Andrew Molz

Husband. Dad. Ads. Silver Age Comic Collector. 🤫 Your favorite marketers favorite marketer!

[Andrew Molz @AndrewMolz]

7 TIPS ON GETTING STARTED TO BE A TIKTOK CREATOR THAT GETS PAID!

I am a creator on TikTok and I regularly get 4-5 figure brand partnership deals. I also run an agency that is heavily leaned on TikTok. We are TikTok Marketing Partners and badged agency (only 11 in N. America).

[Andrew Molz @AndrewMolz]

@jordanmenard 🫡

[Andrew Molz @AndrewMolz]

@frankyecom v5

[Andrew Molz @AndrewMolz]

Wow @evanspiegel. Walking a robotic pet only took 11 years and $3B. Incredible value for your shareholders delivered here!

The idea that you could bring these to market at $2,195 after Apple proved the market rejected it, is indicative of the poor culture inside of Snap.

This should've been ended long ago, you're not Bruce Wayne.

[Andrew Molz @AndrewMolz]

@AlphaSenseInc A lot of what this expert mentioned really isn’t right. For example, the creative refresh needed for Meta after their Andromeda update is a way higher frequency than Snapchat. Snaps main problem right now is product innovation.

[Andrew Molz @AndrewMolz]

@thelaunchdude & we want to…just for Elon. But just can’t.

[Andrew Molz @AndrewMolz]

Rarely on here and missed this 🤣 Sorry. I’m on IG & TT. Twitter is just doom scrolling and click bait - I just can’t get into it.

But here’s a self-congratulatory retweet lol. The co-sign from the dude himself 🙌

[Robert Hamm @thelaunchdude]

Growing a business too fast is a quick way to destroy it…

Corners cut, unhappy customers, sub par products, chargebacks, you name it… It’s a recipe for disaster.

Keeping up with growth has been one of the biggest challenges at @HatLaunch . Since starting in 2018, we’ve had to scale rapidly.. more machines.. more staff.. more space.. more inventory.. and more capital. But we have always pulled back when things have gotten too much to handle. I want to briefly walk through a few key moments and how we managed to keep delivering through it all.

Late 2020-2021:
Our first major surge hit after partnering with an ad agency (@AndrewMolz ) to run our Meta ads. We went from $50K a year to $50K a month almost overnight. I had one part-time employee and quickly realized we needed more space and machines. Within 3 months, we upgraded from a 900 sq ft space to 2,500 sq ft, even paying for both leases to not slow down growth. We scaled to four 6-head machines and up to 8 employees, eventually hitting north of $200K/month and finished 2021 at $2.4M in revenue.

2022:
Outgrew that space too and bought our first building which was 8,400 sq ft. I renovated it myself (my first construction project) and expanded our capacity. By the end of 2022, we hit $3.9M in revenue. This level of growth required constant coding, systemization, and automation across all areas of the business.

2023:
I knew once we moved into our new building it still would not be enough space, so I started searching for a bigger building. In December, we closed on a 64,000 sq ft facility. I decided to spearhead the entire construction project myself so I could ensure as expedited a timeline as possible. While under construction, we launched a midnight shift to keep up with demand and ran 24/7 operations. We finished the year at $7.9M.

2024:
Flat growth due to space limitations. We ended the year at $8.4M while construction dragged on. We still stayed committed to doing everything we could in-house to maintain quality and customer experience.

2025:
We finally moved into our new facility. For the first time, we have room to grow into, not immediately out of a building. We are in the next growth cycle… which is scary, exciting, stressful and extremely rewarding all at the same time. We’re relentlessly building custom software to improve operations and scaling out our production footprint.

The biggest pain of growth?
Delays. Missing our 10–14 day turnaround eats me alive and is honestly the thing that keeps me up at night. My goal for 2025 is 5–7 business days… and we’re working hard to make that happen with more software and innovation.

At our core, we live by three words: Delegate. Automate. Innovate.
Delegate what you shouldn’t be doing. Automate what slows you down. Innovate what isn’t good enough.

We’re in this for the long haul.. relentlessly, passionately, and wholly committed to our customers. Without them, none of this would’ve been possible. I’ll never take that for granted.

[Andrew Molz @AndrewMolz]

@cmwalker @danyay I’m so rarely on here - but thanks man! 🫡 @danyay happy to provide a soundboard for your friend.

[Andrew Molz @AndrewMolz]

The psychological pricing framework behind premium brands.

A detailed analysis of how leading companies architect their pricing to command higher margins and drive demand. Looking at real examples from Apple, Tesla, and Masterclass to understand the strategy and psychology that shapes premium positioning.

For CMOs and brand leaders who want to understand advanced pricing architecture.

[Andrew Molz @AndrewMolz]

I still see TikTok as a blue ocean.

Between the new product releases & improvements of existing products, it’s still difficult enough for brands, that the moat that will protect your piece of the pie, is most brands lack of understanding & their clunkiness w/ getting creative.

[Andrew Molz @AndrewMolz]

7 TIPS ON GETTING STARTED TO BE A TIKTOK CREATOR THAT GETS PAID!

I am a creator on TikTok and I regularly get 4-5 figure brand partnership deals. I also run an agency that is heavily leaned on TikTok. We are TikTok Marketing Partners and badged agency (only 11 in N. America).

[Andrew Molz @AndrewMolz]

7/7 As time moves on, we're seeing a bigger and bigger shift AWAY from big celeb endorsement deals and over to creators that just get it and can do great videos pitching products. This really isn’t anything new, I’m just reiterating. There’s a lot of money to be made on TikTok!

[Houston Astros @astros]

WE OWN THE WEST.

The 2024 American League West Champions

[The Redheaded libertarian @TRHLofficial]

It took Libertarian President Javier Milei nine and a half weeks to balance the budget and create a surplus.

NINE. AND A HALF. WEEKS.

[Justin Brooke ❤️‍🔥 @IMJustinBrooke]

It’s easy to SAY you’ll build a 10 million subscriber newsletter…

But how will I actually do it?

Here’s my plan…

My first step with ANY big honkin goal like this is to break it down into smaller goals.

Big goals are achieved by hitting a sequence of smaller goals.

That being said, I first looked at what it would look like to try and hit this in 1yr.

But first…

Are there even 10mil people in my market?

I looked up the stats and GEM report confirms over 10mil entrepreneurs and GoDaddy has 20mil customers so yes the market is big enough and growing at 18% per year.

Moving on…

10mil / 365 = 28,000 leads a day

Ummm…

Yea…

Probably not going to happen, but my wife reminds me “All things through Christ are possible.”

But let’s just keep going, next I said what about 5,000 leads a day?

That works out to about 1.8mil leads per year.

Now, I know 5,000 leads per day is still well over the crazy line for most, but I’ve already done 10,000 leads a day before in my career.

You can watch a video how at 10000 leads a day .com

And I have faith 😉

Just one problem…

When I did 10,000 leads a day that was all paid traffic (Google ads) and cost $1.50 per lead.

If you are mathin’ that’s $15k per day 🥸🤯

I don’t have $15,000/day to spend like I did when I was helping out a friend on his funnel.

So then HOW??

I believe we are in a window of opportunity right now where SEO is far easier than it should be.

Before I was the Google ads guy, I was an SEO guy. You can dig up old copies of my book “SEO Lies.”

I had well over 100 first page rankings and clients doing great as well.

Right now with the way “Topical Authority” works and the power of AI to reach topical authority far quicker than a human could, this creates a massive opportunity.

That and I also created a tool @ghostrytapp that uses AI agents to do all the writing for me and publish on autopilot.

I’ll first attack lots of low competition keywords and then work my way up to something like “make money online” or “side hustle” or both.

In the meantime I have a business model that looks profitable on paper.

Free newsletter + $99/yr premium version.

I’ve run these before and I have a page layout that has converted at 17% for me in the past.

Meaning I should be able to earn $17 (17% of $99) per subscriber and I know that I can get subscribers for under $5.

While, SEO efforts are underway I’ll be plugging away at that funnel to get it optimized and converting.

Even if the page converts half as good that will still be $8 earned per lead with sub $5 cost per lead.

And there are additional monetization methods planned, but I gotta keep the funnel hackers on their toes a little, so I won’t divulge that (yet).

That’s the plan.

Leverage the window of SEO opportunity AI has created for the short term.

Deploy the funnel, test it, optimize it, once profitable ramp up the ad spend.

Goal is 5,000 leads a day.

But first I’ll need to get to 100 leads per day along the way.

So stay tuned, make sure you are following, and if you want me to share my 17% landing page comment “share” below.

If I get enough interest, I’ll share that in my very next post here.

✌️❤️