Andrew Feldman

Straddling the intersection of e-commerce and marketing since 2000.

[Andrew Feldman @AndrewFeldman1]

@digitallynativ And the subgenre of ads from agencies saying they can help you create the next viral smash. I get ads from Raindrop in my feed all the time.

[Andrew Feldman @AndrewFeldman1]

@juokaz Slightly more favorable credit card processing fees is a good guess.

[Andrew Feldman @AndrewFeldman1]

@Lucas_Shaw Overall Disney earnings up better than expected at +50% and Disney+ subs growing with big price increase ahead to improve profits.

[Andrew Feldman @AndrewFeldman1]

@ShiraOvide Spot on, and also would not be surprised if we someday learn that Meta worked with a PR firm to place stories like this.

[Andrew Feldman @AndrewFeldman1]

@rmchuge @moizali Branded keywords tend to have very high ROAS b/c the shopper is already aware of your brand and is much more likely to convert.
Also generally lower CPCs than generic terms (though not always).
So agencies shout about their high ROAS but obscure the breakdown by target.

[Andrew Feldman @AndrewFeldman1]

@moizali The opportunity is using brand terms to drive incremental sales by featuring new items, mid-tier performers, differentiated promos, etc. Then it starts to feel less like a tax & more like a value add.

V. important to pre-align w/agency on KPI targets for each bidding strategy.

[Andrew Feldman @AndrewFeldman1]

@ShiraOvide Agreed - they’re spending a lot on promos to drive repeat purchase, but they do have a booming ad business which must be offsetting that.

[Andrew Feldman @AndrewFeldman1]

@DylanByers CNN+ seems to have money to spare based on your Maddow scoop. That’s a plausible destination.

[Andrew Feldman @AndrewFeldman1]

@DelRey Spitballing, but Amazon’s Choice is believed to be based on conversions against that search term, along with signals like reviews (qty and star rating) and return rate. They likely use a recency bias for those, and they’ve said they use early reviews to refine products.

[Andrew Feldman @AndrewFeldman1]

@CaseyNewton, this is, obviously, the blockbuster product announcement planned for Connect.

[Andrew Feldman @AndrewFeldman1]

Facebook is testing threaded posts. I saw a “Add a post to continue this thought” prompt on my profile page underneath each post. The next screen says “Your new post will be added to your previous one
after you share.” a la Twitter threads.

[Andrew Feldman @AndrewFeldman1]

@ShiraOvide Strong guess: big surge in new online merchants advertising through FB/IG and selling goods drop-shipped from overseas. Items take forever to deliver, so people just dispute the charge when it hasn’t arrived X days later.

[Andrew Feldman @AndrewFeldman1]

@ShiraOvide Agree, and the relentless focus on Prime Day's benefit to small businesses seems intended to deflect focus on how Amazon itself benefitted.

From talking to peers, results were all over the place. Some doubled YOY, some were flat, some pulled back or sat out.

[Andrew Feldman @AndrewFeldman1]

@AllanJPorter @2PMinc Newbie question: is this just your daily cost of media divided by number of new customers?

[Andrew Feldman @AndrewFeldman1]

@ShiraOvide From Alexa with Love
Octopantry
The World Is Not Enough (no change to that title needed)

[Andrew Feldman @AndrewFeldman1]

Woke up this morning and excitedly downloaded @BradStone’s new book about Amazon like it was an overnight Taylor Swift album drop. Can’t wait to dive in!

[Andrew Feldman @AndrewFeldman1]

@ShiraOvide Alcohol delivery has some unique legal challenges that Drizly has seemingly already worked through.

[Andrew Feldman @AndrewFeldman1]

@AmazonChron @tcarmody Tim, glad to have your keen insight back. Looking forward to fresh Chrons. Sorry to read about everything you’ve been through this past year.

[Andrew Feldman @AndrewFeldman1]

@MGTalksRetail I’ve been offered as much as $3 for orders with multiple items (presumably in different DCs not nearby) for deliveries up to 10 days later. Guessing that the conversion rate on the incentive is low enough to not fully negate the cost savings.

[Andrew Feldman @AndrewFeldman1]

@retailgeek @DelRey Remember Walmart's response to Amazon's similar challenge 18 months ago:
https://t.co/CWKYl98tiD

[Dan Bartlett @danbartlett6]

Hey retail competitors out there (you know who you are 😉) how about paying your taxes?

https://t.co/Rmh3VZOHsG

@JeffBezos