Chris M. Walker

CEO of @legiitcom - Think Big isn't motivation. It's a decision you make. Make it; or stay small.

[Chris M. Walker @cmwalker]

I'm Chris M. Walker.
Here's What You Need to Know.

Let me tell you straight: I build successful businesses and help others do the same.

I grew up in North Myrtle Beach, South Carolina.

Started with nothing.

Worked at McDonald's.

Learned what it took to get ahead.

Now I run multiple 7-8 figure businesses:

Superstar SEO - My agency that got it all started

Legiit @legiitcom - B2B growth engine connecting businesses with the tools and talent they need
Legiit isn't just another marketplace.

It's a complete growth engine combining Ai, data, and expert freelancers to help any business scale.

What makes us different?

We focus on results, not hype.

Our platform gives you control without the agency price tag.

Our support team answers in under 90 seconds.

Our freelancers are top-notch.

Our systems work because they're built on real data.

I also founded Think Big Learning - teaching kids and people in tough spots how to use business to take control of their lives.

My mission is simple: Help every business on Earth grow on their own terms.

If you want to know more, ask away.

If you want to join Legiit, just click the link in the comments.

If you want to stay updated, follow me now.

No fancy promises.

Just stuff that works.

That's it.

[Chris M. Walker @cmwalker]

@Charles_SEO Congrats!

[Chris M. Walker @cmwalker]

James Cameron sat on Avatar for over a decade because he said the technology wasn’t ready. The average business owner sits on his idea for a decade because he’s scared, and calls it planning.

One of those was waiting. The other was hiding.

Think Big Minute #46

You’re not planning. You’re scared. Scared it won’t work. Scared someone will see it fail and think less of you. Scared you’ll find out you’re not as good at this as you needed to believe you were.

But “I’m scared” is a hard thing to say. So the brain hands you nicer words.

“I’m not ready yet.”

“I’m still doing research.”

“The timing isn’t right.”

“I need to nail down the plan first.”

Every one of those is just fear with a better word in front of it. They sound responsible. They sound like good business. They’re the same thing every time. You’re afraid, and you’ve found a respectable way to not start.

The people who built things learned to see through their own excuses.

Jeff Bezos has talked about a regret minimization framework. He knew he’d regret not trying far more than failing. He started before he could possibly know it would work. He started anyway.

Sara Blakely started Spanx with no business plan, no industry experience, and $5,000. She has said if she’d researched the industry properly, she’d have found all the reasons it couldn’t be done and never started.

Reid Hoffman, who founded LinkedIn, said if you’re not embarrassed by the first version of your product, you launched too late. The point is to ship before it’s ready, on purpose.

Richard Branson built Virgin on “screw it, let’s do it.” A bias toward starting over a bias toward planning. The starting was the strategy.

None of them had it figured out before they began. They began, and figured it out in motion. The plan didn’t make the business safe. Starting was the only thing that ever made it real.

An unstarted business is safe. As long as it’s still a plan, it’s perfect. It could be huge. Nobody can judge it. You can’t fail at it.

The second you start, it becomes real and flawed and judgeable. The first version is rough. The first customers are hard to get. You have to look at the distance between the business in your head and the messy thing you actually built, and that distance is brutal.

So you don’t start. Not because you can’t. Because not starting protects the fantasy, and starting puts it at risk.

The plan isn’t a roadmap to the business. It’s a guard standing in front of your ego.

I don’t do this one. If anything I do the opposite.

I start too fast. I’ll launch the thing before it’s close to ready, fix it in public, and eat the rough early version rather than sit on it. That’s its own problem and it’s cost me plenty. Things I should have thought through for one more day, I shipped in an hour.

But I’ve watched this fear up close for years, in people I’ve worked with, hired, and advised. Smart people, capable people, sitting on a good idea for years, calling it planning the whole time. The plan keeps getting more detailed and the thing never gets born. I’ve seen it kill more good businesses than any bad launch ever did.

The bad launch at least teaches you something. The endless plan teaches you nothing, because nothing ever happens.

Fear feels like a flaw. Admitting you’re scared to start feels like admitting you’re weak, so nobody wants to say it, even to themselves.

But “I’m still planning” feels like a virtue. It sounds diligent. Thorough. Smart. It’s the one version of stalling that earns you respect instead of shame.

So the brain picks the flattering lie every time. It would rather call you careful than admit you’re afraid. And careful can stall you for years, because it never feels like the thing that’s stopping you.

Stop calling it planning.

Call it what it is, then start it badly.

Think Big

[Chris M. Walker @cmwalker]

@CyrusShepard Does it have to be a yes or no question?

[Chris M. Walker @cmwalker]

Prompt 6:
This prompt does a deep analysis of my YouTube page to ensure everything is optimized.
Perform a comprehensive audit of my YouTube channel using the channel link and videos I provide. Evaluate branding coherence, market positioning, niche clarity, channel name, banner design, about section copy, playlist architecture, publishing consistency, and overall value proposition. Then assess individual videos across title effectiveness, thumbnail performance, hook strength, retention structure, pacing execution, video duration, CTR indicators, and alignment with viewer search intent. Pinpoint specific friction points that are suppressing click-through rates or degrading watch time. Benchmark my channel against leading competitors in the niche to expose strategic gaps and untapped opportunities. Finally, deliver a tiered optimization roadmap — what to fix immediately, what to A/B test next, and what to double down on for scale — specifically calibrated for a faceless channel engineered for sustainable growth and compounding viewership.

[Chris M. Walker @cmwalker]

CREATORS ARE NOW BUILDING CHANNELS WITH NOTHING BUT THESE 6 CLAUDE PROMPTS
👇

[Chris M. Walker @cmwalker]

Prompt 5:
This prompt does a deep analysis of competitors in your niche.
Conduct a systematic audit of the top-performing competitors in this niche — channels and videos consistently generating outsized viewership. Evaluate what each competitor is executing differently across content strategy, brand positioning, video formats, publishing cadence, duration, pacing structure, hook mechanics, title copywriting, thumbnail design, and audience targeting. Distinguish between cross-channel patterns that signal proven market-wide tactics versus proprietary approaches unique to individual creators. Surface strategic gaps, exploitable weaknesses, and overlooked opportunities within their current approach. Then distill the analysis into actionable competitive intelligence: what to replicate, what to deliberately avoid, and how to position a new faceless channel to carve differentiated visibility while still capitalizing on validated audience demand.

[Chris M. Walker @cmwalker]

@Mikhailbgood @kornbuilds Good lord people on this app are awful.

[Chris M. Walker @cmwalker]

Heres How Writing A Good Post Works…

… don’t do that. 👆🏻

Think Big Minute #46

Today’s post is going to be more tactical.

I’ve been launching some new YouTube channels recently.

I’m getting the scripts ready and after the initial script is written I go through it…

…and they were terrible.

And here’s the one thing they had in common that made them terrible.

Lines like that 👆🏻

It’s a common thing in posts and scripts where they try to do a dramatic setup of telling you what they’re going by to say before they actually say it.

And it’s useless, cliche, and ruins the flow of your content.

And once you notice it you’ll start noticing it everywhere and be super annoyed by it.

So the lesson here is twofold.

#1 Stop doing it. It benefits no one and make all of our content look the same.

#2 Attention to detail.

I’ve been spending 1-2 hours PER SCRIPT revising it after it is fully written… and these are like 10 minute videos.

It sounds counterintuitive but it’s time very well spent.

Care this much about your product.

Obsess over tiny details because a bunch of tiny details stacked together is a much better product.

That’s what I’ve got for you today… let me know if you start noticing this now and most of all…

…Think Big.

[Chris M. Walker @cmwalker]

7. Pre-Mortem Analysis
Prompt: "I'm about to start a project and I want you to run a Pre-Mortem Analysis on it, based on psychologist Gary Klein's method.
Here's how it works: Imagine it's 6 months from now and this project has failed completely. It's dead. Now work backwards and tell me every plausible reason why it failed.
Be specific. Don't give me generic risks like 'poor execution.' Give me scenario-level detail: what went wrong, when, and why I didn't see it coming.
Then for each failure scenario, give me one preventive action I can take right now before I start.
My project: [DESCRIBE YOUR UPCOMING PROJECT OR LAUNCH]"

[Chris M. Walker @cmwalker]

6. Opportunity Cost Analysis
Prompt: "I want you to help me evaluate a commitment using Opportunity Cost Analysis.
Every time I say yes to something, I'm saying no to everything else I could do with that time, money, or energy. I need you to make those invisible tradeoffs visible.
For the commitment I describe, help me answer:
→ What specifically am I giving up by doing this?
→ What is the highest-value alternative use of the same resources?
→ If I could only pick one, which option builds more long-term value?
Don't let me treat this as a yes/no decision. Frame it as a 'this versus that' decision.
What I'm considering committing to: [DESCRIBE THE OPPORTUNITY OR COMMITMENT]"

[Chris M. Walker @cmwalker]

Nobody has ever paid to refer a friend to In-N-Out. The average business owner spends every dollar he has chasing referrals that never come.

Guess which one people actually talk about.

Think Big Minute #45

You think you have a marketing problem.

You don’t. You have a memorability problem.

A referral is what happens when someone remembers you at the exact moment a friend has the problem you solve. No memory, no referral. And most businesses are completely forgettable.

Not bad. Forgettable. Which is worse.

In-N-Out has barely advertised in 75 years and people drive across state lines for it. The thing is unforgettable on purpose. The menu never changes. The fries get cut in the store. People tell other people without being asked, because there’s something specific to tell.

Liquid Death sells water. Water. They built a near billion dollar brand by being the one canned water you’d actually mention to a friend, because everything about it is built to be repeated.

Patagonia ran an ad that said “Don’t Buy This Jacket.” People still talk about it years later. The opposite of forgettable.

Costco keeps around 90% of its members every year and barely runs traditional ads. The $1.50 hot dog has been the same price since 1985. That’s not a snack. It’s a story people repeat for them.

Zappos used to upgrade customers to overnight shipping for free without telling them. People wrote about it. The surprise was the marketing.

None of these companies are louder than their competitors.

They’re more memorable than their competitors.

Here’s what’s actually going on.

A referral isn’t generated by marketing. It’s generated by memory. And memory is generated by being specific enough to describe in one sentence.

Quick. Describe your business to a stranger in one sentence that they could repeat to someone else tonight.

If you can’t, your customers can’t either.

That’s the whole problem. You think the work is getting in front of more people. The work is being worth repeating to the people you already reached. A forgettable business in front of a million people gets the same number of referrals as a forgettable business in front of a hundred.

Zero.

I had this exact problem for years and called it the wrong name.

I used to think Legiit’s growth problem was a reach problem. More traffic. More ads. More eyeballs. I poured time and money into the top of the funnel.

The actual issue was that nothing about the early version gave anyone a clean sentence to pass along. It worked. It was useful. It was also describe-able only in a paragraph, and nobody repeats a paragraph.

The growth that stuck came later, when there was something specific enough to say in one line. The reach was never the bottleneck. The sentence was.

Here’s why business owners get this wrong specifically.

Marketing is something you can buy. You can write a check for ads, for an agency, for a funnel, and feel like you did something. There’s an invoice. There’s activity. It feels like work.

Memorability can’t be bought. It has to be built into the product, the price, the experience, the one weird specific thing you do that nobody else does. That’s slower, harder, and there’s no one to pay to do it for you.

So owners reach for the thing they can buy and ignore the thing they have to build. They spend on reach because reach has a price tag, and stay forgettable because memorable has no invoice.

Stop buying more attention.

Start being worth repeating.

Think Big