Andreas Viker

Creative Director, Director of Photography, Editor, Husband, Dog Dad, Arizona

[Andreas Viker @AndreasViker]

Palm trees always make me happy 🌴 They come in so many different shapes and sizes, each one with its own character. It’s like nature’s reminder that beauty doesn’t come in one form.

[Andreas Viker @AndreasViker]

Beautifull light on our walk this morning 🤌

[Andreas Viker @AndreasViker]

I heard this the other day: Photographers use the viewfinder, while content creators stick to the LCD screen. Does this hold true? What’s your take?

[Andreas Viker @AndreasViker]

Starting the day with a cup of coffee and a good book to spark inspiration before the workday begins. #MorningRoutine #Storytelling

[Billy Oppenheimer @bpoppenheimer]

In 1998, Citibank and The Travelers Insurance Company merged.

They hired legendary designer Paula Scher to create a new logo.

In their first meeting, on a napkin, Scher drew what became the iconic Citi logo.

As Scher got up to leave the room, someone from the Citi team asked,

How can it be that it’s done in a second?

“It’s done in a second and 34 years," Scher replied. “It’s done in a second [and] every experience and everything that’s in my head.”

Takeaway 1:

As Scher has become a master of her craft, she's experienced an interesting problem.

"A lot of clients like to buy process," she explains. "they think they're not getting their money's worth [if] you solve the problem too fast."

This is known as the "Labor Perception Bias."

It's an interesting phenomenon: we are generally impatient, yet, we are skeptical if, for instance, we're at a fancy restaurant and the food comes out only minutes after we ordered.

One of famous examples of the Labor Perception Bias is the parable of the engineer and the hammer:

A factory owner hired an engineer to fix a broken-down engine. The engineer inspected the engine for one minute, took out his hammer, hammered the engine once, and then started the engine with no problem.

The engineer charged the factory owner $5000. The factory owner was shocked, protested that the engineer had worked for only one minute, and asked for an itemized bill. The engineer sent the factory owner an itemized bill:

Hammering the engine: $5
Knowing where to hammer the engine: $4,995

Takeaway 2:

On my desk, there is a notecard that says, “All success is a lagging indicator.”

The line comes from one of my favorite Ryan Holiday articles. “When a day’s writing goes well,” he writes, “it’s a lagging indicator of hours and hours spent researching and thinking… Receiving a promotion is a lagging indicator of a lot of quality work. Delivering a keynote with confidence is a lagging indicator of a lot of preparation.”

Knowing where to hammer the engine is a lagging indicator of the years and years working with hammers and on engines.

And Paula Scher’s ability to create an iconic logo in a second is a lagging indicator of 34 years spent honing her craft.

- - -

“When you sit down to create something...what you create is a culmination of everything you’ve seen and done previous to that point.” — Tinker Hatfield

Follow @bpoppenheimer for more content like this!

[Jesse Koepke @jessekoepke]

You don’t need more editing techniques ❌

You need to learn emotion, character, story, rhythm, dynamics, pacing, and tone ✅

[CAME-TV @CameTV]

@andreasviker showing his recent Sony A7IV Rig with our CAME-TV Mini 99 V-Mount!

#cametv #vmount #sony #a7iv #sonya7iv #filmmaking #mini99 #camerarig #cinematography

[Andreas Viker @AndreasViker]

@engineers_feed I feel comfortable between 75-77 Fahrenheit below I’m shivering above I’m sweating 🤷‍♂️

[Andreas Viker @AndreasViker]

Video Production can get expensive. Here are a few free assets that you can use in your next project. https://t.co/0aLTIh3xfY

[Andreas Viker @AndreasViker]

@the2020chaos @mosseri I’d love to disable reels altogether. They totally destroyed the IG experience.

[Andreas Viker @AndreasViker]

@mosseri @instagram IG seems to get worse. So many ads, content from people I don’t know and don’t care about. I don’t see anything from people I actually follow and want to see content from. Reels still feel like they are in its infancy and haven’t matured at all and destroyed the IG experience.

[Andreas Viker @AndreasViker]

@9to5mac @joseadorno I pay a 100% fee to use the internet every month from COX. I wish I only had to pay 30%.

[Andreas Viker @AndreasViker]

@SirWrender I ditched all Adobe Products. Everything they have to offer seems outdated to me. I do use Frame which is now sadly owned by adobe. Once I find a better alternative I’ll switch that too. To me adobe is only good to open PDF’s.

[Andreas Viker @AndreasViker]

@9to5mac It’s because it’s still just a large iPhone with a shitty camera. They need to get pro apps like Final Cut working on their iPads. As long as it is not capable of running pro apps, iPads are not interesting to many pro users.

[Andreas Viker @AndreasViker]

@RubinReport @elonmusk Lol you got it twisted but that’s what the right usually does. No surprise there.

[Andreas Viker @AndreasViker]

@elonmusk Why does social media have to be political? Don’t understand the left right debate. Just make it universal and equal for everyone. The is also more then just left and right outside of the US.

[Andreas Viker @AndreasViker]

@YourAnonNews Musk already commented on this. He said:

"If WFP can describe on this Twitter thread exactly how $6B will solve world hunger, I will sell Tesla stock right now and do it."

"But it must be open source accounting, so the public sees precisely how the money is spent"

[Andreas Viker @AndreasViker]

@SnazzyQ I wonder the same. Everything else is so good but Apple Music is such huge a fail. Spotify has still the best music app imo

[Andreas Viker @AndreasViker]

@jimcramer Such a clown 🤡

[Andreas Viker @AndreasViker]

What’s a good place to sell used camera gear? I have nothing bad bad experiences with eBay so any suggestions are appreciated 🙏 #selling #cameragear #ebay