EmilyAnatole

Trendspotter, culture synthesizer, and editor @UnitedTalent IQ 🔮💥🖊💫

Won't stop talking about entertainment, dogs, brussels sprouts, and puns

[EmilyAnatole @AnatoleEmily]

Consumers are already putting more than $9.8 billion directly in the pockets of creators and this is just the beginning. Check out insights from #UTAIQ's newest study on Forbes

[UTA @unitedtalent]

As part of UTA's New Creator Economy track at @advertisingweek NY tomorrow, #UTAIQ will unveil findings from its new study about the creator economy which explores how consumers feel and the implications for brands.

🔗@Forbes: https://t.co/kS2lyVCRdu

[EmilyAnatole @AnatoleEmily]

Come work with me! #UTAIQ is hiring a Cultural Insights Manager. I'm not exaggerating when I say it's the dream job for an entertainment + editorial + data guru https://t.co/h9dCLAhjGT

[UTA @unitedtalent]

#UTAIQ, the agency’s research, analytics, and digital strategy division, is proud to launch its latest consumer study, Virtual + Reality: The Future of Digital & Live Entertainment in a Post-Pandemic World.

🔗@DEADLINE: https://t.co/X8PIEboo8j

[EmilyAnatole @AnatoleEmily]

With 1 in 2 U.S. consumers reporting that they deepened their fandom during COVID-19, according to a new study from #UTAIQ, it couldn't be a better time for @netflix to have launched a store for fans to buy products based on its hits. https://t.co/U5nK1ouNbO

[EmilyAnatole @AnatoleEmily]

The future is bright for the entertainment industry as #UTAIQ found in our latest study! Consumers widened & deepened their entertainment diet during COVID-19, and now that they've seen what they were missing out on previously, there's no going back!

[The Hollywood Reporter @THR]

Most People Say They Plan to Spend More Time Consuming Entertainment Post-Pandemic https://t.co/uDTux0PRKF

[EmilyAnatole @AnatoleEmily]

Wondering what the future of entertainment will look like and which habits formed during COVID-19 are here to stay? #UTAIQ asked U.S. consumers - check out some of the many insights we found!

[UTA @unitedtalent]

#UTAIQ, the agency’s data and strategy division, is proud to launch its latest consumer study, Forever Changed: COVID-19’s Lasting Impact on the Entertainment Industry.

🔗@latimes: https://t.co/1BtaI2fPuX

[EmilyAnatole @AnatoleEmily]

#UTAIQ's @JosephMKessler says it best: "The end of Ellen’s show coincides with YouTube & other video platforms exploding to the point where they are the mainstream. Creators don’t need traditional mainstream affirmation to build enormous audiences now." https://t.co/9ps5jj2n1Z

[EmilyAnatole @AnatoleEmily]

Incredibly proud to be part of the @unitedtalent IQ team, which supercharges data into entertainment opportunities. The brilliant @KendallOstrow shares some of the many ways in which we do it!

[Variety @Variety]

Hollywood Agencies Use Analytics to Create New Revenue Streams https://t.co/2i7PLNzoQq

[EmilyAnatole @AnatoleEmily]

If you don't do a duet with your favorite celeb, are you really a fan?!

There's truly never been a better time to be a fan or creator. https://t.co/sIZY4u9UdC

[UTA @unitedtalent]

Congrats to UTA client @Valkyrae, named a co-owner of Esports and lifestyle brand @100Thieves, making her one of the first female co-owners of an #esports team.

🔗@nytimes: https://t.co/xRNt9AbxfI

[EmilyAnatole @AnatoleEmily]

@CadyLang perfectly captures the latest in the shift toward more raw, honest content from celebs, which social media has undoubetly influenced. This is also seen in celeb documentaries like @ddlovato's. Radical openness will only bring fans closer to stars https://t.co/Or7KaYLKvP

[EmilyAnatole @AnatoleEmily]

@walkerwbrown @panerabread I certainly hope so!! Riding in style!

[EmilyAnatole @AnatoleEmily]

Bikes, bread bowls, and the benefit of eco-friendliness. What more could you want?! I dig this @panerabread
https://t.co/mCiyI5QwRP

[Ad Age @adage]

Dolly Parton collab crashed ice cream brand Jeni’s site: https://t.co/SNDqr1vHiK

[EmilyAnatole @AnatoleEmily]

People's eagerness to add their own takes is also reflective of the increasingly participatory nature of entertainment. And as the activities that the character engages in are simple and relatable, there's a low barrier to entry for anyone to add their own story.

[EmilyAnatole @AnatoleEmily]

Thousands of people are writing and reading fictional stories on @Reddit about an average guy who lives an ordinary life. What's the draw when there's infinite entertainment options at their fingertips?
https://t.co/H2xnwFD8hz

[EmilyAnatole @AnatoleEmily]

This subreddit reflects the desire for relatable, accessible content. Anyone can connect with this ordinary character and his everyday activities, especially when most people's lives are also pretty ordinary amidst the pandemic.

[EmilyAnatole @AnatoleEmily]

@Instacart Loving the data journalism & visualizations you've been releasing! Keep 'em coming!

[EmilyAnatole @AnatoleEmily]

There's no going back to normal after life-defining events. They create an awakening. Despite all the devastation of the past year, the future looks hopeful, especially after reading these beautiful, moving reflections https://t.co/0sjThZ3AgH

[EmilyAnatole @AnatoleEmily]

Meanwhile, consumers’ admiration for creativity and the process behind what they create has undoubtedly grown over the past year. Hopefully, this leads to more love for the people who bring to life the fashion we see (and covet!) in entertainment.

[EmilyAnatole @AnatoleEmily]

While costume designers are key to creating the worlds we watch on-screen & setting trends that permeate culture, @VVFriedman made me realize they often don't get the widespread attention they deserve https://t.co/7g6yWgyeSQ

[EmilyAnatole @AnatoleEmily]

From Beth Harmon’s outfits in #TheQueensGambit to the dresses in #Bridgerton, the most influential fashion of the past year has been on-screen.