Andy Lowdon

Strategy Director @43clicksnorth Building the brands customers buy from. Award winning campaigns allowing brands to outperform the category.

[Andy Lowdon @Andrewlowdon]

First time visiting @brightonseo and speaking at @heroconf.

Had a blast talking about using your data to identify where growth can come from.

Will take being stopped in the street afterwards and complimented on my talk as a sign it went down well 🙌

[Andy Lowdon @Andrewlowdon]

Most brands don’t struggle with ROAS.
They struggle with what it makes them do.
It rewards demand capture, so that’s what gets optimised. Looks efficient, but nothing expands. Just a tighter grip on the same pool.

[Andy Lowdon @Andrewlowdon]

@thedennis OFFER

[Andy Lowdon @Andrewlowdon]

@oliverwhudson persona

[Olly Hudson @oliverwhudson]

We mapped the full persona-led creative system we run for 8 and 9-figure DTC brands. It's yours.

Persona-led creative strategy has been the single biggest topic of conversation in our world over the last 6 months - across our client work, our podcast, our Meta partnership, and the broader DTC community we're part of.

The problem is that the conversation has been scattered.

A framework here, a podcast episode there, a case study buried in a guide. Brands were getting pieces of the picture but not the full system.

So we built this.

Everything on this board reflects what we are actively doing right now for the 8 and 9-figure DTC brands we work with - from the AI research stack we use to build personas, to the brief structure, to the testing tiers and optimisation rules we run in accounts every day.

It's informed by our own data, our official Meta partnership research, and the conversations we've had with people like Maxime - Meta's Creative Strategist for Disruptor brands - who gave us a rare look at how Andromeda actually works from the inside.

A single, chronological walk-through of the full persona-led engine - so you can see not just what to do, but why each step feeds the next.

Want it?
Retweet this post
Comment "persona" and I'll send it over

[Andy Lowdon @Andrewlowdon]

@blvckledge swipe

[Andy Lowdon @Andrewlowdon]

@Bogzabs96 GEM

[Andy Lowdon @Andrewlowdon]

@georgesttock Object

[Andy Lowdon @Andrewlowdon]

@daffyduckinson objects

[Daffy @daffyduckinson]

$40k–$110k/month pages are being built with ai animated objects like these

they look like entertainment, but they’re actually education funnels in disguise

short playful scenes about food, drinks, habits, and daily mistakes
quietly teach one idea per video

ai writes the storyline
cloudbot generates the characters and scenes
and the page posts every day without stopping

no face
no voice
no creator identity

just familiar objects explaining health, cravings, energy, and routines

attention first
trust second
offer later

this format is going to replace a huge chunk of faceless health pages

rt + comment “objects” and i’ll dm the setup
(follow for dm)

[Andy Lowdon @Andrewlowdon]

@eCom_Amin QUIZ

[Andy Lowdon @Andrewlowdon]

@1ajaay CATCH

[Ajay @1ajaay]

Hero landing pages are one of the most effective ways of taking cold meta traffic, educating them and converting them on that very same page.

But for people to keep scrolling, you need an EXCELLENT hero section.

I've put together a figma swipe file of 40 EDITABLE, attention-capturing, high converting hero sections 🌟

You can copy, paste and edit them to use for your brand ✂️

If you want me to DM you the file, then follow me, retweet & reply 'CATCH' 📥

[Andy Lowdon @Andrewlowdon]

@nicktheriot_ GUIDE

[Andy Lowdon @Andrewlowdon]

@ecomgeorge21 STORE

[Andy Lowdon @Andrewlowdon]

@reachvaldo How

[Andy Lowdon @Andrewlowdon]

@oliverkenyon theme

[Andy Lowdon @Andrewlowdon]

@blvckledge bfcm

[Andy Lowdon @Andrewlowdon]

@Camicees BRIEFS

[Andy Lowdon @Andrewlowdon]

@andrewfoxwell Test