Andy Chu

Founder of @Aurenapp.
free ai sauce @AndyShipsAi
8 fig lt ecom sales, 996 no life

[Andy Chu @AndyChuHQ]

Can AI 3x an Amazon brand’s revenue in 90 days using only PPC?

We’re going to find out publicly using @aurenapp

We already grew this same brand by 89% in 60 days. proof below

Now we’re attempting something much harder:

Grow the brand’s total Amazon monthly revenue from $20,000 to $60,000 within 90 days.

There will be no Meta ads, Google ads, influencers, email campaigns, retail sales, or social media promotion for the product.

The only active growth channel will be Amazon PPC.

We’ll be using @aurenapp , our internal PPC system. It currently operates using 25 PPC decision rules and learns from its changes to continuously improve itself.

For the next 90 days, I’ll publicly document:

- daily revenue
- ad spend
- ACoS and TACoS
- Every meaningful PPC change
- Why each change was made
- What worked
- What failed
- What we’re testing next
- Profit

We will also disclose every price change, coupon, listing update, stockout, rating change, and other factor that could affect sales.

No hiding the bad days.

Success means the final 30 days generate at least 3X the revenue of the 30-day baseline while remaining profitable.

Day 0(8/5):

Revenue: $1,176.85
Average daily revenue(30d): $664.55
Ad spend: $149.13
ACoS: 40.02%
TACoS: 12.68%
Profit: $337.21

Tomorrow, I’ll share the full account audit and the first major leak Auren found.

Day 0/90 of the #90DayPPC3XChallenge

#AmazonPPC #AmazonAds #Amazonadvertising

[Andy Chu @AndyChuHQ]

day 31 of trying to 3x an amazon brand's revenue in 90 days on ppc alone using Auren Ai.

Day 31/90 of #90DayPPC3XChallenge:

Day 31 Revenue: $1,964.04
Yesterday: $1,415.32
prime day rev: $1,095.92
Average daily revenue(30d): $984.33 (rolling 30d, books 2026-08-06..09-04)
Ad spend: $190.81
ACoS: 19.5%
TACoS: 9.72%
Profit: $712.67
Month to date revenue: $6,638.86 (avg $1,327.77 per day, Sep 1-5; 09-01..09-04 books + Sellerboard 09-05, books not in yet)
July revenue: $20,341.60 (avg $656.18 per day)

highest sales day of the challenge: $1,964.04. prior peak was day 21 at $1,515.09.

sales $1,964.04. up from yesterday's $1,415.32, almost 3x july's $656/day (+$1,308). $107 to the $2,071 3x daily.

spend $190.81 (was $194.74). ad sales $977.44 (was $972.42). acos 19.5% (was 20.0%). tacos 9.72% (was 13.76%).

day 29 we added 3 campaigns / 3 ad groups / 3 product ads / 44 keywords and trimmed with 6 product-target bids, 4 keyword bids, 6 campaign updates, 3 negatives, and 2 keyword pauses. friday and saturday we left them alone so we could see what they did. nothing new goes live until the next packet is approved.

profit $712.67. no refunds. five days into september and we're at $1,328/day vs july's $656/day. almost 3x the july baseline, still profitable.

#90DayPPC3XChallenge #amazonppc #AmazonAds #AmazonAdvertising

[Andy Chu @AndyChuHQ]

day 30 of trying to 3x an amazon brand's revenue in 90 days on ppc alone using Auren Ai.

Day 30/90 of #90DayPPC3XChallenge:

Day 30 Revenue: $1,415.32
Yesterday: $1,255.38
prime day rev: $1,095.92
Average daily revenue(30d): $968.79 (rolling 30d, books 2026-08-05..09-03)
Ad spend: $194.74
ACoS: 20.0%
TACoS: 13.76%
Profit: $387.85
Month to date revenue: $4,674.82 (avg $1,168.71 per day, Sep 1-4; 09-01..09-03 books + Sellerboard 09-04, books not in yet)
July revenue: $20,341.60 (avg $656.18 per day)

sales $1,415.32. up from yesterday's $1,255.38, over 2x july's $656/day (+$759). $656 to the $2,071 3x daily.

spend $194.74 (was $194.03). ad sales $972.42 (was $758.65). acos 20.0% (was 25.6%). tacos 13.76% (was 15.46%).

yesterday we added 3 campaigns / 3 ad groups / 3 product ads / 44 keywords and trimmed with 6 product-target bids, 4 keyword bids, 6 campaign updates, 3 negatives, and 2 keyword pauses. today we left them alone so we could see what they did. nothing new goes live until the next packet is approved.

profit $387.85 after 2 refunds. four days into september and we're at $1,169/day vs july's $656/day. over 2x the july baseline, still profitable.

#90DayPPC3XChallenge #amazonppc #AmazonAds #AmazonAdvertising

[Andy Chu @AndyChuHQ]

day 29 of trying to 3x an amazon brand's revenue in 90 days on ppc alone using Auren Ai.

Day 29/90 of #90DayPPC3XChallenge:

Day 29 Revenue: $1,255.38
Yesterday: $1,065.55
prime day rev: $1,095.92
Average daily revenue(30d): $971.78 (rolling 30d, books 2026-08-04..09-02)
Ad spend: $194.03
ACoS: 25.6%
TACoS: 15.46%
Profit: $222.96
Month to date revenue: $3,259.50 (avg $1,086.50 per day, Sep 1-3; 09-01..09-02 books + Sellerboard 09-03, books not in yet)
July revenue: $20,341.60 (avg $656.18 per day)

sales $1,255.38. up from yesterday's $1,065.55, almost 2x july's $656/day (+$599). $816 to the $2,071 3x daily.

spend $194.03 (was $176.29). ad sales $758.65 (was $483.79). acos 25.6% (was 36.4%). tacos 15.46% (was 16.54%).

yesterday we opened 10 campaigns / 15 ad groups / 15 product ads / 153 keywords / 24 product-target bids. today we added 3 more campaigns, 3 ad groups, 3 product ads, 44 keywords, then trimmed with 6 product-target bids, 4 keyword bids, 6 campaign updates, 3 negatives, and 2 keyword pauses.

profit $222.96 after 4 refunds. three days into september and we're at $1,087/day vs july's $656/day. almost 2x the july baseline, still profitable.

#90DayPPC3XChallenge #amazonppc #AmazonAds #AmazonAdvertising

[Andy Chu @AndyChuHQ]

@SellerForgeAI hey thanks for following!
Ad spend $4,572.50 / store sales $29,173.96. Full calendar month, 31/31 days.

August overall TACOS was 15.7%.
ACoS for the same month was 27.2%.

we set the target acos at 25% so the ai is doing a really great job actually maintaining it while growing

[Andy Chu @AndyChuHQ]

day 22 of trying to 3x an amazon brand's revenue in 90 days on ppc alone using Auren Ai.

Day 22/90 of #90DayPPC3XChallenge:

Day 22 Revenue: $1,224.36
Yesterday: $1,515.09
prime day rev: $1,095.92
Average daily revenue(30d): $908.87 (rolling 30d, books 2026-07-28..08-26)
Ad spend: $146.40
ACoS: 40.9%
TACoS: 11.96%
Profit: $364.54
Month to date revenue: $25,408.03 (avg $941.04 per day, Aug 1-27; books Aug 1-26 + Sellerboard 08-27)
July revenue: $20,341.60 (avg $656.18 per day)

sales $1,224.36. not yesterday's $1,515.09, still almost 2x july ($656/day). +$315 vs the rolling 30d ($908.87). $847 to the $2,071 3x daily.

spend $146.40 (was $144.45). ad sales $357.82 (was $734.53). acos 40.9% (was 19.7%). tacos 11.96% (was 9.53%). $357.82 of the $1,224.36 came from ads. the rest did not need the click.

tuesday and wednesday we left monday's 20 pauses and the bids alone so we could see them. thursday we trimmed 3 product-target bids and 1 keyword bid that were running over target on acos.

profit $364.54. no refunds, a little more than yesterday. month to date is $941/day vs july's $656. almost double last month and still profitable.

#90DayPPC3XChallenge #amazonppc #AmazonAds #AmazonAdvertising

[Andy Chu @AndyChuHQ]

day 28 of trying to 3x an amazon brand's revenue in 90 days on ppc alone using Auren Ai.

Day 28/90 of #90DayPPC3XChallenge:

Day 28 Revenue: $1,065.55
Yesterday: $938.57
prime day rev: $1,095.92
Average daily revenue(30d): $962.12 (rolling 30d, books 2026-08-03..09-01)
Ad spend: $176.29
ACoS: 36.4%
TACoS: 16.54%
Profit: $282.99
Month to date revenue: $2,004.12 (avg $1,002.06 per day, Sep 1-2; 09-01 books + Sellerboard 09-02, books not in yet)
July revenue: $20,341.60 (avg $656.18 per day)

sales $1,065.55. up from yesterday's $938.57, still +$409 vs july's $656/day. $1,006 to the $2,071 3x daily.

spend $176.29 (was $181.72). ad sales $483.79 (was $563.75). acos 36.4% (was 32.2%). tacos 16.54% (was 19.36%).

we scaled. 10 campaigns, 15 ad groups, 15 product ads, 153 keywords, 24 product-target bids.

profit $282.99. no refunds. two days into september and we're at $1,002/day vs july's $656/day. still ahead of last month, still profitable.

#90DayPPC3XChallenge #amazonppc #AmazonAds #AmazonAdvertising

[Andy Chu @AndyChuHQ]

day 27 of trying to 3x an amazon brand's revenue in 90 days on ppc alone using Auren Ai.

Day 27/90 of #90DayPPC3XChallenge:

Day 27 Revenue: $938.57
Yesterday: $897.25
prime day rev: $1,095.92
Average daily revenue(30d): $955.79 (rolling 30d, books 2026-08-02..08-31)
Ad spend: $181.72
ACoS: 32.2%
TACoS: 19.36%
Profit: $201.61
Month to date revenue: $938.57 (avg $938.57 per day, Sep 1; Sellerboard 09-01, books not in yet)
July revenue: $20,341.60 (avg $656.18 per day)

sales $938.57. up from yesterday's $897.25, still +$282 vs july's $656/day. $1,132 to the $2,071 3x daily.

spend $181.72 (was $171.44). ad sales $563.75 (was $365.54). acos 32.2% (was 46.9%). tacos 19.36% (was 19.15%).

thursday we trimmed 3 product-target bids and 1 keyword bid that were over target. friday through tuesday we left them alone so we could see what they did. nothing new goes live until that is approved.

profit $201.61 after one refund. first day of september is $939 vs july's $656/day. still ahead of last month, still profitable.

#90DayPPC3XChallenge #amazonppc #AmazonAds #AmazonAdvertising

[Andy Chu @AndyChuHQ]

day 26 of trying to 3x an amazon brand's revenue in 90 days on ppc alone using Auren Ai.

Day 26/90 of #90DayPPC3XChallenge:

Day 26 Revenue: $897.25
Yesterday: $1,177.49
prime day rev: $1,095.92
Average daily revenue(30d): $958.11 (rolling 30d, books 2026-08-01..08-30)
Ad spend: $171.44
ACoS: 46.9%
TACoS: 19.15%
Profit: $83.58
Month to date revenue: $29,640.65 (avg $956.15 per day, Aug 1-31; books Aug 1-30 + Sellerboard 08-31)
July revenue: $20,341.60 (avg $656.18 per day)

sales $897.25. not yesterday's $1,177.49, still +$241 vs july's $656/day. $1,174 to the $2,071 3x daily.

spend $171.44 (was $182.54). ad sales $365.54 (was $595.71). acos 46.9% (was 30.6%). tacos 19.15% (was 15.50%). $365.54 of the $897.25 came from ads. the rest did not need the click.

thursday we trimmed 3 product-target bids and 1 keyword bid that were over target. friday through monday we left them alone so we could see what they did. nothing new goes live until that is approved.

profit $83.58 after four refunds. month to date is $956/day vs july's $656. quieter day, still ahead of last month, still profitable.

#90DayPPC3XChallenge #amazonppc #AmazonAds #AmazonAdvertising

[Andy Chu @AndyChuHQ]

august is closed.

one month of trying to 3x an amazon brand's revenue in 90 days on ppc alone using Auren Ai.

August revenue: $29,549.72
July revenue: $20,341.60 (avg $656.18 per day)
August daily avg: $953.22
Ad spend: $4,631.34
TACoS: 15.67%
Profit: $4,994.50

august $29,549.72. +$9,208 vs july (+45%). $953/day vs july's $656. still $1,118 short of a $2,071 3x day, every day.

spend $4,631.34. tacos 15.67%. profit $4,994.50 after restocking (inbound transportation $1,193). 39 refunds.

we are 26 days into the 90. too early to call 3x. august already ran well ahead of july.

#90DayPPC3XChallenge #amazonppc #AmazonAds #AmazonAdvertising

[Andy Chu @AndyChuHQ]

day 25 of trying to 3x an amazon brand's revenue in 90 days on ppc alone using Auren Ai.

Day 25/90 of #90DayPPC3XChallenge:

Day 25 Revenue: $1,177.49
Yesterday: $1,338.31
prime day rev: $1,095.92
Average daily revenue(30d): $954.01 (rolling 30d, books 2026-07-31..08-29)
Ad spend: $182.54
ACoS: 30.6%
TACoS: 15.50%
Profit: $304.22
Month to date revenue: $28,781.37 (avg $959.38 per day, Aug 1-30; books Aug 1-29 + Sellerboard 08-30)
July revenue: $20,341.60 (avg $656.18 per day)

sales $1,177.49. not yesterday's $1,338.31, still +$521 vs july's $656/day. +$223 vs the rolling 30d ($954.01). $894 to the $2,071 3x daily.

spend $182.54 (was $155.78). ad sales $595.71 (was $936.54). acos 30.6% (was 16.6%). tacos 15.50% (was 11.64%). $595.71 of the $1,177.49 came from ads. the rest did not need the click.

thursday we trimmed 3 product-target bids and 1 keyword bid that were over target. friday through sunday we left them alone so we could see what they did. nothing new goes live until that is approved.

profit $304.22 after one refund. month to date is $959/day vs july's $656. still well above last month, still profitable.

#90DayPPC3XChallenge #amazonppc #AmazonAds #AmazonAdvertising

[Andy Chu @AndyChuHQ]

day 23 of trying to 3x an amazon brand's revenue in 90 days on ppc alone using Auren Ai.

Day 23/90 of #90DayPPC3XChallenge:

Day 23 Revenue: $1,041.43
Yesterday: $1,224.36
prime day rev: $1,095.92
Average daily revenue(30d): $929.53 (rolling 30d, books 2026-07-29..08-27)
Ad spend: $176.81
ACoS: 27.7%
TACoS: 16.98%
Profit: $237.65
Month to date revenue: $26,411.49 (avg $943.27 per day, Aug 1-28; books Aug 1-27 + Sellerboard 08-28)
July revenue: $20,341.60 (avg $656.18 per day)

sales $1,041.43. not yesterday's $1,224.36, still +$385 vs july's $656/day. +$112 vs the rolling 30d ($929.53). $1,030 to the $2,071 3x daily.

spend $176.81 (was $146.40). ad sales $638.67 (was $357.82). acos 27.7% (was 40.9%). tacos 16.98% (was 11.96%). $638.67 of the $1,041.43 came from ads. the rest did not need the click.

thursday we trimmed 3 product-target bids and 1 keyword bid that were over target. friday we left them alone so we could see what they did. acos came back from 40.9% to 27.7% and ad sales nearly doubled on $30 more spend. nothing new goes live until that is approved.

profit $237.65 after one refund. month to date is $943/day vs july's $656. not the high, still well above last month, still profitable.

#90DayPPC3XChallenge #amazonppc #AmazonAds #AmazonAdvertising

[Andy Chu @AndyChuHQ]

day 21 of trying to 3x an amazon brand's revenue in 90 days on ppc alone using Auren Ai.

Day 21/90 of #90DayPPC3XChallenge:

Day 21 Revenue: $1,515.09
Yesterday: $822.64
prime day rev: $1,095.92
Average daily revenue(30d): $889.55 (rolling 30d, books 2026-07-27..08-25)
Ad spend: $144.45
ACoS: 19.7%
TACoS: 9.53%
Profit: $351.19
Month to date revenue: $24,274.60 (avg $933.64 per day, Aug 1-26; books Aug 1-25 + Sellerboard 08-26)
July revenue: $20,341.60 (avg $656.18 per day)

this is the highest sales day we have.

the graph goes straight up.

sales $1,515.09. +$692.45 vs yesterday (+84.2%). +$626 vs the rolling 30d ($889.55). +$859 vs july's $656/day. still $556 short of the $2,071 3x daily.

spend was $128.69 yesterday and $144.45 today. ad sales $242.90 to $734.53. acos 19.7% (was 53.0%). tacos 9.53% (was 15.64%). $734.53 of the $1,515.09 came from ads. the rest did not need the click.

monday we paused 20 keywords, changed 2 product-target bids, and changed 1 keyword bid. tuesday and wednesday we left it alone. not because we forgot. we wanted to see what monday's pauses actually did before we change anything else. nothing new goes live until that is approved. wednesday's number is the first clean look: spend only went up $16 and ad sales jumped $492. acos came back down to 19.7%.

profit was $351.19 after five refunds, -$162.83. month to date is $934/day vs july's $656. still $556 short of a $2,071 day.

#90DayPPC3XChallenge #amazonppc #AmazonAds #AmazonAdvertising

[Andy Chu @AndyChuHQ]

day 20 of trying to 3x an amazon brand's revenue in 90 days on ppc alone using Auren Ai.

Day 20/90 of #90DayPPC3XChallenge:

Day 20 Revenue: $822.64
Yesterday: $1,084.41
prime day rev: $1,095.92
Average daily revenue(30d): $889.55 (rolling 30d, books 2026-07-27..08-25)
Ad spend: $128.69
ACoS: 53.0%
TACoS: 15.64%
Profit: $87.67
Month to date revenue: $22,759.51 (avg $910.38 per day, books Aug 1-25)
July revenue: $20,341.60 (avg $656.18 per day)

sales $822.64. -$261.77 vs yesterday (-24.1%). -$67 vs the rolling 30d ($889.55). +$166 vs july's $656/day. still $1,248 short of the $2,071 3x daily.

spend was $137.66 yesterday and $128.69 today. ad sales $381.83 to $242.90. acos 53.0% (was 36.1%). tacos 15.64% (was 12.69%). $242.90 of the $822.64 came from ads. the rest did not need the click.

monday we paused 20 keywords, changed 2 product-target bids, and changed 1 keyword bid. tuesday we left it alone. not because it looked good. acos went to 53.0% on $129 of spend. ad sales dropped $139 and spend only dropped $9. we want to see what monday's pauses actually did before we change anything else. nothing new goes live until we have that and it gets approved.

profit was still $87.67 after four refunds, -$135.53. month to date is $910/day vs july's $656. quieter than yesterday, still profitable, still ahead of july. we are still $1,248 short of a $2,071 day.

#90DayPPC3XChallenge #amazonppc #AmazonAds #AmazonAdvertising

[Andy Chu @AndyChuHQ]

day 19 of trying to 3x an amazon brand's revenue in 90 days on ppc alone using Auren Ai.

Day 19/90 of #90DayPPC3XChallenge:

Day 19 Revenue: $1,084.41
Yesterday: $1,253.27
prime day rev: $1,095.92
Average daily revenue(30d): $878.50 (rolling 30d, books 2026-07-25..08-23)
Ad spend: $137.66
ACoS: 36.1%
TACoS: 12.69%
Profit: -$685.30
Month to date revenue: $22,124.80 (avg $921.87 per day, Aug 1-24; books Aug 1-23 + Sellerboard 08-24)
July revenue: $20,341.60 (avg $656.18 per day)

profit is -$685.30 because sales stepped up and we shipped the largest inbound yet. inbound transportation booked $695.22. inbound convenience was another $217.92 on the same shipment. that is restock to stay in stock, not a ppc miss. three refunds, -$102.01. promo -$8.40.

sales $1,084.41. -$168.86 vs yesterday (-13.5%). +$206 vs the rolling 30d ($878.50). +$428 vs july's $656/day. still $987 short of the $2,071 3x daily.

spend was $147.87 yesterday and $137.66 today. sales $1,253.27 to $1,084.41. acos 36.1% (was 32.9%). tacos 12.69% (was 11.8%). $381.83 of the $1,084.41 is attributed to ads. the rest did not need the click.

monday we applied 20 keyword pauses, 2 product-target bid updates, and 1 keyword bid update.

36.1% acos on $138 of ads and 12.7% tacos. mtd is $922/day against july's $656 (Aug 1-24). the inbound is how we keep up while we chase the $2,071 day.

comment SCORECARD and i'll send the 1-page checklist. if you want me to actually run the account, book a call first. we don't touch ads from a comment.

#90DayPPC3XChallenge #amazonppc #AmazonAds #AmazonAdvertising

[Andy Chu @AndyChuHQ]

day 18 of trying to 3x an amazon brand's revenue in 90 days on ppc alone using Auren Ai.

Day 18/90 of #90DayPPC3XChallenge:

Day 18 Revenue: $1,253.27
Yesterday: $781.69
prime day rev: $1,095.92
Average daily revenue(30d): $878.50 (rolling 30d, books 2026-07-25..08-23)
Ad spend: $147.87
ACoS: 32.9%
TACoS: 11.8%
Profit: $342.43
Month to date revenue: $21,040.39 (avg $914.80 per day, books Aug 1-23)
July revenue: $20,341.60 (avg $656.18 per day)

+$471.58 vs yesterday (+60.3%). +$375 vs the rolling 30d ($878.50). +$597 vs july's $656/day. still $818 short of the $2,071 3x daily.

spend was $113.50 yesterday and $147.87 today. sales $781.69 to $1,253.27. acos 32.9% (was 31.1%). tacos 11.8% (was 14.52%). $449.78 of the $1,253.27 is attributed to ads. the rest did not need the click.

sunday we applied no actions on the challenge account.

the gap is still the 3x tell. 32.9% acos on $148 of ads and 11.8% tacos. two refunds, -$63.48. promo -$14.60. mtd is $915/day against july's $656 (books through 08-23).

#90DayPPC3XChallenge #amazonppc #AmazonAds #AmazonAdvertising

[Andy Chu @AndyChuHQ]

day 17 of trying to 3x an amazon brand's revenue in 90 days on ppc alone using Auren Ai.

Day 17/90 of #90DayPPC3XChallenge:

Day 17 Revenue: $781.69
Yesterday: $931.53
prime day rev: $1,095.92
Average daily revenue(30d): $851.70 (rolling 30d, books 2026-07-23..08-21)
Ad spend: $113.50
ACoS: 31.1%
TACoS: 14.52%
Profit: $156.63
Month to date revenue: $19,865.08 (avg $902.96 per day, Aug 1-22; books Aug 1-21 + Sellerboard 08-22)
July revenue: $20,341.60 (avg $656.18 per day)

-$149.84 vs yesterday (-16.1%). -$70 vs the rolling 30d ($851.70). +$126 vs july's $656/day. still $1,290 short of the $2,071 3x daily.

spend was $138.72 yesterday and $113.50 today. sales $931.53 to $781.69. acos 31.1% (was 29.7%). tacos 14.52% (was 14.89%). $364.90 of the $781.69 is attributed to ads. the rest did not need the click.

saturday we applied no actions on the challenge account.

the gap is still the 3x tell. 31.1% acos on $114 of ads and 14.5% tacos. two refunds, -$65.15. promo -$14.43. mtd is $903/day against july's $656 (Aug 1-22).

#90DayPPC3XChallenge #amazonppc #AmazonAds #AmazonAdvertising

[Andy Chu @AndyChuHQ]

day 8 of trying to 3x an amazon brand's revenue in 90 days on ppc alone using Auren Ai.

Day 8/90 of #90DayPPC3XChallenge:

Day 8 Revenue: $895.50
Yesterday: $790.53
prime day rev: $1,095.92
Average daily revenue(30d): $781.46 (rolling 30d, books 2026-07-15..08-13)
Ad spend: $74.42
ACoS: 19.70%
TACoS: 8.31%
Profit: $170.30
Keywords running: 2,449
Month to date revenue: $12,538.87 (avg $964.53 per day)
July revenue: $20,341.60 (avg $656.18 per day)

+$104.97 vs yesterday (+13.3%). +$114 vs the rolling 30d ($781.46). +$239 vs july's $656/day. still $1,176 short of the $2,071 3x daily.

spend was $137.01 yesterday and $74.42 today. sales went the other way, $790.53 to $895.50. acos came in at 19.70% (was 52.11%). tacos 8.31% (was 17.33%). $377.77 of the $895.50 is attributed to ads. the rest did not need the click.

the gap is the 3x tell. 19.7% acos on $74 of ads and 8.3% tacos means most of the day is unpaid rank, not paid clicks. mtd is already $964/day against july's $656. 5 refunds, $170 profit still on the day.

#90DayPPC3XChallenge #amazonppc #AmazonAds #AmazonAdvertising

[Andy Chu @AndyChuHQ]

@joshiljainn Thank you!

[Andy Chu @AndyChuHQ]

day 5 of trying to 3x an amazon brand's revenue in 90 days on ppc alone using Auren Ai.

Day 5/90 of #90DayPPC3XChallenge:

Day 5 Revenue: $868.60
Yesterday: $1,186.41
Average daily revenue(30d): $690.47
Ad spend: $164.67
ACoS: 47.48%
TACoS: 18.96%
Profit: +$192.65
Keywords running: 2,449
Month to date revenue: $9,969.36 (avg $996.94 per day)
July revenue: $20,341.60 (avg $656.18 per day)

one manual campaign did $1,134 in sales this week at 18% acos. here is exactly what is in it and how the bids get set.

structure:
top of search modifier +115%
88% of its clicks and 98% of its sales came from top of search
33 broad keywords, 19 phrase

the split inside it:
broad: 117 clicks, $146 spend, $968 sales, 27 orders, 15% acos
phrase: 57 clicks, $63 spend, $166 sales, 5 orders, 38% acos

broad beat phrase 2.5x on efficiency. same campaign, same product, same week. everyone tells you to harvest broad into exact and shut the broad off. these broad terms are the best thing in the account.

how the bid gets set:

sales per click on those broad terms is $8.28. account average is $3.64, so this cohort returns 2.3x the account.

target acos on broad is 35%. so the most i can pay per click is 8.28 x 0.35 = $2.90.

but a bid is not a cpc. the +115% top of search modifier nearly doubles it. so the base bid ceiling is 2.90 / 2.15 = $1.35.

we are bidding $0.65. paying $1.25 a click. ceiling is $1.35 base.

we are underbidding our best cohort by half and i did not know that until i ran it this way.

one more thing. when i pulled this morning that acos line said 51.17%. it is 47.48% now, same day, because amazon is still attributing sales to clicks that already happened. spend is final immediately, sales keep landing for 7 days. if you judge a day before it settles you will cut something that was working.

do you know the sales per click on your best keywords? that number sets your bid. nothing else does.

#90DayPPC3XChallenge #amazonppc #AmazonAds #AmazonAdvertising

[Andy Chu @AndyChuHQ]

@vitaliidodonov MRR