Andre Crews

Gym Owner & Coach Redefining DadBod

[Ladder @joinladder]

We created the Ladder app in 2020, because we thought most (all?) fitness apps suck. Ask any serious strength trainer or gym-goer, and you’ll learn that legacy fitness apps just don’t cut it.

[Ladder @joinladder]

We’ve come a long way over the past 4 years, but we’re just getting started.

Welcome to the arena, Peloton.

https://t.co/n78FHZQDBG

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Check out our blog article for the full campaign and some BTS photos of the production. https://t.co/VbG80I2MX6

[Ladder @joinladder]

In the spirit of fun around Peloton’s announcement and what will surely be dismissed as coincidence, we’re releasing a campaign today called Ladder Versus, inspired by the legendary “Get a Mac” campaign of the early 2000s, a classic, and one of our favorites.

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But we'd be remiss if we didn't have a little fun along the way. 😏

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Though we are flattered that the Peloton team was really, really (really) inspired by all we’re doing for our members…

In fact, we found 15 Peloton product, engineering, and design folks in the Ladder app and A LOT of activity this past year—over 1,500 Ladder app sessions since Jan!

Here’s a peek into the Daily Ladder app opens by this group of Peloton “trailblazers”!

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But if you came here expecting us to complain about how Peloton literally copied our UI/UX screen-for-screen–we’re afraid you'll be disappointed.

“A new way to flex” huh? 🙃

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Namely, that it looks, feels, and functions an awful lot like Ladder.

Or as Reddit user Designer_Bee_4112 noted, “They literally ripped off ladder lol.”

[Ladder @joinladder]

Today, Peloton announced the release of their new strength training app, Peloton Strength+.

Over the past few months, we’ve been getting some curious feedback from users testing Peloton Strength+ in beta…

[Andre Crews @AndreCrews]

@joinladder 📱📱🤔💪🏾

[Ladder @joinladder]

Welcome to the arena, @onepeloton. We're flattered.

[Andre Crews @AndreCrews]

@joinladder @onepeloton Welcome to the party😁💪🏾

[Andre Crews @AndreCrews]

It’s November 1

You probably ate some candy last night

I did too & also had some beers

So let’s not wait til Monday to get back on track

Head down to your garage tonight to get in a workout after your kids go to sleep

And/Or

Wake up an hour early tomorrow to get after it

[Andre Crews @AndreCrews]

Wednesday Accountability✅

If you’re sore from Monday & Tuesday workouts, you’re killin it.

If you did 1 workout, but didn’t do legs yet, you know what I’m gonna say..

If you haven’t worked out yet, get to da choppa!

And if no one has told you this yet,

I’m proud of you

[Andre Crews @AndreCrews]

Let’s get CONSISTENT this week

SCHEDULE 3-5 workouts on your recurring work calendar & treat them like they’re part of your job

You wouldn’t skip a meeting w/your boss or client call because you’re tired or don’t feel like it

Your HEALTH is WEALTH

Act accordingly

Who’s in?

[Andre Crews @AndreCrews]

Thursday Accountability Check In✅

If you’ve worked out so far this week:

3x - you’re killin it

2x - you’re doing great

1x - Let’s get in another today!

0x - walk 15 min during your lunch break today. Set your alarm an hour early to train tomorrow.

You got this!

[Andre Crews @AndreCrews]

How to Fix Sore Legs & Knee Pain📌

▪️Don’t skip today’s workout

▪️ Get up every hour during work to move & drink water

▪️ Walk 10min before AND after lunch

▪️ Couch Stretch at home tonight for 30-60s

▪️lie down on a lacrosse ball on your quad Bend & extend 10x

[Andre Crews @AndreCrews]

How to CUT or BULK📌

1 pound = 3500 calories

CUT 1 lb/week:
Deficit 500 cals/day

BULK 1 lb/week
Eat an additional 500 cals/day

My Winning Macronutrient Ratios for Body Recomposition for both CUT & BULK

40% Protein | 35% Fat | 25% Carbs

All calories are NOT created equally

[Andre Crews @AndreCrews]

Monday Confessional

This weekend I had pizza, beer, Chinese food, & cookies

But today best believe I’m:

Drinking ALL the water

Lifting 45min in my garage

Walking 10K steps

Back on track with my macros

Stay disciplined during the week so you can indulge a bit on weekends

[Andre Crews @AndreCrews]

How Dads over 30/40 Build Superhero Physiques for summer w/no TRT

Start Monday October 21

By Memorial Day 2025 you’ll have done:

3 workouts/week = 90+ hours

4/wk = 120+

5/wk = 150+

Time + Consistency are the most effective tools in body recomposition & strength

Who’s in?