Andrew Anderson

Father 🖤🖤 Building fan growth systems in sports | @houstonrockets @houcomets

[Andrew Anderson @AndrewStrategic]

🐐🐐

[Houston Rockets @HoustonRockets]

One giant leap for new threads.

[Houston Rockets @HoustonRockets]

Ketchup and mustard are back on the menu! 🔴🟡

Reservations open June 4.

[Andrew Anderson @AndrewStrategic]

So much work to do this offseason 🤓

[Andrew Anderson @AndrewStrategic]

This is where sports marketing has to keep evolving.

It is not enough to know what performed. Teams need to forecast where the next dollar should go across tickets, retail, brand, partnerships, and fan engagement.

Better budget decisions start with better measurement.

[Google Ads @GoogleAds]

From #GML2026: Accurate cross-channel budget forecasting with Meridian in GA360.

Bring together your marketing mix model (MMM), multi-touch attribution (MTA), and Lift data in Google Analytics.

[Andrew Anderson @AndrewStrategic]

Sports marketers, pay attention.

A lot of our impact happens after the click: season ticket interest, premium leads, suite conversations, and long-term fan value.

If we can connect demand creation to future revenue, the story gets a lot stronger.

[Google Ads @GoogleAds]

Announcing: Qualified future conversions

A new always on metric to prove the impact of demand creation campaigns. #GML2026

[Andrew Anderson @AndrewStrategic]

AI Max for Shopping has real sports retail implications. Teams that win will treat merch like a discovery engine, built on clean feeds, strong offers, player moments, fan intent, and culture.

[Google Ads @GoogleAds]

Shopping ads… but with a major Gemini glow up. ✨

🛍️ AI Max for Shopping campaigns has arrived!

Turn on with one click to show up within AI-driven conversations. #GML2026

[Andrew Anderson @AndrewStrategic]

This is where AI-powered search gets interesting for sports.

If teams can surface the right ticket, merch, or event offer at the exact moment of intent, the advantage becomes more than media buying.

It becomes offer strategy.

[Google Ads @GoogleAds]

Straight from #GML2026: we’re bringing Direct Offers into AI Mode.

Reduce checkout friction and boost conversions with flexible promotions– right at the exact moment your customers ready to buy.

Be part of the conversation.

[Andrew Anderson @AndrewStrategic]

😂😂😂😂

[Andrew Anderson @AndrewStrategic]

@19keys_ Feels like social media shifted from a “who you know” platform to a “what keeps your attention” platform. A lot of feeds now are ads, suggested content, and people you never followed. That’s why real communities and offline experiences are becoming even more valuable.

[Andrew Anderson @AndrewStrategic]

@Thechat101 At some point, everybody can’t have an opinion 🤦🏿‍♂️

[Andrew Anderson @AndrewStrategic]

@Tuff__Crowd True. But who gets the chance to become elite?

The barrier to entry keeps a lot of talent out.

[Houston Rockets @HoustonRockets]

the stage is set 🎬

🎟️: https://t.co/O5LK0rFkvz

[Andrew Anderson @AndrewStrategic]

More attention → more fans → more lifetime value.

If you’re only focusing on current revenue, you’re missing the bigger play.

[Sportico @Sportico]

👀 The @WNBA now has the HIGHEST value-to-revenue multiplier of ANY major sports league.

At 13.6, the W surpasses the @NBA for the first time in the history of the league. Business is booming 💣

[Andrew Anderson @AndrewStrategic]

Beyond impacting families, this is negatively impacting the future of the game.

[More Perfect Union @MorePerfectUS]

NEW: Youth sports is now costing parents as much as $25,000 a year.

Private equity and corporations are turning a childhood pastime into something only the wealthy can afford.

Youth sports has become a $40 billion industry, and the steep costs are crushing American families.

[Houston Rockets @HoustonRockets]

Not. Done. Yet.

#AllFire

[Andrew Anderson @AndrewStrategic]

Late nights preparing for Playoff tickets going on sale… priceless 🫠

[Houston Rockets @HoustonRockets]

Rockets 🆚 Lakers

Saturday, April 18
7:30 pm CST on ABC

Y'all ready for Game 1?

[Toyota Center @ToyotaCenter]

🔥TOYOTA CENTER REIMAGINED🔥

BIG changes are coming 👀 Check out the renderings and more: https://t.co/mNSlax52JB

[Houston Rockets @HoustonRockets]

7️⃣ STRAIGHT

#AllFire