Andrea Patterson

Creative Designer for print, web, video and audio. Avid movie-goer, tv watcher and book lover. Not-so-crazy cat lady :)

[Andrea Patterson @AndiePatty]

@ToastyToes_Gue My work is looking to do a mini Toasty Toes-like sock collection drive. I'm wondering if you can help us figure out where/how/what to donate - or if we can start you off on your 2020 campaign a little early?

[Andrea Patterson @AndiePatty]

Really dig deep and talk to your users. Understand them and what they are motivated by, so you can be the voice for them. #Fluxible2018 #UXWriting @ennov8

[Andrea Patterson @AndiePatty]

Takeaways for good UX writing:
- Use conversational tone
- Cut + cut again
- Each word should drive the goal
- Listen to real talk from users
- Dig deeper
- Keep it jargon free
- Leverage past learnings
- Collaborate
- Find the story
- Highlight your value
#Fluxible2018
@ennov8

[Andrea Patterson @AndiePatty]

With UX writing, you can win your users over, but...if done carelessly you can lose them. #Fluxible2018
@ennov8

[Andrea Patterson @AndiePatty]

@andyvitale - I remember your last point #10 referring to design leadership - Don't be a dick...but can you share the slide that showed points 1-9? :) #Fluxible2018

[Andrea Patterson @AndiePatty]

When you can converge all of the things together that you are really passionate about, you can build something that people will be excited about. @Rodeo_Labs #fluxible2018

[Andrea Patterson @AndiePatty]

Design is problem solving. It was 15 years ago and it will be 15 years from now. #fluxible2018 @Rodeo_Labs

[Andrea Patterson @AndiePatty]

Vulnerability is an important part in empathy. Let's pull back the curtain and let people know how it's going for us.
How?
Give comparison tools. Allow audience to compare and consider.
Revisit your old recommendations and improve them.

#fluxible2018 @mbloomstein

[Andrea Patterson @AndiePatty]

Mid- to senior-level designers
- let your work do the talking for you
- speak the language of the business
- facilitate solutions and communicate them to other depts
- make upper management uncomfortable with new ideas

#fluxible2018 @andyvitale

[Andrea Patterson @AndiePatty]

From designer to leader: Let go!
So you've stopped designing day-to-day...it's hard but doesn't mean you aren't a designer. You can still provide business direction and guidance. And a clear idea of what looks good. #fluxible2018 @andyvitale

[Andrea Patterson @AndiePatty]

Consider how you can empower users to satisfy their curiousity. Provide them with ways to find answers themselves (e.g., tables of raw data, data slices, comparisons over time). #fluxible2018 @ixbuzz

[Andrea Patterson @AndiePatty]

Empowerment reflects and builds trust. It's not about producing more content but producing content that will make customers grow and will make them smarter. Empower others to do their good. #Fluxible2018 @mbloomstein

[Andrea Patterson @AndiePatty]

How we form our beliefs affects our reality more than what we believe.
Mindsets limit what we filter in.
So meet your customers where they are and help them grow in their beliefs. #Fluxible2018 @mbloomstein

[Andrea Patterson @AndiePatty]

How to improve collaboration between designers and developers?
Build documentation that speaks both languages. And build prototypes - make things with code that designers can see and play with. @rachelbeen #Fluxible2018

[Andrea Patterson @AndiePatty]

When you're launching a tool, make it fun. Don't go in needing to make it vital. If it's fun, people will want to use it, it will ultimately become vital. @rachelbeen #Fluxible2018

[Andrea Patterson @AndiePatty]

Little details matter and creating that system around brand identity is important. ~@rachelbeen #Fluxible2018

[Andrea Patterson @AndiePatty]

Awestruck by @liningy's talk at #Fluxible2018. Morphing matter...how to make everyday things found in nature smarter and more responsive. I will never look at pinecones the same way!

[Andrea Patterson @AndiePatty]

@steveschoger Awesome presentation on 15 practical tips for cheating at design @Fluxible! Will you have your slides available? I couldn't type the amazingness fast enough! :) #Fluxible2018

[Andrea Patterson @AndiePatty]

Be ruthlessly optimistic! Start each morning with a positive outlook and put things into perspective - everything is temporary - this too shall pass.
@uxKim #Fluxible2018

[Andrea Patterson @AndiePatty]

Invest in your own transformation: Be real. Be transparent and open with coworkers - let them know what things you are working on. @uxKim #Fluxible2018