely independent of the main site's purpose or produced without close supervision or the involvement of the primary site, we recommend that it should be blocked from being indexed by Google."
and,

"What does this system and updates to it mean for my site?

If you're producing helpful content, then you don't need to do anything; in fact this system may be good for your site, as it is designed to reward helpful content. If you've noticed a change in traffic you suspect may be related to this system (such as after a publicly-posted ranking update to the system), then you should self-assess your content and fix or remove any that seems unhelpful. Our help page on how to create helpful, reliable people-first content has questions that you can use to self-assess your content to be successful with the helpful content system."

There are also some minor changes to the helpful content documentation.

"Is this content written by an expert" has changed to

"Is this content written or reviewed by an expert."

Also added:

"Are you changing the date of pages to make them seem fresh when the content has not substantially changed?

Are you adding a lot of new content or removing a lot of older content primarily because you believe it will help your search rankings overall by somehow making your site seem "fresh?" (No, it won't)"

https://t.co/I5ZaA11xX3

[Google Search Central @googlesearchc]

The September 2023 helpful content update is rolling out with an improved classifier. It will take about two weeks to complete. We'll update our ranking release history page when the rollout is complete: https://t.co/hgjEkfpbA2

[Amy Leach @Amy_Leach_]

@brodieseo SEO minion! For basic on page checks but also for PAA exports within SERPs too 🙌🏻

[Amy Leach @Amy_Leach_]

Doing the night feeds and reading about the core algo update with my little pal…

Oh how life has changed 😅

[Amy Leach @Amy_Leach_]

Maternity leave a few days before giving birth means my Vinted parcels have a flying turn around time 😅😂

Posting them is the only thing I have to do right now…

[Amy Leach @Amy_Leach_]

Hmmmm…

Not sure what to make of this! They’ve been introducing these sorts of SERP features for years!

It would be interesting to see actual CTR impact and data behind these changes 👀

[Kevin_Indig @Kevin_Indig]

Google is drastically reducing the visibility of FAQ and How-To rich snippets.

After end of this week:
1/ FAQ = only for gov or health sites
2/ How-to = only on desktop

I have questions, like… why?

My thought: they take away too many clicks from Google’s SERP Features.

[Amy Leach @Amy_Leach_]

Also ensure all your internal links are going to the preferred version! Makes everything sooo much cleaner 🙌🏻

[Kristina Azarenko Sparks 💬 @azarchick]

Don't neglect technical SEO:

Ever noticed that some URLs have '/' at the end while others don't?

But any given URL ending with or without '/' is the same, right?

Well, yes. But not for Google. It treats them as duplicate which means that each URL of your site has an evil twin

[Amy Leach @Amy_Leach_]

Yesterday was my final day at Embryo before I take a short break from the SEO world and go on maternity leave to start a whole new chapter 👶🏼💙

It’s been a real mix of emotions to say the least!

But I will be back active on here and the Feedly feeds are all set up! 🤓